Thought leadership
Quick answer
- 01What is it?
- When to Use CEO/CMO needs a compelling POV on industry trends. Its edge is a particular angle on paid media, giving the agent tighter constraints than a plain thought leadership request.
- 02Inputs
- Context for paid media: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.
Add this skill
Paste-ready
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
Terminal
$ npx skills add gtmagents/gtm-agents --skill thought-leadershipUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundSKILL.md
Thought Leadership Skill
When to Use
- CEO/CMO needs a compelling POV on industry trends.
- Preparing conference keynotes, op-eds, or LinkedIn long-form posts.
- Launching a category narrative or market education campaign.
Framework
- Define Thesis – articulate the bold statement ("The Future of X") and supporting pillars.
- Evidence Mix – gather proprietary data, customer proof, analyst references, and analogies.
- Narrative Arc – hook → tension/problem → future vision → proof → call to action.
- Voice & Tone – confident, data-backed, forward-looking; avoid product pitches until conclusion.
- Derivative Assets – break the narrative into short-form snippets, Q&A, slides, social clips.
Templates
- POV outline capturing hook, market shift, pillars, proof, CTA.
- Executive summary sheet:
Statement of belief
Evidence (3 bullets)
Implications for buyers
Recommended next move
- Thought-leadership storyboard for keynotes/interviews.
Tips
- Anchor each pillar with a fresh data point or customer vignette to avoid generic takes.
- Pair exec ghostwriters with SMEs to balance polish and authenticity.
- Pre-brief PR/AR teams so earned channels echo the same thesis.
- Schedule derivative content drops (LinkedIn, podcasts, slides) to extend momentum.
Common questions
How do I install Thought leadership in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill thought-leadership in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Thought leadership, not every skill in the repository.
Where does Thought leadership come from and what license is it under?
Thought leadership comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.
Prefer plain text? Read the Thought leadership guide as markdown.
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