What is the Campaign planning agent skill?

When to Use Before launching multi-channel GTM efforts. When stakeholder alignment on goals, personas, and offers is needed. During quarterly planning or major product launches. It stands out by giving campaign planning a defined shape, so the agent asks for better context and returns a more usable result.

What inputs does Campaign planning need?

Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.

What does Campaign planning output?

A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Campaign planning

Quick answer

01What is it?: When to Use Before launching multi-channel GTM efforts. When stakeholder alignment on goals, personas, and offers is needed. During quarterly planning or major product launches. It stands out by giving campaign planning a defined shape, so the agent asks for better context and returns a more usable result.
02Inputs: Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add gtmagents/gtm-agents --skill campaign-planning

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

Campaign Planning Skill

When to Use

Before launching multi-channel GTM efforts.
When stakeholder alignment on goals, personas, and offers is needed.
During quarterly planning or major product launches.

Framework

Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
Audience & Offers – map personas, stages, ICP tiers, and value propositions.
Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
Channel Mix – select channels, budget split, cadence, sequencing logic.
Workback Plan – create timeline with dependencies, approvals, and resource allocation.
Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.

Templates

Campaign Brief: See templates/campaign_brief.md for goal, audience, and KPIs.
RACI matrix for decision-making.
Timeline Gantt template with creative/ops milestones.

Tips

Host a kickoff with every execution lead to walk through the brief and capture risks live.
Keep KPIs to one primary and two secondary to avoid diffused focus.
Bake review/QA milestones into the workback to prevent last-minute rework.
Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.

Common questions

How do I install Campaign planning in Cursor, Claude Code, or Codex?

Run npx skills add gtmagents/gtm-agents --skill campaign-planning in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Campaign planning, not every skill in the repository.

Where does Campaign planning come from and what license is it under?

Campaign planning comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.

Prefer plain text? Read the Campaign planning guide as markdown.