Copy editing
Quick answer
- 01What is it?
- Polish and improve existing copy for clarity, conversion, and brand voice. Use when the user wants to edit copy, review writing, fix messaging, or polish content. It brings Wispr Flow's specific operating context into content production, so the agent is guided by a sharper source than a generic prompt.
- 02Inputs
- Context for content production: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for content production: the analysis, copy, or recommendations the agent produces.
Add this skill
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
$ npx skills add retieedra-profound/skills-marketing-library --skill copy-editingUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundCopy Editing
Editing Framework
Pass 1: Clarity
- Is the main point immediately clear?
- Can anything be misunderstood?
- Are there unnecessary words?
Pass 2: Conversion
- Is the benefit obvious?
- Is the CTA compelling?
- Are objections addressed?
Pass 3: Voice
- Does it sound human?
- Is it consistent with brand?
- Would the audience use these words?
Pass 4: Polish
- Grammar and punctuation
- Rhythm and flow
- Visual scanability
Common Issues & Fixes
Clarity Issues
| Problem | Before | After |
|---|---|---|
| Vague benefit | "Save time" | "Cut reporting from 4 hours to 15 minutes" |
| Jargon | "Leverage our platform" | "Use our tool to..." |
| Passive voice | "Results are delivered" | "We deliver results" |
| Buried lead | [3 paragraphs then point] | [Point first, then context] |
Conversion Issues
| Problem | Before | After |
|---|---|---|
| Weak CTA | "Submit" | "Get Your Free Report" |
| Feature focus | "AI-powered engine" | "Type 4x faster" |
| No urgency | "Sign up anytime" | "Start free today" |
| Missing proof | [claim alone] | [claim + testimonial] |
Voice Issues
| Problem | Before | After |
|---|---|---|
| Corporate speak | "We endeavor to provide" | "We help you" |
| Over-enthusiastic | "Amazing!!! Best ever!!!" | "A better way to..." |
| Inconsistent | Formal then casual | Pick one, stick to it |
| Generic | "Welcome to our website" | [Specific value prop] |
Line Editing Checklist
Words to Cut
- Very, really, actually, basically
- In order to → to
- Is able to → can
- At this point in time → now
- The fact that → (remove)
Words to Replace
| Weak | Strong |
|---|---|
| Nice | Specific adjective |
| Good | Specific benefit |
| Things | Specific noun |
| Utilize | Use |
| Implement | Do/Build/Create |
AI-Generated Tells (Remove)
- Em dashes (—)
- "Delve into"
- "Leverage"
- "Seamlessly"
- "Cutting-edge"
- "State-of-the-art"
- Excessive exclamation points
Structural Editing
Headlines
- One clear message
- Benefit over feature
- Specific over generic
- Under 10 words ideal
Paragraphs
- One idea per paragraph
- First sentence = main point
- 2-4 sentences max
- White space between
Lists
- Parallel structure
- Consistent punctuation
- 3-7 items (avoid long lists)
- Lead with strong words
CTAs
- Action verb first
- Benefit included
- 2-5 words
- One primary CTA per section
Before/After Examples
Before: "We are excited to announce that our new platform is now available and it allows users to seamlessly integrate their workflow processes in order to achieve better results and improved efficiency."
After: "Our new platform is live. Integrate your workflow in minutes and get better results faster."
Before: "Submit your information to learn more about how we can help you leverage cutting-edge solutions."
After: "Get your free demo → See how we can help."
Before: "At Company, we believe in providing our customers with the best possible experience. Our team works tirelessly to ensure that every interaction delights."
After: "We're obsessed with your success. Here's how we help."
Output Format
When editing, provide:
- Edited version (clean, ready to use)
- Key changes (what was improved, why)
- Alternatives (optional variations)
- Notes (any questions or suggestions)
Format changes using:
strikethroughfor deletions- bold for additions
- [comments] for explanations
Common questions
How do I install Copy editing in Cursor, Claude Code, or Codex?
Run npx skills add retieedra-profound/skills-marketing-library --skill copy-editing in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Copy editing, not every skill in the repository.
Where does Copy editing come from and what license is it under?
Copy editing comes from the retieedra-profound/skills-marketing-library repository on GitHub. The skill is published under the MIT license.
Prefer plain text? Read the Copy editing guide as markdown.
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