Drip campaigns
Quick answer
- 01What is it?
- Designs structured drip campaigns with clear objectives, value sequencing, segmentation, timing, and conversion goals. The value is a focused slice of drip campaigns judgment, useful when several similar skills cover the same ground.
- 02Inputs
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
Add this skill
Paste-ready
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
Terminal
$ npx skills add gtmagents/gtm-agents --skill drip-campaignsUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundSKILL.md
Drip Campaign Design Skill
Framework
- Objective Mapping – each touch must have a single job (educate, qualify, convert).
- Value Ladder – sequence benefits from awareness → consideration → decision.
- Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
- Signal-Based Branching – accelerate for high intent, slow for low engagement.
Templates
Touch | Timing | Objective | Content Angle | CTA | Personalization
- Message hierarchy worksheet
- Cadence testing checklist
- Personalization matrix (firmographic + behavioral signals)
Tips
- Alternate between insight, proof, and offer touches to keep attention high.
- Use soft CTAs early, stronger CTAs after value delivered.
- Add progressive profiling questions to capture more data per touch.
- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
When to Use
- Launching a new nurture series and need a cadence blueprint.
- Translating product education journeys into sequenced content.
- Reworking underperforming drips with better pacing and offers.
Common questions
How do I install Drip campaigns in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill drip-campaigns in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Drip campaigns, not every skill in the repository.
Where does Drip campaigns come from and what license is it under?
Drip campaigns comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.
Prefer plain text? Read the Drip campaigns guide as markdown.
Related skills
More from gtmagents
More Email skills