What is the Brand narrative playbook agent skill?

When to Use Defining or refreshing core messaging pillars. Translating positioning into talk tracks for different personas/channels. Auditing campaigns for narrative consistency. It stands out by giving brand and messaging a defined shape, so the agent asks for better context and returns a more usable result.

What inputs does Brand narrative playbook need?

Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.

What does Brand narrative playbook output?

A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.

Brand narrative playbook

Quick answer

01What is it?: When to Use Defining or refreshing core messaging pillars. Translating positioning into talk tracks for different personas/channels. Auditing campaigns for narrative consistency. It stands out by giving brand and messaging a defined shape, so the agent asks for better context and returns a more usable result.
02Inputs: Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.

Add this skill

Install-only

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook

Skill instructions

The instruction file for this skill. The skill also includes other files you need to install to use it.

SKILL.md

Preview only — coding agent install

Brand Narrative Playbook Skill

When to Use

Defining or refreshing core messaging pillars.
Translating positioning into talk tracks for different personas/channels.
Auditing campaigns for narrative consistency.

Framework

Audience Grid – ICP, persona, stage, key pain/aspiration.
Narrative Arc – context, tension, resolution, proof, call-to-action.
Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
Proof Library – customers, metrics, analyst quotes, product demos.
Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
Messaging hierarchy doc with prompts.
Storyboard slides for exec, sales, product, and customer marketing audiences.
QA checklist ensuring each asset hits pillar + proof requirements.

Tips

Keep a “retire/refresh” log for outdated proof.
Include “watch-outs” for overused phrases or compliance issues.
Pair with define-brand-platform to auto-populate pillar content.

Supporting file: references/narrative_framework.md

Brand Narrative Framework

The Narrative Arc

Every campaign or asset should follow this emotional journey:

1. The Context (Status Quo)

What is the world like today for the audience?

"Teams are drowning in data but starving for insights."

2. The Tension (The Villain)

What is the painful problem or shift that makes the status quo unsustainable?

"Manual reporting is too slow. By the time you find the answer, the question has changed."

3. The Resolution (The Hero/Solution)

How do we uniquely solve this tension?

"Our platform automates insights in real-time, turning data into decisions instantly."

4. The Proof (Evidence)

Why should they believe us?

"Used by 500+ enterprises. 99.9% uptime. SOC2 certified."

5. The Call to Action (Next Step)

What do we want them to do?

"Start your free trial today."

Audience Adaptations

Audience	Focus	Tone	Proof Point
Executive	ROI, Risk, Speed	Strategic, Direct	"Saved $1M in Q1"
Practitioner	Features, Ease of Use	Helpful, Technical	"Sets up in 5 mins"
Developer	API, Docs, Scale	Precise, No-fluff	"GraphQL support"

Common questions

How do I install Brand narrative playbook in Cursor, Claude Code, or Codex?

Run npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Brand narrative playbook, not every skill in the repository.

Where does Brand narrative playbook come from and what license is it under?

Brand narrative playbook comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.

Prefer plain text? Read the Brand narrative playbook guide as markdown.