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How to use marketing skills without needing to be technical
A skill is a reusable set of instructions for an AI assistant. You install it once, then reuse it whenever you want the assistant to follow the same process, voice, checklist, or marketing playbook.
Which tutorial should I use?
Tutorial 1
Use a skill in Profound
Profound Skills are reusable instructions your team can create once and apply across Profound — including Aim, Agents, and Projects. This is the least technical path: copy the useful instructions, paste them into a Profound Skill, and reuse them wherever your team generates content.
01Open the skill you want
Start in this directory and click a skill. Read the short summary first so you know what the skill is meant to help with.
02Copy the SKILL.md instructions
On the skill page, scroll to the SKILL.md section. Copy the instructions, examples, and rules that describe how the agent should behave.
03Create a Skill in Profound
In Profound, go to Skills, create a new Skill, give it a clear name, and paste the copied instructions into the Skill body.
04Use it in Aim, Agents, or Projects
Apply the Skill when drafting or co-working in Aim, attach it inside a Profound Agent, or use it in a Project so the same rules travel with the work.
Tutorial 2
Install a skill for a coding agent
Some skills come from repositories and include an install command. Copy the command, run it in your project terminal, and the installer places the skill where your agent can use it.
01Use a shown install command
If a skill page shows a package install option, use its Copy button. Commands look like npx skills add owner/repo --skill skill-name so only that one skill is installed.
02Paste it into your terminal
Open the terminal in the project where you want the skill. Paste the command and press Enter. npx runs the installer for you.
03Let the skill files land in your project
The installer adds that skill where your coding agent can read it. If the skill includes its own templates, examples, or scripts, those come along too — not every skill from the same repository.
04Ask your agent to use it
You can write normally: use the email marketing skill on this draft, apply the SEO skill to this page, or use the brand voice skill here.
Tutorial 3
Copy a markdown-only skill manually
A markdown-only skill is just a written playbook. This is useful when you want to move the instructions into Profound, another AI tool, or a shared internal document.
01Use this for simple markdown-only skills
Some skills are just instructions. For those, you can copy the SKILL.md content without running a command.
02Save it where your agent keeps skills
Place the markdown in the skills folder your assistant reads. For project work, teams often keep skills with the repo so everyone gets the same workflow.
03Keep the name obvious
Use a name like email-marketing, brand-voice, or seo-review so people can find it later and ask for it naturally.
After installing
Use plain language
Ask for the skill by name and say what you want done. In some coding agents, including Cursor, you can use / to find installed skills or commands, though discovery differs by agent. For example: use the brand voice skill to rewrite this, apply the SEO review skill to this page, or use the email marketing skill to draft a launch sequence.
Wondering how skills relate to rules and MCP servers? See agent skills vs rules vs MCP servers, or browse the full skill index.