Conversion diagnostic kit
Quick answer
- 01What is it?
- When to Use Sudden drops in conversion, AOV, or checkout completion. The value is a focused slice of conversion optimization judgment, useful when several similar skills cover the same ground.
- 02Inputs
- Context for conversion optimization: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for conversion optimization: the analysis, copy, or recommendations the agent produces.
Add this skill
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
$ npx skills add gtmagents/gtm-agents --skill conversion-diagnostic-kitSkill instructions
The instruction file for this skill. The skill also includes other files you need to install to use it.
Conversion Diagnostic Kit Skill
When to Use
- Sudden drops in conversion, AOV, or checkout completion.
- Preparing experiment backlogs tied to funnel pain points.
- Aligning engineering, UX, and marketing on remediation priorities.
Framework
- Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.
- Segmentation Grid – device, channel, geography, campaign, customer type.
- Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.
- Prioritization Model – score by impact, confidence, effort, and guardrail risk.
- Action Tracker – link issues to owners, experiments, or engineering tickets.
Templates
- Conversion diagnostic workbook (data inputs, findings, recommended tests).
- Standup agenda for cross-functional conversion war rooms.
- Experiment brief template with hypothesis, KPIs, guardrails.
Tips
- Pair quant data with VOC clips for stakeholder alignment.
- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
- Use alongside
diagnose-conversion-dropcommand for automated reporting.
Common questions
How do I install Conversion diagnostic kit in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill conversion-diagnostic-kit in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Conversion diagnostic kit, not every skill in the repository.
Where does Conversion diagnostic kit come from and what license is it under?
Conversion diagnostic kit comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.
Prefer plain text? Read the Conversion diagnostic kit guide as markdown.
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