Lead qualification
Quick answer
- 01What is it?
- When to Use New inbound/outbound leads need scoring before SDR outreach. It stands out by giving paid media a defined shape, so the agent asks for better context and returns a more usable result.
- 02Inputs
- Context for paid media: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.
Add this skill
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Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
Terminal
$ npx skills add gtmagents/gtm-agents --skill lead-qualificationUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundSKILL.md
Lead Qualification Skill
When to Use
- New inbound/outbound leads need scoring before SDR outreach.
- Marketing > Sales handoff requires consistent acceptance criteria.
- You must prioritize high-intent signals for limited SDR capacity.
- RevOps wants transparent scoring logic tied to pipeline stages.
Framework
- FITS Model – Firmographics, Intent, Timing, Solution Match as core dimensions.
- Scoring Steps – normalize data, apply weights, set thresholds (80+, 60–79, 40–59, <40), and capture explainability notes.
- Question Toolkit – pain, authority, budget, timeline prompts to validate scoring inputs.
- Routing Logic – map scores to AE handoff, SDR follow-up, nurture, or recycle.
- Handoff Checklist – verify CRM data, attach notes/enrichment, include recommended CTA, start AE SLA timer.
Templates
- Fit scoring sheet (CSV) with weight columns and notes.
- Intent signal decoder (G2 topics → pains) for faster scoring.
- Playbooks for inbound vs outbound vs PQL models.
- Handoff checklist doc for SDRs.
Tips
- Review weights quarterly with RevOps to match evolving ICP.
- Keep explainability notes so AEs trust automated scores.
- Pair scoring with QA sampling to catch bad data feeds early.
- Share top intent triggers weekly so marketing can reinforce them.
Common questions
How do I install Lead qualification in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill lead-qualification in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Lead qualification, not every skill in the repository.
Where does Lead qualification come from and what license is it under?
Lead qualification comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.
Prefer plain text? Read the Lead qualification guide as markdown.
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