What is the Messaging framework agent skill?

When to Use Creating new sales plays, launch content, or talk tracks. Its edge is a particular angle on messaging framework, giving the agent tighter constraints than a plain messaging framework request.

What inputs does Messaging framework need?

Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.

What does Messaging framework output?

A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Messaging framework

Quick answer

01What is it?: When to Use Creating new sales plays, launch content, or talk tracks. Its edge is a particular angle on messaging framework, giving the agent tighter constraints than a plain messaging framework request.
02Inputs: Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add gtmagents/gtm-agents --skill messaging-framework

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

Enablement Messaging Framework Skill

When to Use

Creating new sales plays, launch content, or talk tracks.
Refreshing messaging for competitive shifts or product updates.
Enabling partners or success teams with consistent narratives.

Framework

Audience & Pain – define persona, current pains, and desired state.
Value Pillars – articulate 2-3 core benefits with supporting proof.
Proof & Stories – attach metrics, customer quotes, ROI snippets, demos.
Objection Handling – map common objections to concise responses.
CTA & Next Step – specify recommended actions (demo, workshop, business case).

Templates

Message house worksheet (persona, pain, value, proof, CTA).
Objection/response matrix.
Story library index referencing assets.

Tips

Tailor variations per segment/industry but keep pillars consistent.
Partner with product marketing for latest proof points.
Revisit after every major launch or pricing change.

Common questions

How do I install Messaging framework in Cursor, Claude Code, or Codex?

Run npx skills add gtmagents/gtm-agents --skill messaging-framework in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Messaging framework, not every skill in the repository.

Where does Messaging framework come from and what license is it under?

Messaging framework comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.

Prefer plain text? Read the Messaging framework guide as markdown.