Messaging frameworks

01What is it?
When to Use Preparing PR/AR launches or executive communications. It stands out by giving messaging frameworks a defined shape, so the agent asks for better context and returns a more usable result.
02Inputs
Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
03Output
A ready-to-use result: the analysis, copy, or recommendations the agent produces.
Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal
$ npx skills add gtmagents/gtm-agents --skill messaging-frameworks

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound
SKILL.md

Messaging Frameworks Skill

When to Use

  • Preparing PR/AR launches or executive communications.
  • Aligning cross-functional teams on talking points.
  • Rapid response situations requiring consistent statements.

Framework

  1. Headline Statement – core POV or claim.
  2. Support Pillars – 2-3 proof points with data, customer stories, or analyst quotes.
  3. Evidence – metrics, testimonials, product differentiators.
  4. Call to Action – what audiences should think/feel/do next.
  5. Guardrails – what not to say, words to avoid, regional nuances.

Templates

  • Message house diagram (headline, pillars, proof).
  • FAQ builder (question, short answer, long answer, owner).
  • Talking point checklist per spokesperson.

Tips

  • Update frameworks quarterly to reflect roadmap and market shifts.
  • Provide short + long versions for different formats (press release vs interview).
  • Pair with creative briefs to keep visuals aligned.

How do I install Messaging frameworks in Cursor, Claude Code, or Codex?

Run npx skills add gtmagents/gtm-agents --skill messaging-frameworks in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Messaging frameworks, not every skill in the repository.

Where does Messaging frameworks come from and what license is it under?

Messaging frameworks comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.

Prefer plain text? Read the Messaging frameworks guide as markdown.