Value messaging
Quick answer
- 01What is it?
- When to Use Preparing sales/CS enablement for new pricing launches. What sets it apart is how it narrows value messaging into one specific workflow rather than a broad, generic prompt.
- 02Inputs
- Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result: the analysis, copy, or recommendations the agent produces.
Add this skill
Paste-ready
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
Terminal
$ npx skills add gtmagents/gtm-agents --skill value-messagingUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundSKILL.md
Value Messaging Matrix Skill
When to Use
- Preparing sales/CS enablement for new pricing launches.
- Crafting website/product copy that explains packaging differences.
- Equipping deal desk with talk tracks for defending price/value.
Framework
- Tier Overview – summarize who each package is for and core outcomes.
- Value Pillars – list 3-4 benefits per tier with quantified proof.
- Proof Layer – attach customer stories, metrics, analyst quotes per pillar.
- Objections & Responses – map common pricing objections with rebuttals + trade-up logic.
- Upgrade Path – outline triggers for upsell/cross-sell conversations.
Templates
- Tier one-pager (audience, benefits, proof, CTA).
- Objection-response table.
- Upsell trigger checklist.
Tips
- Align language with brand/PMM messaging to avoid drift.
- Include TCO comparisons vs status quo/competitors.
- Pair with
packaging-frameworkto keep messaging tied to fences.
Common questions
How do I install Value messaging in Cursor, Claude Code, or Codex?
Run npx skills add gtmagents/gtm-agents --skill value-messaging in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Value messaging, not every skill in the repository.
Where does Value messaging come from and what license is it under?
Value messaging comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.
Prefer plain text? Read the Value messaging guide as markdown.
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