What is the Retention ltv playbook agent skill?

When to Use Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). The value is a focused slice of retention ltv playbook judgment, useful when several similar skills cover the same ground.

What inputs does Retention ltv playbook need?

Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.

What does Retention ltv playbook output?

A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Retention ltv playbook

Quick answer

01What is it?: When to Use Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). The value is a focused slice of retention ltv playbook judgment, useful when several similar skills cover the same ground.
02Inputs: Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add gtmagents/gtm-agents --skill retention-ltv-playbook

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

Retention & LTV Playbook Skill

When to Use

Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
Benchmarking repeat purchase and churn signals by cohort.
Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
Offer Library – incentives mapped to cohort + margin guardrails.
Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
Loyalty program tracker (points, tiers, redemption metrics).
Experiment log for retention tests with hypotheses + guardrails.

Tips

Align offers with merchandising calendar to prevent message fatigue.
Incorporate zero/first-party data capture prompts early in the lifecycle.
Pair with launch-retention-program for automated plan creation.

Common questions

How do I install Retention ltv playbook in Cursor, Claude Code, or Codex?

Run npx skills add gtmagents/gtm-agents --skill retention-ltv-playbook in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Retention ltv playbook, not every skill in the repository.

Where does Retention ltv playbook come from and what license is it under?

Retention ltv playbook comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.

Prefer plain text? Read the Retention ltv playbook guide as markdown.