Research brief blueprint

01What is it?
When to Use Kicking off any market research or insights program. It stands out by giving competitive research a defined shape, so the agent asks for better context and returns a more usable result.
02Inputs
Context for competitive research: your goals, audience, constraints, and any source material the skill asks for.
03Output
A ready-to-use result for competitive research: the analysis, copy, or recommendations the agent produces.
Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal
$ npx skills add gtmagents/gtm-agents --skill research-brief-blueprint

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound
SKILL.md

Research Brief Blueprint Skill

When to Use

  • Kicking off any market research or insights program.
  • Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
  • Auditing vendor proposals or internal requests for completeness.

Framework

  1. Business Question – decisions to inform, stakeholders, success metrics.
  2. Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
  3. Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
  4. Logistics – budget, timeline, approvals, compliance considerations.
  5. Deliverables – format, fidelity, access model, follow-up cadence.

Templates

  • Brief doc (Notion/Doc) with structured sections + prompts.
  • Intake form or ticket template for repeating the process at scale.
  • Executive summary format to socialize scope before kickoff.

Tips

  • Capture "out of scope" explicitly to avoid scope creep.
  • Tie every method to a decision owner to keep studies focused.
  • Pair with run-market-landscape-study and launch-quantitative-survey to auto-populate briefs.

How do I install Research brief blueprint in Cursor, Claude Code, or Codex?

Run npx skills add gtmagents/gtm-agents --skill research-brief-blueprint in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Research brief blueprint, not every skill in the repository.

Where does Research brief blueprint come from and what license is it under?

Research brief blueprint comes from the gtmagents/gtm-agents repository on GitHub. That repository has 297 GitHub stars. The skill is published under the Apache-2.0 license.

Prefer plain text? Read the Research brief blueprint guide as markdown.