# Drip campaigns Human Guide

## What This Is For
Designs structured drip campaigns with clear objectives, value sequencing, segmentation, timing, and conversion goals. It gives the agent a clearer input/output frame for drip campaigns: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Drip campaigns agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for drip campaigns.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Drip campaigns guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Objective Mapping** – each touch must have a single job (educate, qualify, convert).
- **Value Ladder** – sequence benefits from awareness → consideration → decision.
- **Cadence** – balance urgency with fatigue (24–48h early, 72h+ later).
- **Signal-Based Branching** – accelerate for high intent, slow for low engagement.
- Personalization matrix (firmographic + behavioral signals)
- Alternate between insight, proof, and offer touches to keep attention high.
- Use soft CTAs early, stronger CTAs after value delivered.
- Add progressive profiling questions to capture more data per touch.
- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
- Launching a new nurture series and need a cadence blueprint.
- Translating product education journeys into sequenced content.
- Reworking underperforming drips with better pacing and offers.

## Decision Points And Nuance
The original skill emphasizes: Framework, Templates, Tips, When to Use.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Objective Mapping** – each touch must have a single job (educate, qualify, convert).

## Copy-And-Paste Prompt
```text
Use the Drip campaigns human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the gtmagents/gtm-agents skill entry for `drip-campaigns`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Drip Campaign Design Skill

## Framework
1. **Objective Mapping** – each touch must have a single job (educate, qualify, convert).
2. **Value Ladder** – sequence benefits from awareness → consideration → decision.
3. **Cadence** – balance urgency with fatigue (24–48h early, 72h+ later).
4. **Signal-Based Branching** – accelerate for high intent, slow for low engagement.

## Templates
```
Touch | Timing | Objective | Content Angle | CTA | Personalization
```
- Message hierarchy worksheet
- Cadence testing checklist
- Personalization matrix (firmographic + behavioral signals)

## Tips
- Alternate between insight, proof, and offer touches to keep attention high.
- Use soft CTAs early, stronger CTAs after value delivered.
- Add progressive profiling questions to capture more data per touch.
- Mirror messaging across ads + sales outreach so the drip feels orchestrated.

## When to Use
- Launching a new nurture series and need a cadence blueprint.
- Translating product education journeys into sequenced content.
- Reworking underperforming drips with better pacing and offers.

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