Positioning ideas
Quick answer
- 01What is it?
- Brainstorm product positioning ideas differentiated from competitors. What sets it apart is how it narrows brand and messaging into one specific workflow rather than a broad, generic prompt.
- 02Inputs
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
Add this skill
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
$ npx skills add phuryn/pm-skills --skill positioning-ideasUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundPositioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading
Common questions
How do I install Positioning ideas in Cursor, Claude Code, or Codex?
Run npx skills add phuryn/pm-skills --skill positioning-ideas in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Positioning ideas, not every skill in the repository.
Where does Positioning ideas come from and what license is it under?
Positioning ideas comes from the phuryn/pm-skills repository on GitHub. That repository has 22K GitHub stars. The skill is published under the MIT license.
Prefer plain text? Read the Positioning ideas guide as markdown.