Supplements UGC Video Formats

15 lofi, TikTok-native video formats for supplement brands. Raw, authentic, easy to produce. No hard CTAs — these feel like real people sharing their actual wellness routines and honest takes on what they put in their body.

How to Use These Formats

1. Identify the user's goal (product launch, ingredient education, routine showcase, social proof).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. Supplement content needs to feel trustworthy above all — no exaggerated claims, just honest experience.

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Formats

1. Morning Stack

Vibe: Laying out all supplements on the counter — taking them one by one with coffee.

Structure:

• 0-3s: Kitchen counter, coffee brewing in background, supplement bottles lined up
• 3-6s: Opening each bottle, taking one at a time — methodical, routine
• 6-8s: [PRODUCT] gets a beat longer — the main character of the stack
• 8-10s: Sipping coffee, all supplements taken, ready for the day

Prompt Template:

Morning supplement routine. A kitchen counter with coffee brewing and several supplement bottles lined up. A person opens each one and takes them methodically — [SUPPLEMENT LIST]. When they reach [PRODUCT] from [BRAND], they linger a moment longer — it's the key part of the stack. They wash it all down with coffee, looking energized and ready. Calm morning energy, warm kitchen light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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2. Gym Bag Dump

Vibe: Emptying the gym bag — showing what supplements make the cut.

Structure:

• 0-3s: Gym bag being unzipped and flipped over, contents spilling out
• 3-6s: Sorting through items — shaker bottle, towel, headphones
• 6-8s: [PRODUCT] pulled out, held up — "this always comes with me"
• 8-10s: Repacking, [PRODUCT] goes back in first — essential

Prompt Template:

Gym bag dump. A person unzips their gym bag and tips it over — contents spill onto a table. Among the shaker bottle, headphones, and towel: [PRODUCT] from [BRAND]. They pick it up, hold it to the camera — it always makes the cut. They repack, putting [PRODUCT] in first. It's a gym essential. Post-workout energy, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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3. The Scoop Close-Up

Vibe: Satisfying close-up of scooping powder — the scoop dips in, comes out full, taps on the rim.

Structure:

• 0-3s: Open tub of [PRODUCT], camera close on the powder surface
• 3-6s: Scoop dips in, fills up, lifts out — powder visible, satisfying full scoop
• 6-8s: Taps the scoop on the rim to level it off — clean, precise
• 8-10s: Pours into shaker/glass, powder falling in slow motion energy

Prompt Template:

Satisfying scoop close-up. An open tub of [PRODUCT] from [BRAND], camera tight on the powder surface. The scoop dips in, fills up completely, and lifts out — [POWDER DESCRIPTION, e.g. fine green powder, white creatine crystals] catching the light. A tap on the rim to level it off — clean and precise. Pouring into a [VESSEL — shaker, glass], the powder cascading down with satisfying weight. Kitchen counter, natural light, vertical video, ASMR scoop energy. The ritual is as important as the supplement. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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4. The Cabinet Pull

Vibe: Opening the supplement cabinet, pulling out [PRODUCT] — it has its own spot, front and center.

Structure:

• 0-3s: Hand opens a kitchen cabinet or medicine cabinet
• 3-6s: Supplements visible inside, organized — [PRODUCT] is front and center
• 6-8s: Hand reaches past others and grabs [PRODUCT] with purpose
• 8-10s: Closes cabinet, holds [PRODUCT] — this is the one

Prompt Template:

Cabinet supplement reveal. A hand opens a [CABINET TYPE — kitchen cabinet, medicine cabinet] — supplements organized inside on the shelf. [PRODUCT] from [BRAND] sits front and center, clearly the most-used bottle. Hand reaches past the others and grabs [PRODUCT] with purpose. Closes the cabinet, holds the bottle — this is the daily essential. [SETTING], natural light, vertical video, medicine cabinet reveal energy. The placement says everything about the hierarchy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Pill Organizer ASMR

Vibe: Filling a weekly pill organizer — satisfying clicking and sorting sounds.

Structure:

• 0-3s: Empty pill organizer open on table, bottles surrounding it
• 3-6s: Opening bottles, dropping pills/capsules into each day — satisfying clicks
• 6-8s: [PRODUCT] capsules going in — distinctive color or shape visible
• 8-10s: Closing each compartment — snap snap snap — organized and ready

Prompt Template:

ASMR pill organizer video. An empty weekly pill organizer open on a clean surface, supplement bottles arranged around it. Hands open each bottle and drop pills into the daily compartments — satisfying clicking sounds as capsules hit plastic. [PRODUCT] from [BRAND] capsules are [DISTINCTIVE DETAIL — e.g. a bright green, distinctively shaped]. Each compartment snaps closed. Organized, satisfying, routine. Close-up tabletop shot, quiet room, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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6. 30-Day Check-In

Vibe: Talking to camera about what's changed since starting — honest, no miracle claims.

Structure:

• 0-3s: Face to camera — "okay so it's been 30 days on [PRODUCT]…"
• 3-6s: Honest assessment — what they've noticed, what's changed
• 6-8s: Showing the product, it has signs of regular use (half-empty bottle)
• 8-10s: Overall vibe — "I'm going to keep taking it" genuine conclusion

Prompt Template:

30-day supplement check-in. A person talking to camera — honest, casual tone. "It's been a month on [PRODUCT] from [BRAND]." They share what they've noticed — [HONEST OBSERVATIONS, e.g. "my energy in the afternoon is more consistent," "my skin has been better," "I sleep deeper"]. They show the bottle — it's half-used, clearly been part of daily life. No miracle claims, just honest experience. "I'm going to keep taking it." Natural light, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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7. Taste Test No Filter

Vibe: Trying it for the first time on camera — genuine face reaction, uncut.

Structure:

• 0-3s: Holding [PRODUCT], reading the flavor/label, curious expression
• 3-5s: Opening, smelling it first (if applicable)
• 5-8s: First taste/sip — genuine reaction, uncut, whatever happens happens
• 8-10s: Verdict — nodding approval, surprised, or honest "it's different" take

Prompt Template:

First-time taste test of [PRODUCT] from [BRAND]. A person holds the [FORMAT — e.g. packet, bottle, scoop] and reads the flavor — [FLAVOR]. They open it, smell it. First taste — their face tells the whole story. Genuine, uncut reaction — [EXPECTED REACTION]. No second takes, no edits. Whatever the face does is the content. Real, honest, trustworthy. Close-up, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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8. The One I Actually Notice

Vibe: "I take a lot of stuff but THIS is the one I feel" — cutting through the noise.

Structure:

• 0-3s: Gesturing at a full shelf/counter of supplements — "I take all of these"
• 3-6s: Picking up [PRODUCT] specifically — "but this is the one I actually notice"
• 6-8s: Explaining what they feel — energy, sleep, mood, focus
• 8-10s: Setting it apart from the rest — it earned the spotlight

Prompt Template:

A person gesturing at their full supplement shelf — "I take a lot of stuff." They reach past everything and pick up [PRODUCT] from [BRAND]. "But this is the one I actually feel a difference with." They explain — [WHAT THEY NOTICE, e.g. "my focus after lunch," "I actually stay asleep," "my recovery is faster"]. They set it back down, slightly in front of the others. It earned its spot. Casual, honest, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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9. Travel Supplement Kit

Vibe: Packing supplements for a trip — what makes the cut when space is limited.

Structure:

• 0-3s: Suitcase open, pill case or travel bag nearby
• 3-6s: Sorting through supplements, selecting the essentials for travel
• 6-8s: [PRODUCT] goes in — no debate, it always travels
• 8-10s: Travel kit packed, zipped, tossed in suitcase

Prompt Template:

Packing supplements for a trip. An open suitcase, a small travel pill case or pouch. The person sorts through their supplement collection, choosing what makes the cut when space is limited. [PRODUCT] from [BRAND] goes in without hesitation — it's a travel non-negotiable. A few others join. The travel kit gets zipped and tossed in the suitcase. Not everything can come — but [PRODUCT] always does. Bedroom, natural light, packing energy, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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10. Post-Workout Ritual

Vibe: Immediately after gym — mixing or taking supplement while still sweaty.

Structure:

• 0-3s: Just finished working out — sweaty, breathing hard, gym or home gym setting
• 3-6s: Grabbing shaker bottle or [PRODUCT], mixing or taking it immediately
• 6-8s: Drinking/taking it — relief, refueling energy
• 8-10s: Leaning against wall or sitting, recovering, [PRODUCT] in hand

Prompt Template:

Post-workout scene. A person just finished training — visibly sweaty, catching their breath in [SETTING — gym, garage gym, park]. They immediately grab [PRODUCT] from [BRAND] and [TAKE/MIX — e.g. scoop into shaker, drink pre-mixed, take capsules with water]. They drink it down, eyes closed for a second — refueling. They lean against a wall, recovering, [PRODUCT] in hand. Raw, real, no posing. Post-workout lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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11. The Palm Display

Vibe: Capsules/pills in an open palm — showing what you actually take, the physical ritual.

Structure:

• 0-3s: Open palm, empty, clean surface below
• 3-6s: Tipping [PRODUCT] bottle, capsules falling into palm — one, two, three
• 6-8s: Close-up of the capsules in palm — color, size, shape visible
• 8-10s: Quick toss into mouth, chase with water — done, daily ritual complete

Prompt Template:

Supplement palm display. Open palm over a clean [SURFACE — kitchen counter, table]. Tipping the [PRODUCT] from [BRAND] bottle — [CAPSULE/PILL DESCRIPTION, e.g. soft gel capsules, white tablets] falling into palm, [COUNT]. Close-up of the [CAPSULES/PILLS] in palm — [VISUAL DETAIL, e.g. the amber soft gels, the white round tablets]. Quick toss into mouth, chase with a glass of water — done, daily ritual complete. [SETTING], [LIGHTING — morning light, natural light], vertical video, supplement ritual energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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12. Nightstand Lineup

Vibe: Nighttime supplements on the bedside table — winding down for sleep.

Structure:

• 0-3s: Bedside table at night — lamp on, book, water glass, supplement bottles
• 3-6s: Picking up [PRODUCT], taking it with water
• 6-8s: Setting it back down, settling into bed
• 8-10s: Lamp clicks off, peaceful sleep energy, [PRODUCT] visible on nightstand

Prompt Template:

Nighttime supplement routine. A cozy bedside table — warm lamp, a book, a glass of water, and [PRODUCT] from [BRAND] among other nighttime supplements. The person picks up [PRODUCT], takes it with water. They settle into bed, pulling covers up. The lamp clicks off. [PRODUCT] sits on the nightstand — part of the wind-down ritual. Warm, sleepy, intimate. Dim bedroom lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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13. My Non-Negotiables

Vibe: The 3 supplements you'd never cut — explaining why, casually.

Structure:

• 0-3s: "If I could only take three things…" — face to camera
• 3-5s: First pick — quick explanation
• 5-7s: Second pick
• 7-10s: Third pick is [PRODUCT] — "and I'd never drop this one because…"

Prompt Template:

"If I could only take three supplements" challenge. A person faces the camera. They pick their three non-negotiables from their collection. First: [PICK 1 — quick why]. Second: [PICK 2 — quick why]. Third: [PRODUCT] from [BRAND] — "and I'd never cut this because [REASON, e.g. it's the one I actually feel, it replaced three other things, nothing else does what this does]." The hierarchy is clear — [PRODUCT] is in the inner circle. Casual, opinionated, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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14. Fridge Door Reveal

Vibe: Opening the fridge to show where supplements live — organized or chaotic, both real.

Structure:

• 0-3s: Hand on fridge door handle, opening it
• 3-6s: Supplements visible in the fridge door or shelf — the real storage situation
• 6-8s: Grabbing [PRODUCT] from its spot — it has a home in there
• 8-10s: Taking it, closing fridge, carrying on with the day

Prompt Template:

Fridge door supplement reveal. A hand opens the fridge — and there on the door shelf among the condiments sit supplement bottles. [ORGANIZED or CHAOTIC — whatever's real]. They grab [PRODUCT] from [BRAND] from its designated spot. They take it, close the fridge, and carry on. The message: this is where the supplements actually live. Real, unglamorous, authentic. Kitchen, fridge light glow, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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15. The Water Drop

Vibe: Dropping powder/liquid supplement into water — watching it dissolve, swirl, transform.

Structure:

• 0-3s: Clear glass of water on a surface, [PRODUCT] beside it
• 3-6s: Pouring/dropping the supplement into water — the moment of contact
• 6-8s: Watching it dissolve, swirl, change the water's color — mesmerizing
• 8-10s: Stirring once, lifting the glass — ready to drink

Prompt Template:

Satisfying supplement dissolve. A clear glass of water on a [SURFACE — white counter, wooden table], [PRODUCT] from [BRAND] beside it. [ACTION — tearing the packet open, scooping the powder] and pouring into the water — [POWDER/LIQUID DESCRIPTION] hitting the surface and beginning to dissolve. Watching the swirl of [COLOR] spread through the clear water — mesmerizing diffusion. A quick stir with a spoon, lifting the glass — ready to drink. Kitchen, bright natural light, vertical video, satisfying dissolve energy. The transformation from plain water to [RESULT] is oddly beautiful. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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Supporting file: examples.md

Supplements UGC Formats — Filled Examples

Completed prompt examples for each supplement format. Replace brand/product details with your own.

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1. Morning Stack

Product: Athletic Greens AG1

Morning supplement routine. A kitchen counter with coffee brewing and several supplement bottles lined up — fish oil, vitamin D, magnesium. A person opens each one and takes them methodically. When they reach the AG1 pouch and scoop it into water, they linger a moment longer — it's the key part of the stack. They stir the green powder, watch it dissolve, and drink it down with coffee, looking energized and ready. Calm morning energy, warm kitchen light, vertical video. The green drink against the white counter is visually satisfying.

Settings: aspectRatio: "portrait", nFrames: "10"

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2. Gym Bag Dump

Product: Momentous Creatine

Gym bag dump. A person unzips their gym bag and tips it over — contents spill onto a table. Among the shaker bottle, wireless earbuds, lifting straps, and towel: Momentous Creatine. They pick it up, hold it to the camera — it always makes the cut. They repack, putting the creatine in first. It's a gym essential. Post-workout energy, natural light, vertical video. The minimal black packaging stands out against the colorful gym gear.

Settings: aspectRatio: "portrait", nFrames: "10"

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3. The Scoop Close-Up

Product: AG1 Athletic Greens

Open AG1 pouch, camera close on the green powder surface. The scoop dips in, fills up completely, and lifts out — the fine green powder catching the light. A tap on the rim to level it off — clean and precise. Pouring into a glass, the powder cascading down with satisfying weight. Kitchen counter, natural light, vertical video, ASMR scoop energy. The ritual is as important as the supplement.

Settings: aspectRatio: "portrait", nFrames: "10"

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4. The Cabinet Pull

Product: Thorne Magnesium Bisglycinate

A hand opens a kitchen cabinet — supplements organized inside on the shelf. Thorne Magnesium Bisglycinate sits front and center, clearly the most-used bottle. Hand reaches past the others and grabs the Thorne bottle with purpose. Closes the cabinet, holds the bottle — this is the daily essential. Kitchen, natural light, vertical video, medicine cabinet reveal energy. The placement says everything about the hierarchy.

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Pill Organizer ASMR

Product: Thorne Basic Nutrients

ASMR pill organizer video. An empty weekly pill organizer open on a clean marble surface, supplement bottles arranged around it. Hands open each bottle and drop pills into the daily compartments — satisfying clicking sounds as capsules hit plastic. Thorne Basic Nutrients capsules are a distinctive amber color, easy to spot in each compartment. Each compartment snaps closed — snap snap snap. Organized, satisfying, routine. Close-up tabletop shot, quiet room, vertical video. Seven days of wellness, prepped and ready.

Settings: aspectRatio: "portrait", nFrames: "10"

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6. 30-Day Check-In

Product: LMNT Electrolytes

30-day supplement check-in. A person talking to camera — honest, casual tone. "It's been a month on LMNT." They share what they've noticed — "my afternoon energy crashes are basically gone," "I stopped getting headaches during workouts," "I actually crave water now which is weird." They show the box — it's visibly depleted, clearly been part of daily life. No miracle claims, just honest experience. "I just reordered a 30-pack." Natural light, selfie angle, vertical video. Empty packets visible in their gym bag.

Settings: aspectRatio: "portrait", nFrames: "10"

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7. Taste Test No Filter

Product: Liquid IV Hydration Multiplier (Passion Fruit)

First-time taste test of Liquid IV in Passion Fruit. A person holds the single-serve packet and reads the flavor. They tear it open, pour it into a glass of water — the bright orange powder dissolving with a stir. First sip — their eyebrows raise, genuinely surprised. "That's actually really good, it doesn't taste like a supplement at all." No second takes, no edits. Whatever the face does is the content. Real, honest, trustworthy. Close-up, natural light, vertical video. They immediately take a second sip.

Settings: aspectRatio: "portrait", nFrames: "10"

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8. The One I Actually Notice

Product: Magtein Magnesium L-Threonate

A person gesturing at their full supplement shelf — "I take like eight things every day." They reach past the multivitamin, the fish oil, and the probiotics and pick up Magtein Magnesium L-Threonate. "But this is the one I actually feel a difference with — my sleep is completely different. I fall asleep faster and I wake up feeling actually rested." They set it back down, slightly in front of the others. It earned its spot. Casual, honest, selfie angle, vertical video. The simple white bottle is unassuming but gets the spotlight.

Settings: aspectRatio: "portrait", nFrames: "10"

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9. Travel Supplement Kit

Product: Ritual Essential Multivitamin

Packing supplements for a trip. An open suitcase, a small clear travel pill case. The person sorts through their supplement collection, choosing what makes the cut when space is limited. Ritual's minty capsules go in without hesitation — it's a travel non-negotiable. Vitamin D and magnesium also make the cut. The travel kit gets zipped and tossed in the suitcase. Not everything can come — but Ritual always does. Bedroom, natural light, packing energy, vertical video. The clear capsule design looks aesthetic even in a pill case.

Settings: aspectRatio: "portrait", nFrames: "10"

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10. Post-Workout Ritual

Product: Transparent Labs BULK Pre-Workout (post-session recovery shake)

Post-workout scene. A person just finished a heavy leg session — visibly sweaty, catching their breath in a garage gym. They immediately grab their shaker bottle with Transparent Labs recovery blend and shake it vigorously. They drink it down, eyes closed for a second — refueling after a tough session. They lean against the squat rack, recovering, shaker in hand. Raw, real, no posing. Garage gym with chalk dust and bumper plates visible. Post-workout lighting, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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11. The Palm Display

Product: Nordic Naturals Ultimate Omega

Open palm over a clean kitchen counter. Tipping the Nordic Naturals Ultimate Omega bottle — soft gel capsules falling into palm, one, two. Close-up of the amber soft gels in palm — the concentrated fish oil visible through the casing. Quick toss into mouth, chase with a glass of water — done, daily ritual complete. Kitchen, morning light, vertical video, supplement ritual energy. Two capsules and the omega-3s are handled for the day.

Settings: aspectRatio: "portrait", nFrames: "10"

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12. Nightstand Lineup

Product: Moon Juice Magnesi-Om

Nighttime supplement routine. A cozy bedside table — warm lamp, a book (Meditations by Marcus Aurelius), a glass of water, and Moon Juice Magnesi-Om among a melatonin bottle. The person mixes the Berry Unstressed powder into their water — it fizzes slightly, turning the water a light purple. They drink it, settle into bed, pulling covers up. The lamp clicks off. The glass and Magnesi-Om jar sit on the nightstand — part of the wind-down ritual. Warm, sleepy, intimate. Dim bedroom lighting, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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13. My Non-Negotiables

Product: Momentous Huberman Stack (Omega-3)

"If I could only take three supplements" challenge. A person faces the camera with their full collection visible. They pick their three non-negotiables. First: "Vitamin D — I live in the PNW, it's non-negotiable." Second: "Creatine — too much research backing it." Third: Momentous Omega-3 — "and I'd never cut this because it's the one I notice most in my focus and joint recovery, and the quality is actually pharmaceutical grade." The hierarchy is clear. Casual, opinionated, selfie angle, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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14. Fridge Door Reveal

Product: Seed DS-01

Fridge door supplement reveal. A hand opens the fridge — and there on the top shelf, in its green glass jar, sits Seed DS-01 among the oat milk and kombucha. The rest of the fridge is organized but real — leftovers, condiments, produce. They grab the Seed jar from its designated spot, take two capsules with water. Close the fridge, carry on making breakfast. The message: this is where the probiotics actually live — cold storage as recommended. Kitchen, fridge light glow, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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15. The Water Drop

Product: LMNT Electrolytes (Citrus Salt)

A clear glass of water on a white kitchen counter, LMNT Citrus Salt packet beside it. Tearing the packet open and pouring the powder into the water — the yellow-orange powder hitting the surface and beginning to dissolve. Watching the swirl of citrus color spread through the clear water — mesmerizing diffusion. A quick stir with a spoon, lifting the glass — ready to drink. Kitchen, bright natural light, vertical video, satisfying dissolve energy. The transformation from plain water to citrus electrolyte drink is oddly beautiful.

Settings: aspectRatio: "portrait", nFrames: "10"

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Supporting file: reference.md

Supplements UGC Formats — Shot List Reference

Shot-by-shot breakdowns for all 15 supplement UGC formats with example products filled in. For prompt templates with [BRACKETED] placeholders, see SKILL.md. For full completed prompts, see examples.md.

Defaults: aspectRatio: "portrait", nFrames: "10" unless noted.

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1. Morning Stack

Vibe: Laying out all supplements on the counter — taking them one by one with coffee.

Example Product: Athletic Greens AG1

• 0-3s: Kitchen counter, coffee machine dripping in the background, four supplement bottles lined up in a row — fish oil, vitamin D, magnesium, and the AG1 pouch
• 3-6s: Opening each bottle methodically — pop two fish oil capsules, one vitamin D, two magnesium — swallow with water, practiced routine
• 6-8s: AG1 gets the main moment — tearing the single-serve packet, pouring the green powder into a glass, adding water, stirring with a spoon
• 8-10s: Take a full sip of the green drink, follow with a sip of coffee — energized nod, the morning stack is complete, heading out

Settings: aspectRatio: "portrait", nFrames: "10"

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2. Gym Bag Dump

Vibe: Emptying the gym bag — showing what supplements make the cut.

Example Product: Momentous Creatine

• 0-3s: Gym bag upside down over a bench — contents spilling out: shaker bottle, wireless earbuds, lifting straps, a chalk ball, a sweat towel
• 3-6s: Sorting through the pile — setting aside the earbuds, unrolling the straps, moving the shaker
• 6-8s: Pulling the Momentous Creatine tub from the bottom of the pile — holding it up to camera, the minimal black packaging — "this always comes with me"
• 8-10s: Repacking: creatine goes in first, the foundation of the bag; everything else stacks around it — it's the non-negotiable

Settings: aspectRatio: "portrait", nFrames: "10"

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3. The Scoop Close-Up

Vibe: Satisfying close-up of scooping powder — the scoop dips in, comes out full, taps on the rim.

Example Product: AG1 Athletic Greens

• 0-3s: Open AG1 pouch on the kitchen counter, camera tight on the green powder surface — the fine texture and color filling the frame
• 3-6s: The scoop dips in, fills up completely, and lifts out — the fine green powder catching the light, a satisfying full scoop with no spillage
• 6-8s: A tap on the rim to level it off — clean and precise, excess powder falling back into the pouch
• 8-10s: Pouring into a glass, the powder cascading down with satisfying weight — the green cloud settling into the water below

Settings: aspectRatio: "portrait", nFrames: "10"

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4. The Cabinet Pull

Vibe: Opening the supplement cabinet, pulling out the product — it has its own spot, front and center.

Example Product: Thorne Magnesium Bisglycinate

• 0-3s: Hand wraps around the kitchen cabinet handle and pulls the door open — the interior comes into view
• 3-6s: Supplements organized inside on the shelf — various bottles and jars lined up; Thorne Magnesium Bisglycinate sits front and center, clearly the most-used bottle
• 6-8s: Hand reaches past the other bottles and grabs the Thorne bottle with purpose — a decisive pull, no hesitation
• 8-10s: Closes the cabinet, holds the bottle in frame — this is the daily essential; the placement said everything about the hierarchy

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Pill Organizer ASMR

Vibe: Filling a weekly pill organizer — satisfying clicking and sorting sounds.

Example Product: Thorne Basic Nutrients

• 0-3s: Empty weekly pill organizer open flat on a clean marble surface, seven compartments labeled M-T-W-T-F-S-S, five supplement bottles arranged around it
• 3-6s: Opening bottles one by one — the click of each cap; dropping capsules into Monday's compartment: two amber Thorne capsules, one white vitamin D, one clear fish oil — satisfying plastic-on-plastic clicks
• 6-8s: Repeating for Tuesday, Wednesday — the amber Thorne capsules are the distinctive ones, consistent in every day's compartment
• 8-10s: Snapping each daily lid shut — seven satisfying snaps in sequence — the week is prepped, organized, ready

Settings: aspectRatio: "portrait", nFrames: "10"

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6. 30-Day Check-In

Vibe: Talking to camera about what's changed since starting — honest, no miracle claims.

Example Product: LMNT Electrolytes

• 0-3s: Face to camera, casual tone, sitting on the couch — "okay so it's been a month on LMNT…"
• 3-6s: Honest assessment — "my afternoon energy crashes are basically gone, I stopped getting headaches during workouts, and weirdly I actually drink more water now because this makes it taste good"
• 6-8s: Holding up the box — it's visibly depleted, only a few packets left, clear evidence of daily use over 30 days
• 8-10s: Tearing open a Citrus Salt packet and pouring it into a water bottle right there — "I already reordered the 30-pack, so yeah, I'm keeping this one"

Settings: aspectRatio: "portrait", nFrames: "10"

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7. Taste Test No Filter

Vibe: Trying it for the first time on camera — genuine face reaction, uncut.

Example Product: Liquid IV Hydration Multiplier (Passion Fruit)

• 0-3s: Holding the bright orange Liquid IV packet, reading the flavor — "Passion Fruit…" — curious but slightly skeptical expression
• 3-5s: Tearing the packet open, pouring the powder into a clear glass of water — the powder turns the water bright tropical orange, stirring with a spoon
• 5-8s: First sip — eyebrows shoot up, mouth registers surprise — "wait, that's actually really good?" The face tells the whole story before any words come
• 8-10s: Immediately takes a second long sip — "it doesn't taste like a supplement at all, it tastes like actual juice" — verdict delivered, no edits, no second takes

Settings: aspectRatio: "portrait", nFrames: "10"

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8. The One I Actually Notice

Vibe: "I take a lot of stuff but THIS is the one I feel" — cutting through the noise.

Example Product: Magtein Magnesium L-Threonate

• 0-3s: Gesturing at a full supplement shelf — eight bottles, various sizes and brands — "I take all of these every day"
• 3-6s: Hand reaches past the multivitamin, past the fish oil, past the probiotics — picks up the white Magtein bottle from the back
• 6-8s: "But this is the one I actually feel. My sleep is completely different — I fall asleep faster, I stay asleep, and I wake up feeling like I actually rested instead of just being horizontal for eight hours."
• 8-10s: Sets it back on the shelf, but slightly forward of all the others — it's in the inner circle; the others are supporting cast

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9. Travel Supplement Kit

Vibe: Packing supplements for a trip — what makes the cut when space is limited.

Example Product: Ritual Essential Multivitamin

• 0-3s: Open suitcase on the bed, a small clear pill case beside it, the full supplement collection spread out on the nightstand
• 3-6s: Sorting through the bottles — some get set aside ("not essential for four days"), debating on others
• 6-8s: The Ritual bottle — distinctive clear capsules with the visible beadlets — gets its capsules counted out and placed in the case without any hesitation; vitamin D and magnesium join after
• 8-10s: Snap the pill case shut, zip it into the suitcase's toiletry pocket — the travel stack is curated and minimal; Ritual was never in question

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10. Post-Workout Ritual

Vibe: Immediately after gym — mixing or taking supplement while still sweaty.

Example Product: Transparent Labs Recovery Blend

• 0-3s: Garage gym — person drops a barbell after the last deadlift set, visibly sweaty, chest heaving, wiping forehead with a wrist wrap
• 3-6s: Grab the shaker bottle from the floor, unscrew, scoop Transparent Labs powder from the tub — one heaping scoop of the pink watermelon powder
• 6-8s: Add water, shake vigorously for 5 seconds, crack the lid — drink in long gulps, eyes closed, relief washing over their face
• 8-10s: Leaning against the squat rack, shaker in hand, catching their breath — the refueling is as much a part of the workout as the lifts

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11. The Palm Display

Vibe: Capsules/pills in an open palm — showing what you actually take, the physical ritual.

Example Product: Nordic Naturals Ultimate Omega

• 0-3s: Open palm over a clean kitchen counter — hand relaxed, fingers slightly spread, the surface below clean and minimal
• 3-6s: Tipping the Nordic Naturals Ultimate Omega bottle — soft gel capsules falling into palm, one, two — the amber capsules landing with a soft tap
• 6-8s: Close-up of the amber soft gels in palm — the concentrated fish oil visible through the translucent casing, the size and shape clear
• 8-10s: Quick toss into mouth, chase with a glass of water — done, daily ritual complete; two capsules and the omega-3s are handled for the day

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12. Nightstand Lineup

Vibe: Nighttime supplements on the bedside table — winding down for sleep.

Example Product: Moon Juice Magnesi-Om

• 0-3s: Cozy bedside table — warm amber lamp on, a dog-eared book, a glass of water, and two supplement bottles: melatonin and the Moon Juice Magnesi-Om jar
• 3-6s: Picking up the Moon Juice jar, unscrewing, scooping the Berry Unstressed powder into the water glass — it fizzes slightly, turning the water a soft purple
• 6-8s: Stirring with a finger, taking a sip — the fizzy magnesium drink; settling back against the headboard, covers pulled up
• 8-10s: Reach over and click the lamp off — the Moon Juice jar silhouetted on the nightstand; the wind-down ritual is complete

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13. My Non-Negotiables

Vibe: The 3 supplements you'd never cut — explaining why, casually.

Example Product: Momentous Omega-3

• 0-3s: Face to camera with the full supplement shelf visible behind — "if I could only keep three things from this entire shelf…"
• 3-5s: First pick — reaches back and grabs vitamin D — "I live in the Pacific Northwest, this is survival." Sets it on the counter.
• 5-7s: Second pick — creatine — "too much research backing this to ever drop it." Counter.
• 7-10s: Third pick — the Momentous Omega-3 — holds it a beat longer — "and I'd never cut this because it's pharmaceutical grade, I feel it in my focus and my joints, and it replaced three cheaper bottles I was taking before." Three bottles on the counter, the inner circle.

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14. Fridge Door Reveal

Vibe: Opening the fridge to show where supplements live — organized or chaotic, both real.

Example Product: Seed DS-01

• 0-3s: Kitchen — hand wraps around the fridge handle and pulls the door open
• 3-6s: The fridge door shelf: among the oat milk, the hot sauce, and the condiments — the green glass Seed DS-01 jar sits in its spot, the refillable bottle looking intentional among the food
• 6-8s: Hand grabs the Seed jar, twists it open, tips two green-and-white capsules into the palm — the probiotics stay cold, as recommended
• 8-10s: Pop the capsules with a swig of water, set the jar back in its spot, close the fridge — the supplements live where the food lives, part of the daily routine

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15. The Water Drop

Vibe: Dropping powder/liquid supplement into water — watching it dissolve, swirl, transform.

Example Product: LMNT Electrolytes (Citrus Salt)

• 0-3s: A clear glass of water on a white kitchen counter, LMNT Citrus Salt packet beside it — the bright packaging contrasting the clean surface
• 3-6s: Tearing the packet open and pouring the powder into the water — the yellow-orange powder hitting the surface and beginning to dissolve on contact
• 6-8s: Watching the swirl of citrus color spread through the clear water — mesmerizing diffusion, the orange plume expanding outward from the center
• 8-10s: A quick stir with a spoon, lifting the glass — the water now a uniform bright citrus color, ready to drink; the transformation from plain water to electrolyte drink is oddly beautiful

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