Lifestyle B-Roll UGC Video Formats

20 lofi, TikTok-native b-roll formats for lifestyle brands. Atmospheric, aesthetic, no dialogue. These are the filler clips that make ads feel cinematic and real — product woven naturally into everyday moments.

How to Use These Formats

1. Identify the user's goal (ad filler, mood-setting, product placement, aesthetic content).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone ambient, cinematic, and natural. No talking, no CTAs — pure vibes.

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Formats

1. Morning Light Pour

Vibe: Golden morning light streaming through a window onto a surface with product. Warm, still, cinematic.

Structure:

• 0-3s: Wide shot of a sunlit room, light pouring through curtains
• 3-6s: Slow pan to a surface (nightstand, counter) where [PRODUCT] sits in the light
• 6-8s: Close-up of light catching the product packaging, golden glow
• 8-10s: Pull back slightly, dust particles floating in the light beam

Prompt Template:

Warm golden morning light streaming through sheer curtains into a clean, minimal room. The light falls across a [SURFACE — e.g. nightstand, bathroom counter, kitchen table] where [PRODUCT] sits naturally among everyday items. Slow, cinematic panning shot. The light catches the [PRODUCT MATERIAL — e.g. glass bottle, matte tube, jar] beautifully. Dust particles float in the sunbeam. No people, no movement except the light. Vertical video, warm tones, peaceful morning energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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2. Coffee Table Moment

Vibe: Product sitting on a coffee table while life happens softly in the background.

Structure:

• 0-3s: Low-angle shot of coffee table with [PRODUCT], mug, and a book/magazine
• 3-6s: Shallow depth of field — product sharp, background softly blurred
• 6-8s: A hand enters frame, picks up the mug, sips, sets it back down
• 8-10s: Product remains in frame, undisturbed — it belongs here

Prompt Template:

Low-angle shot of a coffee table in a cozy living room. [PRODUCT] sits naturally next to a steaming mug of coffee and an open book. Shallow depth of field — [PRODUCT] is in sharp focus, the background softly blurred. A hand casually enters frame to pick up the mug and take a sip before setting it back. [PRODUCT] stays in frame the whole time, like it just lives there. Warm, lived-in, natural light from a nearby window. Vertical video, lofi aesthetic. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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3. Bag Dump

Vibe: Contents of a bag or purse spilled out — product is one of the essentials.

Structure:

• 0-3s: Overhead shot of a bag being tipped, contents tumbling out in slow motion
• 3-6s: Items settle — keys, phone, wallet, sunglasses, [PRODUCT]
• 6-8s: Camera slowly zooms in, [PRODUCT] centered among the everyday carry
• 8-10s: A hand reaches in and picks up [PRODUCT], pulling it out of frame

Prompt Template:

Overhead flat-lay shot of the contents of a [BAG TYPE — e.g. tote bag, crossbody, backpack] spilled onto a clean surface. Keys, phone, wallet, sunglasses, lip balm, and [PRODUCT] are scattered naturally. The camera slowly pushes in toward [PRODUCT], centering it among the everyday essentials. A hand reaches in and picks it up. The vibe is "this goes everywhere with me." Clean surface, natural light, vertical video, satisfying overhead angle. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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4. Desk Drop

Vibe: Person sets [PRODUCT] down on their desk with a satisfying thud — it's arrived, it's here, hero moment.

Structure:

• 0-3s: Clean desk surface, slightly off-center framing, anticipation
• 3-6s: Hand enters frame from above, placing [PRODUCT] down with a deliberate, satisfying drop
• 6-8s: The product settles, camera holds — hero still moment
• 8-10s: Hand pulls away, [PRODUCT] owns the frame — the desk is its stage

Prompt Template:

Clean desk surface with soft natural light. A hand enters the frame from above, placing [PRODUCT] down with a deliberate, satisfying drop. The [PRODUCT DESCRIPTION] settles on the wooden surface. The camera holds — hero still moment. The hand pulls away and [PRODUCT] owns the frame, the desk is its stage. Vertical video, natural light, satisfying product-drop energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Vanity Top-Down

Vibe: Overhead shot of a curated vanity or desk setup with product arranged aesthetically.

Structure:

• 0-3s: Top-down static shot of a vanity/desk, products and accessories arranged
• 3-6s: A hand enters and rearranges items, nudging [PRODUCT] to center
• 6-8s: Hand exits, perfect flat-lay composition revealed
• 8-10s: Hold on the final arrangement, satisfying stillness

Prompt Template:

Overhead flat-lay shot of a [SURFACE — e.g. marble vanity, wooden desk, bathroom shelf]. [PRODUCT] is arranged among complementary items — [ITEMS — e.g. a candle, dried flowers, jewelry, sunglasses]. A hand enters frame and subtly adjusts [PRODUCT] into the center of the composition. The hand exits, leaving a perfectly curated arrangement. Soft natural light, clean aesthetic, vertical video. Satisfying, organized, aspirational but real. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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6. Window Sill

Vibe: Product sitting on a windowsill with the world going by outside. Calm, contemplative.

Structure:

• 0-3s: Close-up of [PRODUCT] on a windowsill, soft focus on the view outside
• 3-6s: Rack focus from product to the scene outside (rain, cityscape, greenery)
• 6-8s: Rack focus back to the product, now sharply defined
• 8-10s: A droplet of condensation runs down the window beside it

Prompt Template:

[PRODUCT] sitting on a windowsill with [OUTSIDE SCENE — e.g. rain streaking down the glass, a leafy street, city buildings, a garden]. The camera racks focus from the product to the scene outside and back again. Soft, contemplative, still. Natural light filters through the window, casting gentle shadows. A droplet of condensation catches the light. Vertical video, cinematic depth of field, peaceful ambient energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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7. Hands Close-Up

Vibe: Tight shot of hands interacting with the product — opening, holding, turning.

Structure:

• 0-3s: Clean hands picking up [PRODUCT] from a surface
• 3-5s: Turning it over slowly, examining the label
• 5-8s: Opening the cap/lid, satisfying click or twist
• 8-10s: Holding it still for a beat, product label facing camera

Prompt Template:

Extreme close-up of clean, well-lit hands picking up [PRODUCT] from a [SURFACE]. They turn it over slowly, examining the label and packaging. The hands open the [CAP TYPE — e.g. twist cap, pump, flip lid] with a satisfying motion. They hold the product still, label facing the camera, for a lingering beat. Soft natural light, shallow depth of field, macro lens energy. No face visible, just hands and product. Vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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8. Towel and Steam

Vibe: Post-shower scene — steamy mirror, towel wrapped, product on the counter.

Structure:

• 0-3s: Steamy bathroom, mirror slightly fogged, warm diffused light
• 3-6s: A hand wipes a section of the mirror clear, revealing [PRODUCT] on the counter in the reflection
• 6-8s: Camera shifts to the actual product on the counter, water droplets on it
• 8-10s: A towel-wrapped arm reaches for the product

Prompt Template:

A steamy bathroom after a hot shower. The mirror is slightly fogged. A hand wipes a clear streak across the mirror, revealing [PRODUCT] sitting on the counter in the reflection. The camera shifts to [PRODUCT] on the counter — small water droplets on the packaging from the steam. A towel-wrapped arm reaches for it. Warm, humid, intimate. Soft diffused light, vertical video, post-shower ritual energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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9. Bedside Table

Vibe: Nightstand scene — phone, lamp, product. The last thing you see before sleep.

Structure:

• 0-3s: Side-angle shot of a nightstand — lamp, phone charging, [PRODUCT]
• 3-6s: A hand sets down a phone on the nightstand, next to [PRODUCT]
• 6-8s: The lamp clicks off, room goes dim, product silhouetted
• 8-10s: Soft moonlight or ambient light catches the product's outline

Prompt Template:

Side-angle shot of a cozy nightstand. A warm lamp glows beside a phone, a glass of water, and [PRODUCT]. A hand places the phone down face-first next to [PRODUCT]. The lamp clicks off — the room goes dim. Soft ambient light or moonlight catches the outline of [PRODUCT] on the nightstand. The vibe is end-of-day, winding down, peaceful. Vertical video, warm-to-cool lighting transition. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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10. Lap Blanket Cozy

Vibe: Product resting on a lap or blanket — intimate, cozy, personal scale.

Structure:

• 0-3s: Soft blanket draped over a lap on a couch, warm indoor lighting
• 3-6s: [PRODUCT] resting naturally on the blanket, surrounded by softness
• 6-8s: A hand gently picks it up, holds it briefly
• 8-10s: Sets it back down on the blanket — intimate, personal, cozy

Prompt Template:

A soft blanket draped over a lap on a couch, warm indoor lighting. [PRODUCT] resting naturally on the blanket-covered lap. A hand gently picks it up, holds it briefly, examining it. Sets it back down on the blanket — intimate, personal, cozy. Vertical video, warm tones, comfort energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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11. Plant Shelf

Vibe: Product nestled among plants and greenery on a shelf — organic, natural aesthetic.

Structure:

• 0-3s: Wide shot of a shelf with plants, books, and [PRODUCT] arranged naturally
• 3-6s: Slow push-in toward [PRODUCT], greenery framing it
• 6-8s: Close-up of [PRODUCT] with a leaf slightly touching or draped over it
• 8-10s: Soft breeze moves the leaves gently, product stays still

Prompt Template:

A curated shelf filled with potted plants, trailing vines, and a few minimal objects. [PRODUCT] sits among the greenery, looking like it naturally belongs there. The camera slowly pushes in toward [PRODUCT], framed by leaves and stems. A soft breeze gently moves the plants while [PRODUCT] stays perfectly still. Organic, earthy, natural aesthetic. Soft natural light, vertical video, botanical vibes. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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12. Linen and Texture

Vibe: Product lying on textured fabric — linen, cotton, knit. Tactile, sensory.

Structure:

• 0-3s: [PRODUCT] resting on rumpled linen sheets or a textured throw
• 3-6s: Camera slowly pans across the fabric texture toward the product
• 6-8s: Close-up of where the product meets the fabric — contrasting textures
• 8-10s: A hand gently runs across the fabric near the product

Prompt Template:

[PRODUCT] resting on [FABRIC — e.g. rumpled white linen, a chunky knit throw, raw cotton]. The camera slowly pans across the fabric texture, approaching the product. Close-up of the contrast between the [FABRIC TEXTURE] and [PRODUCT MATERIAL — e.g. smooth glass, matte tube]. A hand gently runs across the fabric near the product, emphasizing the tactile quality. Soft, diffused natural light, vertical video, sensory and calming. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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13. Kitchen Counter

Vibe: Product on a kitchen counter during a morning routine — coffee brewing, toast popping.

Structure:

• 0-3s: Wide shot of a kitchen counter, morning light, coffee maker brewing in background
• 3-6s: [PRODUCT] sits among the morning scene — fruit bowl, mug, toast plate
• 6-8s: Steam rises from the coffee, product catches the warm light
• 8-10s: A hand grabs the mug, leaving [PRODUCT] in the scene as the morning continues

Prompt Template:

A bright kitchen counter during a morning routine. Coffee is brewing in the background, steam rising. [PRODUCT] sits naturally on the counter among everyday items — a fruit bowl, a mug, a plate of toast. Warm morning light fills the scene. A hand reaches for the coffee mug, but [PRODUCT] stays in frame — part of the daily ritual. The vibe is easy, routine, real. Vertical video, warm tones, domestic comfort. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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14. Golden Hour Portrait

Vibe: Person holding product during golden hour — warm backlight, dreamy glow.

Structure:

• 0-3s: Silhouette or backlit shot of a person at golden hour
• 3-6s: They raise [PRODUCT] into the light, it glows warmly
• 6-8s: Close-up of [PRODUCT] catching the golden light, lens flare
• 8-10s: Pull back to show person and product against the sunset/golden sky

Prompt Template:

A person standing outdoors during golden hour, warm backlight creating a dreamy glow around them. They raise [PRODUCT] into the light — it catches the golden rays beautifully. Close-up of [PRODUCT] glowing in the warm light, a subtle lens flare adding to the cinematic feel. Pull back to show the person holding [PRODUCT] against the [BACKGROUND — e.g. sunset sky, golden field, beach horizon]. Vertical video, warm golden tones, ethereal and aspirational. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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15. Rain Window

Vibe: Product on a surface near a rain-streaked window — moody, cozy, atmospheric.

Structure:

• 0-3s: Rain streaking down a window, soft focus, ambient sound energy
• 3-6s: Rack focus to [PRODUCT] sitting on the sill or nearby table
• 6-8s: Raindrops continue, product sharp in focus, reflections on its surface
• 8-10s: A warm light flickers on nearby (candle or lamp), adding warmth to the scene

Prompt Template:

Rain streaking down a window, the outside world soft and blurred. The camera racks focus to [PRODUCT] sitting on the [SURFACE — e.g. windowsill, side table] nearby. Rain continues to pattern the glass, creating moving reflections on [PRODUCT]'s surface. A warm light — a candle or lamp — flickers on, adding a cozy glow to the moody scene. Vertical video, cinematic depth of field, rainy day atmosphere. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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16. Workout Cool-Down

Vibe: Post-workout scene — gym bag, water bottle, product. Active lifestyle context.

Structure:

• 0-3s: A gym bag open on a bench, water bottle and towel visible
• 3-6s: A hand pulls [PRODUCT] from the bag, sets it on the bench
• 6-8s: Person in workout clothes, slightly flushed, reaches for [PRODUCT]
• 8-10s: They use/hold the product, post-workout glow on their face

Prompt Template:

A gym bag sits open on a bench. Inside: a water bottle, towel, earbuds, and [PRODUCT]. A hand pulls [PRODUCT] out and sets it on the bench. A person in workout clothes, slightly flushed with a post-exercise glow, reaches for [PRODUCT]. They hold it casually — it's part of their active routine. Natural gym or outdoor light, vertical video, healthy lifestyle energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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17. Sunset Drive

Vibe: Product in a car cupholder or dashboard during a golden hour drive.

Structure:

• 0-3s: Interior car shot, golden light flooding through the windshield
• 3-6s: [PRODUCT] sitting in the cupholder or on the passenger seat
• 6-8s: Shadows of trees or buildings flicker across the product as the car moves
• 8-10s: A hand reaches for the product at a red light, then pulls back

Prompt Template:

Interior of a car during a golden hour drive. Warm light floods through the windshield, casting long shadows. [PRODUCT] sits in the [LOCATION — e.g. cupholder, passenger seat, center console]. Shadows of passing trees and buildings flicker across the product as the car moves. A hand reaches for [PRODUCT] at a stoplight, then pulls back as the light turns green. Cinematic, warm, in-motion. Vertical video, golden tones, road trip energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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18. Mirror Reflection

Vibe: Product seen through a mirror — bathroom, bedroom, or full-length. Layered composition.

Structure:

• 0-3s: Shot of a mirror reflecting a room, [PRODUCT] visible in the reflection
• 3-6s: Camera adjusts focus between the mirror surface and the reflection
• 6-8s: A person walks past in the background of the reflection, blurred
• 8-10s: Focus settles on [PRODUCT] in the mirror, sharp and centered

Prompt Template:

A [MIRROR TYPE — e.g. round bathroom mirror, full-length bedroom mirror, vintage vanity mirror] reflecting a room. [PRODUCT] is visible in the reflection, sitting on a nearby surface. The camera plays with focus — shifting between the mirror's surface and the reflected scene. A person walks through the background of the reflection, softly blurred. Focus settles on [PRODUCT], sharp and centered in the mirror. Layered, artistic, vertical video, natural light. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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19. Picnic Spread

Vibe: Product at an outdoor picnic or park hang — blanket, snacks, sunshine.

Structure:

• 0-3s: Overhead shot of a picnic blanket with food, drinks, and [PRODUCT]
• 3-6s: Camera slowly lowers to a side angle, [PRODUCT] in the foreground
• 6-8s: A hand reaches for a snack, [PRODUCT] stays in frame
• 8-10s: Dappled sunlight through trees plays across the scene

Prompt Template:

Overhead shot of a picnic blanket spread on grass. Fresh fruit, a baguette, drinks, and [PRODUCT] are arranged naturally on the blanket. The camera lowers to a side angle, placing [PRODUCT] in the foreground. A hand reaches for a piece of fruit while [PRODUCT] stays in focus. Dappled sunlight filters through tree leaves above, casting soft patterns across the scene. Outdoor, warm, carefree. Vertical video, natural light, summer energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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20. End-of-Day Unwind

Vibe: Product on a bathroom counter or tray at night — candle lit, warm tones, winding down.

Structure:

• 0-3s: A bathroom or vanity lit by candlelight, warm amber tones
• 3-6s: [PRODUCT] sits on a tray or counter alongside a candle and small plant
• 6-8s: A hand lights the candle (or it's already lit, flickering)
• 8-10s: The warm light dances across [PRODUCT]'s surface, intimate and still

Prompt Template:

A bathroom counter or vanity tray at night, lit by warm candlelight. [PRODUCT] sits alongside a burning candle and [ACCENT ITEMS — e.g. a small succulent, a folded towel, a ring dish]. The candlelight flickers, casting dancing shadows and warm amber light across [PRODUCT]'s surface. Everything is still and quiet — the day is done. Intimate, warm, ritualistic. Vertical video, amber and shadow tones, nighttime wind-down energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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Supporting file: examples.md

Lifestyle B-Roll UGC Formats — Filled Examples

Completed prompt examples for each lifestyle b-roll format. Replace brand/product details with your own.

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1. Morning Light Pour

Product: Aesop Resurrection Aromatique Hand Balm

Warm golden morning light streaming through sheer curtains into a clean, minimal bedroom. The light falls across a wooden nightstand where Aesop Resurrection Aromatique Hand Balm sits naturally next to a book and a ceramic mug. Slow, cinematic panning shot. The light catches the amber glass bottle beautifully. Dust particles float in the sunbeam. No people, no movement except the light. Vertical video, warm tones, peaceful morning energy. The Aesop label glows warmly in the golden light.

Settings: aspectRatio: "portrait", nFrames: "10"

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2. Coffee Table Moment

Product: Byredo Gypsy Water Eau de Parfum

Low-angle shot of a coffee table in a cozy living room. Byredo Gypsy Water sits naturally next to a steaming mug of coffee and an open Kinfolk magazine. Shallow depth of field — the perfume bottle is in sharp focus, the background softly blurred. A hand casually enters frame to pick up the mug and take a sip before setting it back. The perfume stays in frame the whole time, like it just lives there. Warm, lived-in, natural light from a nearby window. Vertical video, lofi aesthetic. The minimalist bottle catches soft highlights.

Settings: aspectRatio: "portrait", nFrames: "10"

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3. Bag Dump

Product: Glossier You Perfume Solid

Overhead flat-lay shot of the contents of a canvas tote bag spilled onto a marble surface. Keys, iPhone, wallet, Ray-Ban sunglasses, lip balm, and Glossier You Perfume Solid are scattered naturally. The camera slowly pushes in toward the pink Glossier compact, centering it among the everyday essentials. A hand reaches in and picks it up. The vibe is "this goes everywhere with me." Clean marble surface, natural light, vertical video, satisfying overhead angle. The compact's pink hue pops against the marble.

Settings: aspectRatio: "portrait", nFrames: "10"

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4. Desk Drop

Product: Stanley Quencher Tumbler

Clean wooden desk surface with soft natural light from a nearby window. A hand enters the frame from above, placing the Stanley Quencher Tumbler in Sage down with a deliberate, satisfying thud. The large tumbler settles on the wooden surface, the handle resting naturally. The camera holds — hero still moment. The hand pulls away and the Stanley owns the frame, the desk is its stage. Vertical video, natural light, satisfying product-drop energy. The sage green finish catches a warm highlight from the window.

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Vanity Top-Down

Product: Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops

Overhead flat-lay shot of a white marble vanity. Drunk Elephant D-Bronzi Sunshine Drops is arranged among complementary items — a lit Le Labo candle, dried eucalyptus, gold hoop earrings, and a small ceramic dish. A hand enters frame and subtly adjusts the D-Bronzi bottle into the center of the composition. The hand exits, leaving a perfectly curated arrangement. Soft natural light, clean aesthetic, vertical video. Satisfying, organized, aspirational but real.

Settings: aspectRatio: "portrait", nFrames: "10"

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6. Window Sill

Product: Herbivore Botanicals Lapis Facial Oil

Herbivore Lapis Facial Oil sitting on a windowsill with rain streaking down the glass, a leafy street visible outside. The camera racks focus from the blue glass bottle to the rainy scene outside and back again. Soft, contemplative, still. Natural light filters through the window, casting gentle shadows. A droplet of condensation catches the light near the bottle. Vertical video, cinematic depth of field, peaceful ambient energy. The blue oil inside the bottle glows against the gray sky.

Settings: aspectRatio: "portrait", nFrames: "10"

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7. Hands Close-Up

Product: Le Labo Santal 33 Eau de Parfum

Extreme close-up of clean, well-lit hands picking up Le Labo Santal 33 from a dark wooden shelf. They turn the apothecary-style bottle over slowly, examining the hand-typed label. The hands unscrew the black cap with a satisfying twist. They hold the bottle still, label facing the camera, for a lingering beat. Soft natural light, shallow depth of field, macro lens energy. No face visible, just hands and the iconic bottle. Vertical video. The brown glass catches warm highlights.

Settings: aspectRatio: "portrait", nFrames: "10"

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8. Towel and Steam

Product: Nécessaire The Body Wash

A steamy bathroom after a hot shower. The mirror is slightly fogged. A hand wipes a clear streak across the mirror, revealing Nécessaire The Body Wash sitting on the shower ledge in the reflection. The camera shifts to the minimalist bottle on the ledge — small water droplets on the packaging from the steam. A towel-wrapped arm reaches for it. Warm, humid, intimate. Soft diffused light, vertical video, post-shower ritual energy. The clean, clinical bottle design contrasts with the organic steam.

Settings: aspectRatio: "portrait", nFrames: "10"

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9. Bedside Table

Product: Osea Malibu Atmosphere Protection Cream

Side-angle shot of a cozy nightstand. A warm lamp glows beside a phone, a glass of water, and Osea Atmosphere Protection Cream. A hand places the phone down face-first next to the cream. The lamp clicks off — the room goes dim. Soft moonlight catches the outline of the Osea jar on the nightstand. The vibe is end-of-day, winding down, peaceful. Vertical video, warm-to-cool lighting transition. The frosted glass jar glows softly in the residual light.

Settings: aspectRatio: "portrait", nFrames: "10"

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10. Lap Blanket Cozy

Product: Burt's Bees Beeswax Lip Balm

A soft cream knit blanket draped over a lap on a couch, warm evening lamp light. Burt's Bees Beeswax Lip Balm resting naturally on the blanket, the yellow tube bright against the cream knit. A hand gently picks it up, uncaps it, applies to lips. Sets it back down on the blanket — intimate, personal, part of the cozy evening. Vertical video, warm tones, comfort energy. The iconic yellow packaging looks like a tiny beacon of warmth.

Settings: aspectRatio: "portrait", nFrames: "10"

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11. Plant Shelf

Product: Kiehl's Calendula Herbal Extract Toner

A curated shelf filled with potted plants, trailing pothos vines, and a few minimal objects. Kiehl's Calendula Toner sits among the greenery, looking like it naturally belongs there. The camera slowly pushes in toward the clear bottle with golden liquid, framed by leaves and stems. A soft breeze gently moves the plants while the bottle stays perfectly still. Organic, earthy, natural aesthetic. Soft natural light, vertical video, botanical vibes. The golden calendula petals visible inside the bottle echo the greenery.

Settings: aspectRatio: "portrait", nFrames: "10"

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12. Linen and Texture

Product: Malin+Goetz Rum Hand + Body Wash

Malin+Goetz Rum Hand + Body Wash resting on rumpled white linen sheets. The camera slowly pans across the soft fabric texture, approaching the bottle. Close-up of the contrast between the soft, organic linen weave and the sleek, minimalist bottle. A hand gently runs across the linen near the bottle, emphasizing the tactile quality. Soft, diffused natural light, vertical video, sensory and calming. The clean typography on the bottle pairs with the raw linen texture.

Settings: aspectRatio: "portrait", nFrames: "10"

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13. Kitchen Counter

Product: Brightland Alive Extra Virgin Olive Oil

A bright kitchen counter during a morning routine. Coffee is brewing in a Chemex in the background, steam rising. Brightland Alive olive oil sits naturally on the counter among everyday items — a fruit bowl with lemons, a mug, a plate of avocado toast. Warm morning light fills the scene. A hand reaches for the coffee mug, but the Brightland bottle stays in frame — part of the daily ritual. The vibe is easy, routine, real. Vertical video, warm tones, domestic comfort. The colorful label and golden oil catch the light.

Settings: aspectRatio: "portrait", nFrames: "10"

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14. Golden Hour Portrait

Product: Sol de Janeiro Brazilian Bum Bum Cream

A person standing on a beach boardwalk during golden hour, warm backlight creating a dreamy glow around them. They raise Sol de Janeiro Bum Bum Cream into the light — the gold jar catches the golden rays beautifully. Close-up of the jar glowing in the warm light, a subtle lens flare adding to the cinematic feel. Pull back to show the person holding the jar against the sunset horizon over the ocean. Vertical video, warm golden tones, ethereal and aspirational. Summer energy radiates from every frame.

Settings: aspectRatio: "portrait", nFrames: "10"

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15. Rain Window

Product: Boy Smells Cedar Stack Candle

Rain streaking down a window, the outside world soft and blurred. The camera racks focus to Boy Smells Cedar Stack candle sitting on the windowsill nearby. Rain continues to pattern the glass, creating moving reflections on the candle's pink wax surface. A warm flame flickers, adding a cozy glow to the moody scene. Vertical video, cinematic depth of field, rainy day atmosphere. The contrast between the cold rain outside and the warm flame creates a perfect cozy tension.

Settings: aspectRatio: "portrait", nFrames: "10"

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16. Workout Cool-Down

Product: Liquid I.V. Hydration Multiplier

A gym bag sits open on a wooden bench. Inside: a Hydro Flask water bottle, towel, AirPods case, and Liquid I.V. Hydration Multiplier packets. A hand pulls a Liquid I.V. packet out and sets it on the bench. A person in workout clothes, slightly flushed with a post-exercise glow, reaches for the packet and tears it open. They hold it casually — it's part of their active routine. Natural gym light streaming through windows, vertical video, healthy lifestyle energy. The bright orange packet pops against the neutral gym tones.

Settings: aspectRatio: "portrait", nFrames: "10"

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17. Sunset Drive

Product: Phlur Missing Person Fragrance

Interior of a car during a golden hour drive. Warm light floods through the windshield, casting long shadows across the dashboard. Phlur Missing Person sits in the cupholder, the minimal bottle catching every warm ray. Shadows of passing trees flicker across the bottle as the car moves. A hand reaches for the fragrance at a stoplight, then pulls back as the light turns green. Cinematic, warm, in-motion. Vertical video, golden tones, road trip energy. The frosted bottle seems to glow from within.

Settings: aspectRatio: "portrait", nFrames: "10"

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18. Mirror Reflection

Product: Tom Ford Tobacco Vanille

A vintage bathroom mirror with an ornate gold frame reflecting a dimly lit room. Tom Ford Tobacco Vanille is visible in the reflection, sitting on a marble shelf beside the mirror. The camera plays with focus — shifting between the mirror's surface and the reflected scene. A person walks through the background of the reflection, softly blurred, wearing a robe. Focus settles on the dark amber bottle, sharp and centered in the mirror. Layered, artistic, vertical video, warm moody light. The gold cap and dark glass look luxurious in the reflection.

Settings: aspectRatio: "portrait", nFrames: "10"

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19. Picnic Spread

Product: Vacation Classic Whip SPF 30

Overhead shot of a picnic blanket spread on green grass. Fresh strawberries, a baguette, sparkling water, and Vacation Classic Whip sunscreen are arranged naturally on the blanket. The camera lowers to a side angle, placing the retro-styled sunscreen bottle in the foreground. A hand reaches for a strawberry while the sunscreen stays in focus. Dappled sunlight filters through tree leaves above, casting soft patterns across the scene. Outdoor, warm, carefree. Vertical video, natural light, summer energy. The nostalgic packaging fits the idyllic scene perfectly.

Settings: aspectRatio: "portrait", nFrames: "10"

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20. End-of-Day Unwind

Product: Diptyque Baies Candle

A bathroom vanity tray at night, lit by warm candlelight. Diptyque Baies candle sits alongside a small succulent and a folded linen towel. The candlelight flickers, casting dancing shadows and warm amber light across the iconic glass jar. Everything is still and quiet — the day is done. Intimate, warm, ritualistic. Vertical video, amber and shadow tones, nighttime wind-down energy. The hand-drawn label and deep red berries graphic on the glass are illuminated by the flame within.

Settings: aspectRatio: "portrait", nFrames: "10"

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Supporting file: reference.md

Lifestyle B-Roll UGC Formats — Shot List Reference

Quick-lookup shot lists for all 20 lifestyle b-roll UGC formats. For full prompt templates, see SKILL.md. For filled-in examples, see examples.md.

Defaults: aspectRatio: "portrait", nFrames: "10" unless noted.

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