B2C UGC Video Formats

15 lofi, TikTok-native video formats for general B2C products. Raw, authentic, easy to produce. No hard CTAs — these work for any consumer product and feel like real people sharing things they genuinely use.

How to Use These Formats

1. Identify the user's goal (product launch, social proof, comparison, lifestyle integration).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. These should feel like someone sharing a real find with their group chat.

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Formats

1. Just Got This

Vibe: Immediate reaction to receiving or buying something — raw excitement, no prep.

Structure:

• 0-3s: Holding or unwrapping [PRODUCT], barely contained excitement
• 3-6s: First look — turning it over, examining quality and details
• 6-8s: First use or try — genuine "oh wow" moment
• 8-10s: Looking at camera, nodding — this was a good purchase

Prompt Template:

A person just received [PRODUCT] from [BRAND]. They're holding it for the first time — excitement barely contained. They turn it over, examining the [DETAILS — e.g. build quality, design, packaging]. They use it for the first time — [FIRST USE ACTION]. Genuine impressed reaction. They look at the camera and nod — this was worth it. Unscripted, immediate, real. Living room or kitchen table, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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2. The Desk Companion

Vibe: Product sitting on your desk while you work — it's just always there, part of the setup.

Structure:

• 0-3s: Desk setup shot — keyboard, monitor, and [PRODUCT] sitting naturally in the scene
• 3-6s: Person working, hand casually reaches for [PRODUCT], uses it briefly
• 6-8s: Sets it back down, continues working — seamless, not a disruption
• 8-10s: Wide shot of the desk — [PRODUCT] belongs in this workspace

Prompt Template:

A clean desk setup — keyboard, monitor, and [PRODUCT] from [BRAND] sitting naturally in the scene. A person working, hand casually reaches for [PRODUCT], [BRIEF USE — e.g. takes a sip, checks a reading, adjusts a setting]. Sets it back down without looking, continues working — completely seamless. Wide shot of the desk — [PRODUCT] belongs in this workspace. Home office, natural light, vertical video, desk companion energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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3. The First Touch

Vibe: First time holding/touching the product — genuine tactile discovery, quality check.

Structure:

• 0-3s: [PRODUCT] in packaging or on a surface, hands approaching
• 3-6s: Picking it up for the first time, feeling the weight, the texture, the build
• 6-8s: Turning it over in hands, examining details — impressed nod
• 8-10s: Setting it down with care — first impression locked in, it's quality

Prompt Template:

First-touch discovery of [PRODUCT] from [BRAND]. [PRODUCT] sitting on a surface or in packaging. Hands approach and pick it up for the first time — feeling the weight, the texture, the build quality. Turning it over, examining [DETAILS — e.g. the finish, the hardware, the craftsmanship]. An impressed nod — the build quality is undeniable. Setting it down with care — first impression locked in. Natural light, vertical video, first-touch discovery energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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4. Hack I Found

Vibe: Unexpected way to use the product — "wait, try this."

Structure:

• 0-3s: Holding [PRODUCT], mischievous "I found something" expression
• 3-6s: Demonstrating the unexpected use or hack
• 6-8s: The hack working — satisfying result
• 8-10s: "You're welcome" energy, proud of the discovery

Prompt Template:

Product hack video. A person holding [PRODUCT] from [BRAND] with a "watch this" expression. They demonstrate [UNEXPECTED USE/HACK — e.g. a secondary function, a creative way to use it, a tip that isn't obvious]. The hack works beautifully — satisfying result. They look at the camera with proud, "you're welcome" energy. The product is more versatile than people think. Close-up demonstration, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Honest Pros and Cons

Vibe: Talking to camera, listing what you love and what's mid — full transparency.

Structure:

• 0-3s: "Okay here's my honest take on [PRODUCT]" — holding it up
• 3-6s: Pros — counting on fingers, genuine enthusiasm
• 6-8s: Cons — fair, minor, balanced
• 8-10s: Overall verdict — "pros way outweigh" authentic conclusion

Prompt Template:

Honest pros and cons review. A person holding [PRODUCT] from [BRAND], talking directly to camera. Pros: [PROS — e.g. "the quality is insane," "it does exactly what it says," "the design is clean"]. Cons: [CONS — e.g. "wish it came in black," "took a couple days to ship," "slightly bigger than I expected"]. The cons are real but minor — the pros clearly outweigh. Transparent, trustworthy, balanced. Casual setting, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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6. The One Detail

Vibe: Zeroing in on one specific design detail that makes the product special — the little thing.

Structure:

• 0-3s: [PRODUCT] in frame, camera at normal distance
• 3-6s: Camera pushes in close to one specific detail — a button, a hinge, a finish
• 6-8s: Finger points at or interacts with the detail — "this right here"
• 8-10s: Pull back to full product — but now you can't unsee that detail

Prompt Template:

Design-detail obsession video. [PRODUCT] from [BRAND] in frame at normal distance. Camera pushes in close to [SPECIFIC DETAIL — e.g. a clasp, a button, a hinge, a texture, a finish]. A finger points at or interacts with the detail — "this right here" energy. Pull back to the full product — but now the detail is all you notice. Natural light, vertical video, design-detail obsession energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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7. The Sound It Makes

Vibe: ASMR focus on satisfying product sounds — clicks, zips, pours, snaps.

Structure:

• 0-3s: Close-up of [PRODUCT], anticipation
• 3-6s: The satisfying sound — [CLICK, ZIP, SNAP, POUR, WHIR]
• 6-8s: Repeat from different angle — same satisfying sound
• 8-10s: Final interaction, the sound is the hook

Prompt Template:

ASMR product video focused on the sounds [PRODUCT] from [BRAND] makes. Close-up: [THE SOUND — e.g. the satisfying click of the lid, the zip of the case, the pour of the liquid, the snap of it locking in place]. The camera captures it from multiple angles — the sound is crisp, satisfying, oddly addictive. No talking, just the product's natural sounds. Extreme close-up, quiet room, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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8. Would I Rebuy

Vibe: Holding product after months of use — "here's my verdict after actually living with it."

Structure:

• 0-3s: Holding [PRODUCT] — it has signs of real use (wear, half-empty, etc.)
• 3-6s: Reflecting on months of use — what held up, what they love
• 6-8s: The verdict moment — "would I buy this again?"
• 8-10s: Confident yes (or honest qualification) — genuine conclusion

Prompt Template:

Long-term review. A person holding [PRODUCT] from [BRAND] that's clearly been used — [SIGNS OF USE, e.g. some wear, half-empty, well-loved]. They talk about life with the product over [TIME PERIOD]. "Would I rebuy?" The verdict: [VERDICT — e.g. "absolutely, already have a backup," "yes, but I'd get the larger size next time"]. Genuine, informed by actual use, not first impressions. The trust comes from time with the product. Natural setting, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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9. The Friend Text

Vibe: Talking to camera about texting a friend to recommend this — word-of-mouth moment.

Structure:

• 0-3s: Face to camera, holding [PRODUCT] and phone — "I literally just texted my friend about this"
• 3-6s: Holding product up, explaining what makes it worth recommending
• 6-8s: Gesturing at phone — "she's already ordering one"
• 8-10s: Satisfied expression, holding product — the genuine recommendation

Prompt Template:

Word-of-mouth recommendation video. A person face to camera, holding [PRODUCT] from [BRAND] in one hand and phone in the other — "I literally just texted my friend about this." Holding [PRODUCT] up, explaining what makes it worth recommending — [KEY SELLING POINTS]. Gesturing at phone — "she's already ordering one." Satisfied expression, holding [PRODUCT] — the genuine word-of-mouth moment. [SETTING], natural light, vertical video, recommendation energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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10. Car Review

Vibe: Reviewing the product in your car — popular TikTok setting, casual drive-thru energy.

Structure:

• 0-3s: Sitting in parked car, holding [PRODUCT], car lighting
• 3-6s: Talking through the product — showing it, demonstrating features
• 6-8s: Using it in the car context — it works anywhere
• 8-10s: Casual verdict, tossing it on the passenger seat — approved

Prompt Template:

Car review. A person sitting in their parked car, holding [PRODUCT] from [BRAND]. The car provides natural framing — window light, dashboard visible. They show the product, talk through [KEY FEATURES/IMPRESSIONS]. They use or demonstrate it — [CAR DEMO]. They casually toss it on the passenger seat — it's coming with them. The car setting adds intimacy and authenticity — classic TikTok review energy. Car interior, natural daylight through windows, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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11. The Thing That Fixed

Vibe: "I had this problem, this product fixed it" — simple storytime, genuine.

Structure:

• 0-3s: Describing the problem — relatable frustration, talking to camera
• 3-6s: "Then I found this" — introducing [PRODUCT]
• 6-8s: Showing how it solved the problem — demo or explanation
• 8-10s: Life after the fix — relief, satisfaction, problem gone

Prompt Template:

Problem-solution storytime. A person talking to camera about [PROBLEM — e.g. a daily frustration, something that was broken, an unmet need]. Relatable, genuine frustration. "Then I found [PRODUCT] from [BRAND]." They show how it solved the problem — [SOLUTION DEMO]. The relief is visible. Life is better now, the problem is handled. Simple, effective storytelling. Casual setting, selfie angle, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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12. The Restock Click

Vibe: The moment you rebuy without hesitation — loyalty confirmed, no research needed.

Structure:

• 0-3s: Person holding nearly-empty/well-used [PRODUCT]
• 3-6s: Glancing at it, immediate decision — "yep, reordering"
• 6-8s: Casually tapping on phone to reorder, no browsing, no comparing
• 8-10s: Setting old product down, satisfied nod — loyalty is automatic

Prompt Template:

Rebuy-without-thinking video. A person holding their well-used [PRODUCT] from [BRAND] — [SIGNS OF USE — e.g. nearly empty, well-worn, clearly loved]. Glancing at it with an immediate decision — "yep, getting another." Casually tapping their phone to reorder, no browsing alternatives, no comparing — they know what they want. Setting it down with a satisfied nod — the loyalty is automatic. [SETTING], natural light, vertical video, rebuy-without-thinking energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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13. Gift Guide Energy

Vibe: "If you don't know what to get someone, this" — effortless recommendation.

Structure:

• 0-3s: "If you need a gift for [PERSON TYPE]…" — face to camera
• 3-6s: Holding up [PRODUCT], showing it off — it's a crowd-pleaser
• 6-8s: Quick demo of why it works as a gift — universal appeal
• 8-10s: "Trust me, they'll love it" — confident recommendation

Prompt Template:

Gift guide content. A person talking to camera — "if you need a gift for [PERSON TYPE — e.g. your partner, a friend who has everything, your mom], get them this." They hold up [PRODUCT] from [BRAND], showing it off. Quick demo of why it's a great gift — [GIFT APPEAL, e.g. "it's useful but also looks premium," "everyone who sees it asks about it," "it's the kind of thing you wouldn't buy yourself"]. Confident recommendation energy. Casual setting, holiday or everyday vibe, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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14. The Nightstand Essential

Vibe: Product on the nightstand — the last thing you see at night or first thing in the morning.

Structure:

• 0-3s: Nightstand scene — lamp, book, phone, and [PRODUCT]
• 3-6s: Hand reaches for [PRODUCT], uses it briefly
• 6-8s: Sets it back on the nightstand, it stays within arm's reach
• 8-10s: Settling into bed or getting up — [PRODUCT] is bookending the day

Prompt Template:

Nightstand essential video. A nightstand scene — lamp, book, phone, and [PRODUCT] from [BRAND]. A hand reaches for [PRODUCT], [BRIEF USE — e.g. picks it up, opens it, checks it, uses it]. A moment of use, comfortable and settled. Sets it back on the nightstand within arm's reach. Settling into bed or getting up — [PRODUCT] is bookending the day. Bedroom, warm lamp light, vertical video, nightstand essential energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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15. The Aesthetic

Vibe: Product styled beautifully in its environment — no talking, vibes only.

Structure:

• 0-3s: [PRODUCT] in a beautifully styled setting — morning light, clean surface
• 3-6s: Slow pan or close-up, capturing texture, color, design details
• 6-8s: A hand enters frame, interacts gently — picks it up or adjusts it
• 8-10s: Final hero shot, product looking its best, pure visual vibes

Prompt Template:

Pure aesthetic product video. [PRODUCT] from [BRAND] styled in a beautiful setting — [ENVIRONMENT, e.g. marble countertop with morning light, minimal desk with a plant, cozy bedside table]. Slow pan capturing the details — [DESIGN DETAILS, e.g. texture, color, form factor]. A hand gently enters frame and interacts with the product — picking it up, turning it slightly. Final hero shot. No talking, no text, just vibes. The product speaks for itself visually. Soft, warm lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

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Supporting file: examples.md

B2C UGC Formats — Filled Examples

Completed prompt examples for each B2C format. Replace brand/product details with your own.

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1. Just Got This

Product: Stanley Quencher H2.0 Tumbler

A person just received the Stanley Quencher in Cream. They're holding it for the first time — excitement barely contained. They turn it over, examining the build quality, the handle, the straw mechanism. They fill it with ice and water — first sip through the straw. Genuine impressed reaction — "this thing keeps ice for 12 hours, it's not just hype." They look at the camera and nod — this was worth it. Unscripted, immediate, real. Kitchen table, natural light, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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2. The Desk Companion

Product: Yeti Rambler 20oz Tumbler

A clean desk setup — mechanical keyboard, monitor, a small plant, and the Yeti Rambler 20oz Tumbler in Charcoal sitting naturally to the right. A person working, hand casually reaches for the Yeti, takes a sip through the straw lid. Sets it back down without looking, continues typing — completely seamless. Wide shot of the desk — the Rambler belongs in this workspace. Home office, natural light, vertical video, desk companion energy. It's been sitting there all day and it's still ice cold.

Settings: aspectRatio: "portrait", nFrames: "10"

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3. The First Touch

Product: Apple AirPods Max

Apple AirPods Max sitting on a desk in their case. Hands approach and pick them up for the first time — feeling the weight of the aluminum cups, the mesh headband tension. Turning them over, examining the Digital Crown, the anodized finish. An impressed nod — the build quality is undeniable. Setting them down with care on the desk — first impression locked in. Desk, natural light, vertical video, first-touch discovery energy. The premium weight says everything.

Settings: aspectRatio: "portrait", nFrames: "10"

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4. Hack I Found

Product: Command Strips

Product hack video. A person holding Command Strips with a "watch this" expression. They demonstrate using them to mount a power strip under their desk — cord management hack that cleans up the entire workspace. The hack works beautifully — all cables hidden, desk looks clean and minimal. They look at the camera with proud, "you're welcome" energy. The product is more versatile than people think. Close-up demonstration showing the before/after desk setup, natural light, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Honest Pros and Cons

Product: Kindle Paperwhite

Honest pros and cons review. A person holding the Kindle Paperwhite, talking directly to camera. Pros: "the screen is incredible in direct sunlight," "it's waterproof so I read in the bath," "battery lasts weeks not hours," "my eyes don't get tired like with a phone." Cons: "wish the page turns were a tiny bit faster," "the cover is sold separately for $40." The cons are real but minor — the pros clearly outweigh. Transparent, trustworthy, balanced. Couch, natural light, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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6. The One Detail

Product: Bellroy Classic Backpack

The Bellroy Classic Backpack sitting on a bench. Camera pushes in close to the magnetic clasp closure — the satisfying snap mechanism. A finger presses the clasp open and closed, demonstrating the smooth magnetic connection. "This right here" energy. Pull back to the full backpack — but now the clever clasp is all you notice. Natural light, vertical video, design-detail obsession energy. The small things separate good products from great ones.

Settings: aspectRatio: "portrait", nFrames: "10"

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7. The Sound It Makes

Product: Mechanical Keyboard (HHKB)

ASMR product video focused on the sounds an HHKB Topre keyboard makes. Close-up: the satisfying thock of individual key presses — deep, cushioned, addictive. The camera captures it from multiple angles — a slow typing sequence showing the sound profile, then rapid typing showing the consistent thock across the board. No talking, just the keyboard's natural sounds. Extreme close-up of the keycaps, quiet room, vertical video. The thock is crisp, satisfying, oddly calming.

Settings: aspectRatio: "portrait", nFrames: "10"

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8. Would I Rebuy

Product: Allbirds Wool Runners

Long-term review. A person holding Allbirds Wool Runners that have clearly been worn — the sole shows wear patterns, the wool has softened. They talk about 8 months of daily wear — "the insole is still supportive," "they've been through the wash four times and still look decent," "the wool breathes better than any sneaker I've owned." "Would I rebuy? Absolutely, already eyeing the new colorway." Genuine, informed by actual use, not first impressions. Natural setting, selfie angle, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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9. The Friend Text

Product: Dyson Airwrap

A person face to camera, holding the Dyson Airwrap in one hand and phone in the other — "I literally just texted my best friend about this." Holding the Airwrap up, explaining what makes it worth every penny — the attachments, the results, the time saved. Gesturing at their phone — "she's already ordering one." Satisfied expression, holding the Airwrap — the genuine word-of-mouth moment. Bathroom, natural light, vertical video, recommendation energy. When you find something good, you share it.

Settings: aspectRatio: "portrait", nFrames: "10"

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10. Car Review

Product: Anker USB-C Car Charger

Car review. A person sitting in their parked car, holding the Anker 67W USB-C car charger. The car provides natural framing — window light, dashboard visible. They show the dual-port design, talk through the fast charging — "my phone went from 20 to 80 in the time I drove to the grocery store." They plug in their phone, showing the fast-charge indicator appear. They casually toss it back in the center console — it's coming with them everywhere. Car interior, natural daylight through windows, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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11. The Thing That Fixed

Product: Hatch Restore Sunrise Alarm

Problem-solution storytime. A person talking to camera about hating waking up to a loud phone alarm in total darkness — hitting snooze five times, feeling groggy all morning. "Then I found the Hatch Restore." They show how it simulates a sunrise 30 minutes before the alarm — warm light gradually filling the room. The relief is visible — "I wake up before the sound even starts now." Life is better, the problem is handled. Bedroom, showing the lamp on the nightstand, natural light, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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12. The Restock Click

Product: Patagonia Better Sweater

A person holding their well-worn Patagonia Better Sweater — clearly loved, softened from years of wear. Glancing at it with an immediate decision — "yep, getting another." Casually tapping their phone to reorder, no browsing alternatives, no comparing — they know what they want. Setting the sweater down with a satisfied nod — the loyalty is automatic. Bedroom, natural light, vertical video, rebuy-without-thinking energy. When it's this good, research is unnecessary.

Settings: aspectRatio: "portrait", nFrames: "10"

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13. Gift Guide Energy

Product: Ember Mug

Gift guide content. A person talking to camera — "if you need a gift for the person who always complains their coffee gets cold, get them this." They hold up the Ember Mug, showing the clean white ceramic and the charging coaster. Quick demo — pouring coffee in, setting the temperature to 135°F from their phone. "It keeps it at that exact temp for over an hour." Confident recommendation energy. Kitchen, cozy morning vibe, vertical video. They sip from it 45 minutes later and react to it still being perfect temp.

Settings: aspectRatio: "portrait", nFrames: "10"

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14. The Nightstand Essential

Product: Kindle Paperwhite

A nightstand scene — warm lamp, a half-read book, phone on charger, and the Kindle Paperwhite. A hand reaches for the Kindle, picks it up, opens the cover — the screen illuminates. A moment of reading, comfortable and settled. Sets it back on the nightstand within arm's reach. Settling back into the pillows — the Kindle is the last thing before sleep. Bedroom, warm lamp light, vertical video, nightstand essential energy. The e-reader has permanently replaced the phone for bedtime.

Settings: aspectRatio: "portrait", nFrames: "10"

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15. The Aesthetic

Product: Vitruvi Stone Diffuser

Pure aesthetic product video. The Vitruvi Stone Diffuser in white ceramic styled on a minimal nightstand — next to a small succulent, a linen candle, and a stack of books. Soft morning light coming through sheer curtains. Slow pan capturing the matte porcelain texture, the subtle mist rising from the top. A hand gently enters frame and adjusts the diffuser slightly, touching the smooth stone surface. Final hero shot — the mist catching the morning light. No talking, no text, just vibes. Soft, warm lighting, vertical video.

Settings: aspectRatio: "portrait", nFrames: "10"

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Supporting file: reference.md

B2C UGC Formats — Shot List Reference

Shot-by-shot breakdowns for all 15 B2C UGC formats with example products filled in. For prompt templates with [BRACKETED] placeholders, see SKILL.md. For full completed prompts, see examples.md.

Defaults: aspectRatio: "portrait", nFrames: "10" unless noted.

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1. Just Got This

Vibe: Immediate reaction to receiving or buying something — raw excitement, no prep.

Example Product: Stanley Quencher H2.0 Tumbler

• 0-3s: Holding the Stanley Quencher in Cream fresh out of the box, barely contained excitement, turning it over in hands
• 3-6s: Examining the build — running a finger along the handle, testing the straw mechanism (push-click), checking the rubber base grip
• 6-8s: Fill it with ice and water right there on the kitchen counter — first sip through the straw, eyebrows raise — "the flow rate is actually perfect"
• 8-10s: Looking at camera, definitive nod — "okay I get the hype now"; sets it down next to their old water bottle, which suddenly looks inadequate

Settings: aspectRatio: "portrait", nFrames: "10"

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2. The Desk Companion

Vibe: Product sitting on your desk while you work — it's just always there, part of the setup.

Example Product: Yeti Rambler 20oz Tumbler

• 0-3s: Clean desk setup — mechanical keyboard, monitor, a small plant, and the Yeti Rambler 20oz Tumbler in Charcoal sitting naturally to the right of the keyboard
• 3-6s: Person working, typing away, hand casually reaches for the Yeti without breaking focus, takes a sip through the straw lid — no pause in workflow
• 6-8s: Sets it back down without looking, continues typing — completely seamless, the Rambler is muscle memory at this point
• 8-10s: Wide shot of the full desk — the Rambler belongs in this workspace just as much as the keyboard does; it's been sitting there all day and it's still ice cold

Settings: aspectRatio: "portrait", nFrames: "10"

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3. The First Touch

Vibe: First time holding/touching the product — genuine tactile discovery, quality check.

Example Product: Apple AirPods Max

• 0-3s: Apple AirPods Max sitting on a desk in their Smart Case, hands approaching from below frame — the anticipation of first contact
• 3-6s: Picking them up for the first time — feeling the weight of the aluminum ear cups, running a thumb across the mesh headband, testing the tension of the adjustment mechanism
• 6-8s: Turning them over in hands, examining the Digital Crown, the anodized finish, the way light catches the metal — an impressed nod, the build quality is unmistakable
• 8-10s: Setting them down with care on the desk — first impression locked in; the premium weight told the whole story before a single note played

Settings: aspectRatio: "portrait", nFrames: "10"

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4. Hack I Found

Vibe: Unexpected way to use the product — "wait, try this."

Example Product: Command Strips

• 0-3s: Holding a pack of Command Strips with a mischievous "I figured something out" expression, standing at their messy desk
• 3-6s: Demonstrating the hack — peeling a strip, sticking a power strip to the underside of the desk, pressing firmly; then routing all the dangling cables up and securing them along the desk leg
• 6-8s: Camera shows the result: the desk went from a cable nightmare to completely clean — no visible wires, everything hidden underneath
• 8-10s: Sits down at the now-clean desk, puts feet up, arms behind head — "you're welcome" energy; a $7 hack that changed the whole workspace

Settings: aspectRatio: "portrait", nFrames: "10"

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5. Honest Pros and Cons

Vibe: Talking to camera, listing what you love and what's mid — full transparency.

Example Product: Kindle Paperwhite

• 0-3s: Holding the Kindle Paperwhite, talking to camera — "okay here's my actual honest take after six months"
• 3-6s: Pros — counting on fingers: "the screen is incredible in direct sunlight," "it's waterproof, I read in the bath," "battery lasts weeks not hours," "my eyes don't burn at midnight like with my phone"
• 6-8s: Cons — "page turns are a tiny bit laggy," "the cover is $40 extra which feels steep," "you can't easily share highlights with non-Kindle friends"
• 8-10s: Verdict — holding it up — "the pros demolish the cons, I haven't touched a physical book in months and my screen time is down 40 minutes a day"

Settings: aspectRatio: "portrait", nFrames: "10"

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6. The One Detail

Vibe: Zeroing in on one specific design detail that makes the product special — the little thing.

Example Product: Bellroy Classic Backpack

• 0-3s: The Bellroy Classic Backpack sitting on a bench, full bag visible at normal distance — clean design, muted color, understated
• 3-6s: Camera pushes in close to the magnetic clasp closure — the satisfying snap mechanism, the way the magnets guide it into place with precision
• 6-8s: A finger presses the clasp open and closed, demonstrating the smooth magnetic connection — open, snap, open, snap — "this right here" energy; the engineering is felt
• 8-10s: Pull back to the full backpack — but now the clever clasp is all you notice; the small things separate good products from great ones

Settings: aspectRatio: "portrait", nFrames: "10"

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7. The Sound It Makes

Vibe: ASMR focus on satisfying product sounds — clicks, zips, pours, snaps.

Example Product: HHKB Mechanical Keyboard

• 0-3s: Close-up of the HHKB sitting on a wood desk, fingers hovering over the Topre switches — anticipation
• 3-6s: First keypress — a deep, cushioned "thock" — then a slow deliberate typing sequence, each key producing that distinctive hollow sound
• 6-8s: Same keys from a different angle — side profile showing the key travel; rapid typing now, the thocks blending into a rhythmic cascade
• 8-10s: Final slow single press on the spacebar — the deepest thock — fingers rest on the keys; the sound is the entire story

Settings: aspectRatio: "portrait", nFrames: "10"

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8. Would I Rebuy

Vibe: Holding product after months of use — "here's my verdict after actually living with it."

Example Product: Allbirds Wool Runners

• 0-3s: Holding up the Allbirds Wool Runners — visible wear on the sole from daily use, the wool slightly more relaxed than new, some minor scuffs on the toe
• 3-6s: Reflecting on eight months — "the insole is still supportive, I've machine-washed these four times and they still look decent, the wool breathes better than any sneaker I've had"
• 6-8s: The verdict moment — "would I buy these again?" — holds them up, pauses for effect
• 8-10s: "Absolutely. I'm already looking at the new colorway for my second pair." — sets them down, confident; the long-term trust is built

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9. The Friend Text

Vibe: Talking to camera about texting a friend to recommend this — word-of-mouth moment.

Example Product: Dyson Airwrap

• 0-3s: Face to camera, holding the Dyson Airwrap in one hand and phone in the other — "I literally just texted my best friend about this"; the excitement is fresh and unscripted
• 3-6s: Holding the Airwrap up, explaining what makes it worth every penny — the attachments that actually work, the salon results at home, the time saved every morning
• 6-8s: Gesturing at their phone screen — "she's already ordering one"; the recommendation landed instantly because the enthusiasm was real
• 8-10s: Satisfied expression, holding the Airwrap — the genuine word-of-mouth moment; when you find something this good, you share it before anyone even asks

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10. Car Review

Vibe: Reviewing the product in your car — popular TikTok setting, casual drive-thru energy.

Example Product: Anker USB-C Car Charger

• 0-3s: Sitting in the driver's seat, parked, holding the tiny Anker 67W car charger — afternoon light through the windshield, dashboard visible
• 3-6s: Plugging it into the cigarette lighter, showing the two USB-C ports — "this thing is the size of my thumb but it's 67 watts"
• 6-8s: Plugging in their phone — the fast-charge lightning bolt appears on screen immediately; "it went from 20 to 80 in the time it took me to drive to the grocery store and back"
• 8-10s: Tossing it into the center console with a casual nod — it lives here permanently now; the car charger review is a TikTok classic for a reason

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11. The Thing That Fixed

Vibe: "I had this problem, this product fixed it" — simple storytime, genuine.

Example Product: Hatch Restore Sunrise Alarm

• 0-3s: Face to camera, relatable frustration — "I used to wake up to a blaring phone alarm in total darkness and hit snooze five times every morning, I felt groggy until noon"
• 3-6s: "Then I found this" — holding up the Hatch Restore, the soft white dome shape, the warm glow already visible
• 6-8s: Showing how it works — the lamp on the nightstand simulating a sunrise 30 minutes before the alarm; warm orange light gradually filling a dark bedroom
• 8-10s: "I wake up before the sound even starts now. The light just… wakes me up naturally." Sitting up in bed, looking alert, morning light filling the room — the problem is solved

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12. The Restock Click

Vibe: The moment you rebuy without hesitation — loyalty confirmed, no research needed.

Example Product: Patagonia Better Sweater

• 0-3s: Person holding their well-worn Patagonia Better Sweater — clearly loved, the fleece softened from years of wear, the kind of garment that's been everywhere
• 3-6s: Glancing at it with an immediate decision — "yep, getting another one"; no deliberation, no weighing alternatives, the verdict was instant
• 6-8s: Casually tapping their phone to reorder — no browsing competitors, no reading reviews, no comparing prices; they know exactly what they want and where to get it
• 8-10s: Setting the sweater down with a satisfied nod — the loyalty is automatic; when it's this good, research is unnecessary

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13. Gift Guide Energy

Vibe: "If you don't know what to get someone, this" — effortless recommendation.

Example Product: Ember Mug

• 0-3s: Talking to camera — "if you need a gift for the person who always complains their coffee gets cold — and we all know that person — get them this"
• 3-6s: Holding up the Ember Mug — clean white ceramic, the charging coaster visible on the desk behind; pouring fresh coffee into it
• 6-8s: Opening the Ember app on phone, setting temperature to 135°F, the mug's LED ring glowing briefly to confirm — "it keeps it at that exact temp for over an hour on the coaster"
• 8-10s: Taking a sip from the mug 45 minutes later — reacting to it still being perfect drinking temperature — "trust me, they'll use this every single day"

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14. The Nightstand Essential

Vibe: Product on the nightstand — the last thing you see at night or first thing in the morning.

Example Product: Kindle Paperwhite

• 0-3s: Nightstand scene — warm lamp casting a soft glow, a half-read book, phone on its charger, and the Kindle Paperwhite sitting naturally among the essentials
• 3-6s: A hand reaches for the Kindle, picks it up, opens the cover — the screen illuminates with a soft backlight, the page right where it was left off
• 6-8s: A moment of reading, comfortable and settled — then sets it back on the nightstand within arm's reach, the cover closing with a gentle magnetic snap
• 8-10s: Settling back into the pillows — the Kindle is the last thing before sleep; the e-reader has permanently replaced the phone for bedtime

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15. The Aesthetic

Vibe: Product styled beautifully in its environment — no talking, vibes only.

Example Product: Vitruvi Stone Diffuser

• 0-3s: The Vitruvi Stone Diffuser in white porcelain centered on a minimal nightstand — morning light through sheer linen curtains, a small succulent beside it, a stack of books with neutral spines
• 3-6s: Slow pan across the surface — the matte porcelain texture, the subtle curvature of the stone shape, the soft mist beginning to rise from the top opening
• 6-8s: A hand gently enters the frame from the right, touches the smooth surface, adjusts the diffuser slightly to catch more light
• 8-10s: Final hero shot — the mist rising and catching a shaft of morning sunlight, creating a soft haze; the product is art, the setting is intentional, no words needed

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