# UGC B2C Human Guide ## What This Is For 15 lofi, TikTok-native video formats for general B2C products. It gives the agent a clearer input/output frame for UGC B2C: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the UGC B2C agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for UGC B2C. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the UGC B2C guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - Identify the user's goal (product launch, social proof, comparison, lifestyle integration). - Select the format below that best matches. - Use the **Prompt Template** to compose the `prompt` field for `POST /videos/generate`. Replace `[BRACKETED]` placeholders with details from the user. - Default to `aspectRatio: "portrait"` (9:16) and `nFrames: "10"` unless the format specifies otherwise. - Keep the tone casual, genuine, unscripted. These should feel like someone sharing a real find with their group chat. - 0-3s: Holding or unwrapping [PRODUCT], barely contained excitement - 3-6s: First look — turning it over, examining quality and details - 6-8s: First use or try — genuine "oh wow" moment - 8-10s: Looking at camera, nodding — this was a good purchase - 0-3s: Desk setup shot — keyboard, monitor, and [PRODUCT] sitting naturally in the scene - 3-6s: Person working, hand casually reaches for [PRODUCT], uses it briefly - 6-8s: Sets it back down, continues working — seamless, not a disruption ## Decision Points And Nuance The original skill emphasizes: How to Use These Formats, Formats, Just Got This, The Desk Companion, The First Touch, Hack I Found, Honest Pros and Cons, The One Detail, The Sound It Makes, Would I Rebuy. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - **Vibe**: "If you don't know what to get someone, this" — effortless recommendation. - 3-6s: Pros — counting on fingers: "the screen is incredible in direct sunlight," "it's waterproof, I read in the bath," "battery lasts weeks not hours," "my eyes don't burn at midnight like with my phone" ## Copy-And-Paste Prompt ```text Use the UGC B2C human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the tfcbot/rawugc-skills skill entry for `ugc-b2c`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # B2C UGC Video Formats 15 lofi, TikTok-native video formats for general B2C products. Raw, authentic, easy to produce. No hard CTAs — these work for any consumer product and feel like real people sharing things they genuinely use. ## How to Use These Formats 1. Identify the user's goal (product launch, social proof, comparison, lifestyle integration). 2. Select the format below that best matches. 3. Use the **Prompt Template** to compose the `prompt` field for `POST /videos/generate`. Replace `[BRACKETED]` placeholders with details from the user. 4. Default to `aspectRatio: "portrait"` (9:16) and `nFrames: "10"` unless the format specifies otherwise. 5. Keep the tone casual, genuine, unscripted. These should feel like someone sharing a real find with their group chat. --- ## Formats ### 1. Just Got This **Vibe**: Immediate reaction to receiving or buying something — raw excitement, no prep. **Structure**: - 0-3s: Holding or unwrapping [PRODUCT], barely contained excitement - 3-6s: First look — turning it over, examining quality and details - 6-8s: First use or try — genuine "oh wow" moment - 8-10s: Looking at camera, nodding — this was a good purchase **Prompt Template**: > A person just received [PRODUCT] from [BRAND]. They're holding it for the first time — excitement barely contained. They turn it over, examining the [DETAILS — e.g. build quality, design, packaging]. They use it for the first time — [FIRST USE ACTION]. Genuine impressed reaction. They look at the camera and nod — this was worth it. Unscripted, immediate, real. Living room or kitchen table, natural light, vertical video. [ADDITIONAL DETAILS]. **Settings**: `aspectRatio: "portrait"`, `nFrames: "10"` --- ### 2. The Desk Companion **Vibe**: Product sitting on your desk while you work — it's just always there, part of the setup. **Structure**: - 0-3s: Desk setup shot — keyboard, monitor, and [PRODUCT] sitting naturally in the scene - 3-6s: Person working, hand casually reaches for [PRODUCT], uses it briefly - 6-8s: Sets it back down, continues working — seamless, not a disruption - 8-10s: Wide shot of the desk — [PRODUCT] belongs in this workspace **Prompt Template**: > A clean desk setup — keyboard, monitor, and [PRODUCT] from [BRAND] sitting naturally in the scene. A person working, hand casually reaches for [PRODUCT], [BRIEF USE — e.g. takes a sip, checks a reading, adjusts a setting]. Sets it back down without looking, continues working — completely seamless. Wide shot of the desk — [PRODUCT] belongs in this workspace. Home office, natural light, vertical video, desk companion energy. [ADDITIONAL DETAILS]. **Settings**: `aspectRatio: "portrait"`, `nFrames: "10"` --- ### 3. The First Touch **Vibe**: First time holding/touching the product — genuine tactile discovery, quality check. **Structure**: - 0-3s: [PRODUCT] in packaging or on a surface, hands approaching - 3-6s: Picking it up for the first time, feeling the weight, the texture, the build - 6-8s: Turning it over in hands, examining details — impressed nod - 8-10s: Setting it down with care — first impression locked in, it's quality **Prompt Template**: > First-touch discovery of [PRODUCT] from [BRAND]. [PRODUCT] sitting on a surface or in packaging. Hands approach and pick it up for the first time — feeling the weight, the texture, the build quality. Turning it over, examining [DETAILS — e.g. the finish, the hardware, the craftsmanship]. An impressed nod — the build quality is undeniable. Setting it down with care — first impression locked in. Natural light, vertical video, first-touch discovery energy. [ADDITIONAL DETAILS]. **Settings**: `aspectRatio: "portrait"`, `nFrames: "10"` --- ### 4. Hack I Found **Vibe**: Unexpected way to use the product — "wait, try this." **Structure**: - 0-3s: Holding [PRODUCT], mischievous "I found something" expression - 3-6s: Demonstrating the unexpected use or hack - 6-8s: The hack working — satisfying result - 8-10s: "You're welcome" energy, proud of the discovery **Prompt Template**: > Product hack video. A person holding [PRODUCT] from [BRAND] with a "watch this" expression. They demonstrate [UNEXPECTED USE/HACK — e.g. a secondary function, a creative way to use it, a tip that isn't obvious]. The hack works beautifully — satisfying result. They look at the camera with proud, "you're welcome" energy. The product is more versatile than people think. Close-up demonstration, natural light, vertical video. [ADDITIONAL DETAILS].