LinkedIn Campaign Complete Guide

For message templates, see references/templates.md.

High-Converting LinkedIn Targets

Tier 1 (Highest Priority)

• LinkedIn Webinar/Event attendees
• Post engagers (filter to ICP via Clay)
• Company page followers
• Profile viewers

Tier 2 (Good Priority)

• Recently created group members
• Newsletter subscribers
• Content commenters

Critical Filter: "Posted within last 30 days" = Active user

LinkedIn Copywriting Rules

1. Never over one paragraph long
2. 3-4 sentences maximum
3. Focus on creating conversation, not selling
4. Use eye-catching auto-embedding resources (Loom, posts, webinars)

LinkedIn Campaign Sequence (Human-Like)

Step 1: View profile (Day 1)
         ↓
Step 2: Like a recent post (Day 1-2)
         ↓
Step 3: Send connection request (Day 2-3)
         ↓
[Wait for acceptance]
         ↓
Step 4: Send first message (4-24 hours after acceptance)
         ↓
Step 5: Follow-up if no response (Day 5-7)

Scheduling Best Practices

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Combines with

Example prompts

Create a LinkedIn sequence for post engagers who match my ICP.

Write connection request notes for VP Sales at SaaS companies.

How do I coordinate LinkedIn messages with my email sequence?

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Supporting file: references/templates.md

LinkedIn Message Templates

Profile Viewer Follow-Up

Hey {{first_name}}, noticed you checked out my profile.

What caught your attention?

Reply rate: 28-35% (vs 8-12% cold)

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Connection Acceptance Message

Thanks for connecting, {{first_name}}.

Quick q — what's your biggest challenge with {{relevant_topic}} right now?

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Post Engager Follow-Up

Hey {{first_name}}, saw you liked my post about {{topic}}.

Is {{pain_point}} something you're dealing with at {{company}}?

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Warm Intro Request

Hey {{first_name}}, noticed we both know {{mutual_connection}}.

I've been working with {{similar_company}} on {{topic}}.

Would you be open to a quick chat?

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Event Attendee Follow-Up

Hey {{first_name}}, saw you attended {{event_name}}.

What was your biggest takeaway?

I've been thinking about {{related_topic}} — curious if that resonated.

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Content Comment Follow-Up

Hey {{first_name}}, your comment on {{post_topic}} was interesting.

Especially the point about {{specific_insight}}.

Is that something you're actively working on at {{company}}?

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Newsletter Subscriber Outreach

Hey {{first_name}}, noticed you subscribed to my newsletter.

Curious what drew you in?

Most subscribers I talk to are dealing with {{common_problem}}.

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Group Member Outreach

Hey {{first_name}}, saw we're both in {{group_name}}.

The discussion on {{topic}} was interesting.

Is that something you're focused on at {{company}}?

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Connection Request Notes

With Note (Higher acceptance, limited characters)

Hey {{first_name}} — saw your work on {{topic}}. Would love to connect.

Without Note (Higher volume, slightly lower acceptance)

• Use for Tier 2 targets
• Compensate with strong first message

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Follow-Up Templates

After No Response (Day 5-7)

Hey {{first_name}}, following up on my note.

No worries if {{topic}} isn't a priority right now.

But if it is — happy to share what's working for {{similar_company}}.

Second Follow-Up (Day 10-14)

{{first_name}}, last ping on this.

Totally understand if timing's off.

Let me know if worth reconnecting in a few months.

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Template Selection Guide