Marketing Skills

LinkedIn post formatter

Quick answer

01What is it?
Transform raw content, ideas, or technical material into polished, engagement-optimized LinkedIn posts using Unicode typography and proven structural patterns. It brings GitHub's specific operating context into social content, so the agent is guided by a sharper source than a generic prompt.
02Inputs
Context for social content: your goals, audience, constraints, and any source material the skill asks for.
03Output
A ready-to-use result for social content: the analysis, copy, or recommendations the agent produces.

Add this skill

Install-only

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with โ€” not every skill in the repository. Read the tutorial.

Terminal
$ npx skills add github/awesome-copilot --skill linkedin-post-formatter

Skill instructions

The instruction file for this skill. The skill also includes other files you need to install to use it.

SKILL.md

LinkedIn Post Formatter

Transform raw content, ideas, or technical material into polished, engagement-optimized LinkedIn posts using Unicode typography and proven structural patterns.

Overview

LinkedIn only supports plain text โ€” no Markdown rendering, no rich formatting. This skill uses Unicode Mathematical Alphanumeric Symbols to simulate bold, italic, and bold-italic text that renders natively in the LinkedIn editor without any external tools.

Unicode Typography Reference

When converting plain text into Unicode-styled LinkedIn text, first load and use references/unicode-charmap.md as the authoritative character mapping reference.

Apply these character mappings to create visual emphasis in plain text:

Bold (Mathematical Sans-Serif Bold)

Use bold for key phrases, section headers, and emphasis words.

PlainUnicode Bold
A-Z๐—”-๐—ญ
a-z๐—ฎ-๐˜‡
0-9๐Ÿฌ-๐Ÿต

Italic (Mathematical Sans-Serif Italic)

Use italic for subtle emphasis, technical terms, or quotes.

PlainUnicode Italic
A-Z๐˜ˆ-๐˜ก
a-z๐˜ข-๐˜ป

Bold-Italic (Mathematical Sans-Serif Bold Italic)

Use sparingly for maximum emphasis.

PlainUnicode Bold-Italic
A-Z๐˜ผ-๐™•
a-z๐™–-๐™ฏ

Visual Separators

Use these characters to create visual structure:

  • Section divider: โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” (box-drawing heavy horizontal)
  • Bullet points: โ—ˆ (diamond with dot) or โ—Ž (bullseye)
  • Arrow flow: โ†“ for vertical flow, โ†’ for horizontal continuation
  • Sub-points: โ†ณ for indented sub-items
  • Numbered items: Use bold Unicode digits ๐Ÿญ. ๐Ÿฎ. ๐Ÿฏ. etc.

Post Structure Patterns

Pattern 1: Hook โ†’ Content โ†’ CTA (General Purpose)

[Bold hook line โ€” provocative statement or question]

[1-2 lines of context setting the stage]

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

[Main content with bold section headers]
[Bullet points using โ—ˆ or numbered with bold digits]

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

[Bold takeaway or summary]

[Call to action โ€” repost, comment, or grab resource]

#Hashtags

Pattern 2: Listicle (Numbered Insights)

[Bold opening line with a strong claim]

[Setup line explaining what follows]

๐Ÿญ. [Bold item title]
   [Supporting detail]

๐Ÿฎ. [Bold item title]
   [Supporting detail]

...

๐—ง๐—ต๐—ฒ ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†: [Summary in italic]

#Hashtags

Pattern 3: Story โ†’ Lesson (Thought Leadership)

[Italic opening with a personal or observed moment]

[2-3 short paragraphs telling the story]

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐—ง๐—ต๐—ฒ ๐—น๐—ฒ๐˜€๐˜€๐—ผ๐—ป:

[Bold lesson or principle extracted from the story]

[CTA]

#Hashtags

Pattern 4: Resource Share (Cheatsheet/Guide/Tool)

[Hook: "If you do X, you cannot miss this..."]

[Brief description of what the resource covers]

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

[Bold section count]. [Bold section titles as numbered list]

โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†:

[Why this resource matters โ€” bold key phrase]

[Grab it / Share it CTA]

โ™ป๏ธ ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐˜€๐˜ if this is useful to your network.

#Hashtags

Formatting Rules

  1. Line breaks matter: LinkedIn collapses multiple blank lines. Use single blank lines between paragraphs.
  2. Hook above the fold: The first 2-3 lines must compel the reader to click "see more." Front-load value.
  3. Short paragraphs: 1-3 sentences max per paragraph. Wall of text kills engagement.
  4. Bold sparingly: Bold key phrases and headers, not entire paragraphs.
  5. Italic for nuance: Use italic for technical terms, internal thoughts, or subtle emphasis.
  6. Hashtags at the end: 5-8 relevant hashtags on the last line. No mid-post hashtags.
  7. No emojis in body unless the user explicitly requests them. Exception: one strategic emoji in CTA (โ™ป๏ธ for repost).
  8. Character limit: LinkedIn posts can be up to 3000 characters. Aim for 1500-2500 for optimal engagement.
  9. No URLs in body: LinkedIn suppresses reach for posts with links. Add links in comments instead. Mention "link in comments" or "grab it below" as CTA.

Engagement Optimization

  • Opening hooks that work: Questions, bold claims, "If you do X...", contrarian takes, surprising stats.
  • Closing CTAs that work: "โ™ป๏ธ ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐˜€๐˜ if...", "Save this for later", "Tag someone who needs this", "What's your take? ๐Ÿ‘‡"
  • Whitespace is your friend: Dense text gets scrolled past. Airy, scannable layout wins.
  • The "see more" hook: LinkedIn truncates posts after ~210 characters on desktop. Make sure the first 2 lines create enough curiosity to click.

Process

  1. Analyze the source content (text, HTML, image, or idea).
  2. Identify the best post structure pattern (Hookโ†’Contentโ†’CTA, Listicle, Storyโ†’Lesson, Resource Share).
  3. Extract the core message and 3-5 key points.
  4. Apply Unicode bold/italic formatting to headers and emphasis words using references/unicode-charmap.md.
  5. Add visual separators between sections.
  6. Write a compelling hook for the opening.
  7. Add a CTA and hashtags at the end.
  8. Verify the post is copy-paste ready for LinkedIn.

Supporting file: references/unicode-charmap.md

Unicode Character Map Reference

Full mapping tables for LinkedIn Unicode formatting. Load this file when generating posts to ensure correct character conversion.

Sans-Serif Bold (Letters: U+1D5D4 โ€“ U+1D607; Digits: U+1D7EC โ€“ U+1D7F5)

A โ†’ ๐—”  B โ†’ ๐—•  C โ†’ ๐—–  D โ†’ ๐——  E โ†’ ๐—˜  F โ†’ ๐—™  G โ†’ ๐—š  H โ†’ ๐—›  I โ†’ ๐—œ  J โ†’ ๐—
K โ†’ ๐—ž  L โ†’ ๐—Ÿ  M โ†’ ๐—   N โ†’ ๐—ก  O โ†’ ๐—ข  P โ†’ ๐—ฃ  Q โ†’ ๐—ค  R โ†’ ๐—ฅ  S โ†’ ๐—ฆ  T โ†’ ๐—ง
U โ†’ ๐—จ  V โ†’ ๐—ฉ  W โ†’ ๐—ช  X โ†’ ๐—ซ  Y โ†’ ๐—ฌ  Z โ†’ ๐—ญ

a โ†’ ๐—ฎ  b โ†’ ๐—ฏ  c โ†’ ๐—ฐ  d โ†’ ๐—ฑ  e โ†’ ๐—ฒ  f โ†’ ๐—ณ  g โ†’ ๐—ด  h โ†’ ๐—ต  i โ†’ ๐—ถ  j โ†’ ๐—ท
k โ†’ ๐—ธ  l โ†’ ๐—น  m โ†’ ๐—บ  n โ†’ ๐—ป  o โ†’ ๐—ผ  p โ†’ ๐—ฝ  q โ†’ ๐—พ  r โ†’ ๐—ฟ  s โ†’ ๐˜€  t โ†’ ๐˜
u โ†’ ๐˜‚  v โ†’ ๐˜ƒ  w โ†’ ๐˜„  x โ†’ ๐˜…  y โ†’ ๐˜†  z โ†’ ๐˜‡

0 โ†’ ๐Ÿฌ  1 โ†’ ๐Ÿญ  2 โ†’ ๐Ÿฎ  3 โ†’ ๐Ÿฏ  4 โ†’ ๐Ÿฐ  5 โ†’ ๐Ÿฑ  6 โ†’ ๐Ÿฒ  7 โ†’ ๐Ÿณ  8 โ†’ ๐Ÿด  9 โ†’ ๐Ÿต

Sans-Serif Italic (U+1D608 โ€“ U+1D63B)

A โ†’ ๐˜ˆ  B โ†’ ๐˜‰  C โ†’ ๐˜Š  D โ†’ ๐˜‹  E โ†’ ๐˜Œ  F โ†’ ๐˜  G โ†’ ๐˜Ž  H โ†’ ๐˜  I โ†’ ๐˜  J โ†’ ๐˜‘
K โ†’ ๐˜’  L โ†’ ๐˜“  M โ†’ ๐˜”  N โ†’ ๐˜•  O โ†’ ๐˜–  P โ†’ ๐˜—  Q โ†’ ๐˜˜  R โ†’ ๐˜™  S โ†’ ๐˜š  T โ†’ ๐˜›
U โ†’ ๐˜œ  V โ†’ ๐˜  W โ†’ ๐˜ž  X โ†’ ๐˜Ÿ  Y โ†’ ๐˜   Z โ†’ ๐˜ก

a โ†’ ๐˜ข  b โ†’ ๐˜ฃ  c โ†’ ๐˜ค  d โ†’ ๐˜ฅ  e โ†’ ๐˜ฆ  f โ†’ ๐˜ง  g โ†’ ๐˜จ  h โ†’ ๐˜ฉ  i โ†’ ๐˜ช  j โ†’ ๐˜ซ
k โ†’ ๐˜ฌ  l โ†’ ๐˜ญ  m โ†’ ๐˜ฎ  n โ†’ ๐˜ฏ  o โ†’ ๐˜ฐ  p โ†’ ๐˜ฑ  q โ†’ ๐˜ฒ  r โ†’ ๐˜ณ  s โ†’ ๐˜ด  t โ†’ ๐˜ต
u โ†’ ๐˜ถ  v โ†’ ๐˜ท  w โ†’ ๐˜ธ  x โ†’ ๐˜น  y โ†’ ๐˜บ  z โ†’ ๐˜ป

Sans-Serif Bold Italic (U+1D63C โ€“ U+1D66F)

A โ†’ ๐˜ผ  B โ†’ ๐˜ฝ  C โ†’ ๐˜พ  D โ†’ ๐˜ฟ  E โ†’ ๐™€  F โ†’ ๐™  G โ†’ ๐™‚  H โ†’ ๐™ƒ  I โ†’ ๐™„  J โ†’ ๐™…
K โ†’ ๐™†  L โ†’ ๐™‡  M โ†’ ๐™ˆ  N โ†’ ๐™‰  O โ†’ ๐™Š  P โ†’ ๐™‹  Q โ†’ ๐™Œ  R โ†’ ๐™  S โ†’ ๐™Ž  T โ†’ ๐™
U โ†’ ๐™  V โ†’ ๐™‘  W โ†’ ๐™’  X โ†’ ๐™“  Y โ†’ ๐™”  Z โ†’ ๐™•

a โ†’ ๐™–  b โ†’ ๐™—  c โ†’ ๐™˜  d โ†’ ๐™™  e โ†’ ๐™š  f โ†’ ๐™›  g โ†’ ๐™œ  h โ†’ ๐™  i โ†’ ๐™ž  j โ†’ ๐™Ÿ
k โ†’ ๐™   l โ†’ ๐™ก  m โ†’ ๐™ข  n โ†’ ๐™ฃ  o โ†’ ๐™ค  p โ†’ ๐™ฅ  q โ†’ ๐™ฆ  r โ†’ ๐™ง  s โ†’ ๐™จ  t โ†’ ๐™ฉ
u โ†’ ๐™ช  v โ†’ ๐™ซ  w โ†’ ๐™ฌ  x โ†’ ๐™ญ  y โ†’ ๐™ฎ  z โ†’ ๐™ฏ

Visual Symbols

Section divider: โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”
Diamond bullet:  โ—ˆ
Bullseye bullet: โ—Ž
Down arrow:      โ†“
Right arrow:     โ†’
Sub-item arrow:  โ†ณ
Repost icon:     โ™ป๏ธ

Common questions

How do I install LinkedIn post formatter in Cursor, Claude Code, or Codex?

Run npx skills add github/awesome-copilot --skill linkedin-post-formatter in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only LinkedIn post formatter, not every skill in the repository.

Where does LinkedIn post formatter come from and what license is it under?

LinkedIn post formatter comes from the github/awesome-copilot repository on GitHub. That repository has 36K GitHub stars. The skill is published under the MIT license.

Prefer plain text? Read the LinkedIn post formatter guide as markdown.

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