What is the Josh braun copywriting agent skill?

Applies Josh Braun-style cold outreach principles to write concise, specific, personality-driven sales copy that earns replies. Its edge is a particular angle on content production, giving the agent tighter constraints than a plain josh braun copywriting request.

What inputs does Josh braun copywriting need?

Context for content production: your goals, audience, constraints, and any source material the skill asks for.

What does Josh braun copywriting output?

A ready-to-use result for content production: the analysis, copy, or recommendations the agent produces.

Josh braun copywriting

Quick answer

01What is it?: Applies Josh Braun-style cold outreach principles to write concise, specific, personality-driven sales copy that earns replies. Its edge is a particular angle on content production, giving the agent tighter constraints than a plain josh braun copywriting request.
02Inputs: Context for content production: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result for content production: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add sachacoldiq/coldiq-s-gtm-skills --skill josh-braun-copywriting

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

Josh Braun Writing Principles

The 5 Principles

Write with an eraser - Remove every unnecessary word
Be cheeky - Personality matters, make them smile
Be specific - Credibility comes through precision
Don't say "we reduce costs" - Say "e-commerce companies doing $5k/month overpaying 10-15%"
Use loss aversion - Frame around what they're losing, not gaining

Personalization Best Practices

DO:

Custom prompts based on research
Facts prospects consistently care about
Time business was founded (owners proud of longevity)
Recent company news/changes
Tech stack signals

DON'T:

Generic AI compliments ("Love your work!")
Content that sounds same as what they already have
Over-personalization that feels creepy
Complimenting LinkedIn posts without substance

Key Takeaways

Specificity = Credibility: "47% increase" beats "significant improvement"
Loss > Gain: People act more to avoid loss than to gain
Every word must earn its place: If it doesn't add value, delete it
Personality differentiates: Be human, not corporate

Combines with

Skill	Why
`email-writing-frameworks`	Apply principles to any framework
`personalization-hooks`	Create hooks that don't feel generic
`sdr-outbound-rules`	Quality checklist alignment
`cold-email-templates-34`	Review templates against principles

Example prompts

Review this email using Josh Braun's 5 principles and suggest improvements.

Rewrite this email to be more specific and use loss aversion.

Make this email "cheeky" without being unprofessional.

Common questions

How do I install Josh braun copywriting in Cursor, Claude Code, or Codex?

Run npx skills add sachacoldiq/coldiq-s-gtm-skills --skill josh-braun-copywriting in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Josh braun copywriting, not every skill in the repository.

Where does Josh braun copywriting come from and what license is it under?

Josh braun copywriting comes from the sachacoldiq/coldiq-s-gtm-skills repository on GitHub. That repository has 184 GitHub stars. No license was detected on the source repository, so check with the author before redistributing it.

Prefer plain text? Read the Josh braun copywriting guide as markdown.