11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see references/templates.md.

Play Details

1. New Team Members

Reference new hire by name. Shows attention to their growth.

2. Skills-Targeting

Target LinkedIn skills (not just titles). Clay extracts skills from profiles.

• Salesforce skill → Salesforce add-ons
• Python skill → Developer tools

3. Role-Targeting

Uncommon titles signal budget/priority.

• "RevOps Manager" → RevOps is priority
• "Growth Engineer" → Technical growth exists

4. Industry-Level Research

Survey ICP experts → opens value-first conversations.

5. Resources for ICs (Evergreen)

Automated campaign sending resources to new ICs. Long-term brand building.

6. Leaving Employees

Position around coverage gap after departure.

7. No Dedicated Role

No "Content Manager" + $5M+ revenue = content gap opportunity.

8. Bad Reviews Targeting

Scrape negative reviews, reference their pain, offer alternatives.

9. AI-Generated Ideas

Generate 2 relevant ideas + your offer as #3 (with humor).

10. ServiceBell Allbound

Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

11. Inbound Followers

Monitor daily, filter to ICP via Clay, outreach within 24-48h.

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Combines with

Example prompts

Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.

How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?

Which play should I prioritize for a $30K ACV product?

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Supporting file: references/templates.md

GTM Plays Templates

Play 1: New Team Members

Noticed {{company}} just added {{new_hire_name}} to the {{department}} team.

Growing teams usually means [relevant challenge].

We helped {{similar_company}} handle this by [solution].

Worth a quick chat?

Play 4: Industry-Level Research

Hey {{first_name}} — we're surveying {{role}} experts on {{topic}}.

We have a page listing {{insight_type}} used at {{company_types}}.

Want to contribute?
[Link]

You can add your links too (socials, projects, blog, website).
We get ~XXk monthly visits so it's good exposure.

Play 5: Resources for ICs

Hey {{first_name}}, congrats on the new role at {{company_name}}.

We know how tough outreach can be, so we compiled our highest-converting cold email frameworks (used by 364 SDRs already!).

Here they are: [Link]

Good luck!

Play 6: Leaving Employees

Saw {{former_employee}} recently left {{company}}.

That usually creates a gap in {{function_area}}.

We've been helping companies like {{similar_company}} cover that gap with [solution].

Worth exploring?

Play 8: Bad Reviews Targeting

Just saw your review of {{competitor}}...

We researched and tested 3 alternatives (that don't suck).

Shall I send the report to you?

Cheers,
[Name]

Play 9: AI-Generated Ideas

Based on {{company_description}}, here are 3 ideas:

[1] {{AI_generated_idea_1}}
[2] {{AI_generated_idea_2}}
[3] Hire a sales prospecting agency (like ColdIQ) to start generating leads on autopilot

I'd probably give better ideas with more context.

Want to chat?

Play 11: Inbound Followers

Hey {{first_name}}, thanks for the follow.

Noticed you're a {{title}} at {{company}}.

Most {{title}}s I talk to are dealing with {{common_problem}}.

Is that on your radar?