# GTM plays 11 Human Guide

## What This Is For
Quick reference for signal-based outbound plays. It gives the agent a clearer input/output frame for go-to-market work: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the GTM plays 11 agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for GTM plays 11.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the GTM plays 11 guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists

## Decision Points And Nuance
The original skill emphasizes: Play Details, New Team Members, Skills-Targeting, Role-Targeting, Industry-Level Research, Resources for ICs (Evergreen), Leaving Employees, No Dedicated Role, Bad Reviews Targeting, AI-Generated Ideas.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- We researched and tested 3 alternatives (that don't suck).

## Copy-And-Paste Prompt
```text
Use the GTM plays 11 human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the sachacoldiq/coldiq-s-gtm-skills skill entry for `gtm-plays-11`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# 11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see [references/templates.md](references/templates.md).

| Play | Signal | Best Timing |
|------|--------|-------------|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |

## Play Details

### 1. New Team Members
Reference new hire by name. Shows attention to their growth.

### 2. Skills-Targeting
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools

### 3. Role-Targeting
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists

### 4. Industry-Level Research
Survey ICP experts → opens value-first conversations.

### 5. Resources for ICs (Evergreen)
Automated campaign sending resources to new ICs. Long-term brand building.

### 6. Leaving Employees
Position around coverage gap after departure.

### 7. No Dedicated Role
No "Content Manager" + $5M+ revenue = content gap opportunity.

### 8. Bad Reviews Targeting
Scrape negative reviews, reference their pain, offer alternatives.

### 9. AI-Generated Ideas
Generate 2 relevant ideas + your offer as #3 (with humor).

### 10. ServiceBell Allbound
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

### 11. Inbound Followers
Monitor daily, filter to ICP via Clay, outreach within 24-48h.

---

## Combines with

| Skill | Why |
|-------|-----|
| `buying-signals-6` | Understand signal strength per play |
| `clay-enrichment-9step` | Automate play execution in Clay |
| `cold-email-templates-34` | Get templates for each play |
| `bridgebound-in-market-20` | Deep-dive on in-market signals |

## Example prompts

```
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.
```

```
How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?
```

```
Which play should I prioritize for a $30K ACV product?