Programmatic SEO

Generate thousands of targeted pages from data templates at scale.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/

What Is Programmatic SEO

Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.

Examples of successful pSEO:

• Zapier: "[App A] + [App B] integrations" (25,000+ pages)
• Wise: "[Currency A] to [Currency B]" exchange rate pages
• NomadList: "[City] for digital nomads" with cost/weather/internet data
• Yelp: "[Business type] near [location]" listing pages
• Canva: "[Template type] templates" design pages

Use Cases

Template Design

Page Template Structure

[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]

Quality Requirements

Every programmatic page MUST have:

1. Unique title tag — not just "[Entity] | Site Name"
2. Unique meta description — entity-specific, not templated
3. Unique introductory content — at least 2-3 sentences unique per page
4. Unique data — entity-specific numbers, facts, or comparisons
5. Internal links — contextual links to related pages and hub pages
6. Schema markup — appropriate structured data per page type

Anti-Patterns (Google Will Penalize)

1. Doorway pages — thin pages with no unique value, just keyword variations
2. Duplicate content — same paragraph on every page with only entity name swapped
3. No user value — page exists for search engines, not humans
4. Orphaned pages — no internal links pointing to them
5. Auto-generated gibberish — AI-generated content without quality review

Internal Linking Architecture

Hub-and-Spoke Model

Hub page: "[Category] Guide" (high authority)
  └── Spoke 1: "[Entity A] in [Category]"
  └── Spoke 2: "[Entity B] in [Category]"
  └── Spoke 3: "[Entity C] in [Category]"
  (Each spoke links back to hub and to 3-5 related spokes)

Cross-Linking Rules

• Every programmatic page links to its hub page
• Every programmatic page links to 3-5 related pages
• Hub pages link to top 10-20 programmatic pages
• Related pages are based on semantic similarity, not alphabetical
• Use descriptive anchor text (not "click here" or entity name only)

Technical Implementation

Indexation Management

• Generate XML sitemap with all programmatic pages
• Submit sitemap to Google Search Console
• Monitor Index Coverage report for errors
• Use noindex on thin pages until they have sufficient content
• Set crawl rate appropriately (avoid overwhelming your server)
• Monitor crawl budget usage via server logs

Integration with Other Skills

• technical-seo-audit — Audit programmatic page health (indexation, speed, schema)
• schema-markup-generator — Generate appropriate schema per page type
• aeo-geo-optimizer — Optimize programmatic pages for AI citation
• seo-content-writer — Enhance template content quality

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Supporting file: EXAMPLES.md

Programmatic SEO — Examples

Example 1: SaaS Integration Pages

Prompt

Build programmatic SEO for our SaaS tool. We have 500 integrations and want a page for each one targeting "[Our product] + [Integration] integration" keywords.

What the skill does

1. Designs page template: H1 ("[Product] + [Partner] Integration"), intro paragraph, key features table, setup steps, use cases, FAQ, related integrations
2. Identifies unique data per page: integration capabilities, setup time, data flow diagram, user count
3. Creates internal linking: hub page ("All Integrations"), category pages ("CRM Integrations"), cross-links between related integrations
4. Generates schema markup template (SoftwareApplication)
5. Creates sitemap generation script and indexation monitoring plan

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Example 2: Location-Based Landing Pages

Prompt

Create location pages for our plumbing service business. We serve 150 cities across 3 states.

What the skill does

1. Designs template with location-specific content: "[Service] in [City]", local area description, service area map data, local testimonials, city-specific pricing factors
2. Ensures unique content per page (population data, local regulations, seasonal considerations)
3. Creates hub-and-spoke: state pages → city pages → service-specific pages
4. Adds LocalBusiness schema with geo coordinates per city
5. Warns against thin doorway pages — each must have genuine local value

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Example 3: Competitor Comparison Pages

Prompt

Generate comparison pages for our product vs each of our 15 competitors. Target "[Our product] vs [Competitor]" keywords.

What the skill does

1. Designs template: H1 comparison, feature comparison table, pricing comparison, pros/cons for each, use case recommendations, migration guide CTA
2. Ensures each page has genuinely different content (different features compared, different positioning)
3. Creates FAQ schema with comparison-specific questions
4. Adds internal links between comparison pages and to main features/pricing pages

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Supporting file: REFERENCE.md

Programmatic Seo Reference

Reference data, benchmarks, and platform-specific details for the Programmatic Seo skill.