# Programmatic SEO Human Guide

## What This Is For
Template-based page generation at scale for SEO. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Programmatic SEO agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for programmatic SEO.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Programmatic SEO guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Zapier: "[App A] + [App B] integrations" (25,000+ pages)
- Wise: "[Currency A] to [Currency B]" exchange rate pages
- NomadList: "[City] for digital nomads" with cost/weather/internet data
- Yelp: "[Business type] near [location]" listing pages
- Canva: "[Template type] templates" design pages
- **Unique title tag** — not just "[Entity] | Site Name"
- **Unique meta description** — entity-specific, not templated
- **Unique introductory content** — at least 2-3 sentences unique per page
- **Unique data** — entity-specific numbers, facts, or comparisons
- **Internal links** — contextual links to related pages and hub pages
- **Schema markup** — appropriate structured data per page type
- **Doorway pages** — thin pages with no unique value, just keyword variations

## Decision Points And Nuance
The original skill emphasizes: Install, What Is Programmatic SEO, Use Cases, Template Design, Page Template Structure, Quality Requirements, Anti-Patterns (Google Will Penalize), Internal Linking Architecture, Hub-and-Spoke Model, Cross-Linking Rules.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Every programmatic page MUST have:
- Set crawl rate appropriately (avoid overwhelming your server)
- Warns against thin doorway pages — each must have genuine local value

## Copy-And-Paste Prompt
```text
Use the Programmatic SEO human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the thatrebeccarae/claude-marketing skill entry for `programmatic-seo`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Programmatic SEO

Generate thousands of targeted pages from data templates at scale.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/
```

## What Is Programmatic SEO

Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.

**Examples of successful pSEO:**
- Zapier: "[App A] + [App B] integrations" (25,000+ pages)
- Wise: "[Currency A] to [Currency B]" exchange rate pages
- NomadList: "[City] for digital nomads" with cost/weather/internet data
- Yelp: "[Business type] near [location]" listing pages
- Canva: "[Template type] templates" design pages

## Use Cases

| Pattern | Template | Data Source | Pages |
|---------|----------|------------|-------|
| Integration pages | "[Your product] + [Partner]" | Partner/integration list | 100-5,000 |
| Location pages | "[Service] in [City/State]" | Location database | 500-50,000 |
| Comparison pages | "[Your product] vs [Competitor]" | Competitor list | 20-200 |
| Glossary/definitions | "What is [Term]?" | Industry term database | 200-2,000 |
| Template/example pages | "[Type] template" or "[Type] examples" | Template library | 100-1,000 |
| Tool pages | "[Metric] calculator" | Calculator variations | 50-500 |
| Stats pages | "[Topic] statistics [Year]" | Data sources | 50-500 |

## Template Design

### Page Template Structure

```
[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]
```

### Quality Requirements

Every programmatic page MUST have:
1. **Unique title tag** — not just "[Entity] | Site Name"
2. **Unique meta description** — entity-specific, not templated
3. **Unique introductory content** — at least 2-3 sentences unique per page
4. **Unique data** — entity-specific numbers, facts, or comparisons
5. **Internal links** — contextual links to related pages and hub pages
6. **Schema markup** — appropriate structured data per page type

### Anti-Patterns (Google Will Penalize)

1. **Doorway pages** — thin pages with no unique value, just keyword variations
2. **Duplicate content** — same paragraph on every page with only entity name swapped
3. **No user value** — page exists for search engines, not humans
4. **Orphaned pages** — no internal links pointing to them
5. **Auto-generated gibberish** — AI-generated content without quality review

## Internal Linking Architecture

### Hub-and-Spoke Model

```
Hub page: "[Category] Guide" (high authority)
  └── Spoke 1: "[Entity A] in [Category]"
  └── Spoke 2: "[Entity B] in [Category]"
  └── Spoke 3: "[Entity C] in [Category]"
  (Each spoke links back to hub and to 3-5 related spokes)
```

### Cross-Linking Rules

- Every programmatic page links to its hub page