SEO monitoring
Quick answer
- 01What is it?
- Guides building a holistic SEO data analysis system. What sets it apart is how it narrows search and SEO workflows into one specific workflow rather than a broad, generic prompt.
- 02Inputs
- Context for search and SEO workflows: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for search and SEO workflows: the analysis, copy, or recommendations the agent produces.
Add this skill
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
$ npx skills add kostja94/marketing-skills --skill seo-monitoringSkill instructions
The instruction file for this skill. The skill also includes other files you need to install to use it.
Analytics: SEO Monitoring
Guides building a holistic SEO data analysis system. Covers four core metrics (indexing, traffic, keywords, backlinks), benchmark setup, article database, tool selection, traffic diversification, penalty recovery, and work document management.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Core metrics: Indexing, traffic, keywords, backlinks
- Benchmark: Natural traffic baseline; trend comparison
- Article database: Per-article performance tracking
- Tool selection: GA4, GSC, SEO tools, analytics platforms
- Traffic diversification: Healthy source mix
- Penalty recovery: Algorithm impact, fix workflow
- Work documents: Monthly records, responsibility tracking
Four Core Metrics
1. Indexing
| Metric | Purpose | Data Source |
|---|---|---|
| Pages indexed / not indexed | Coverage; early focus: all target pages indexed | GSC, site: command, SEO tools |
| Keyword count per page | More keywords = more potential traffic | SEO tools |
| Index coverage | Target pages indexed; functional pages findable | GSC, site: command |
Early priority: Ensure all pages that need to rank are indexed.
2. Traffic
| Metric | Purpose | Data Source |
|---|---|---|
| Total traffic | Growth; keyword relevance (irrelevant traffic has little value) | GA4, SEO tools |
| Subdirectory traffic | Per-section performance; concentration vs dispersion | SEO tools, GA4 |
| Competitive comparison | Organic, keyword traffic, total clicks vs competitors | SEO tools |
| Organic by page / country | Granular breakdown | GA4, GSC |
3. Keywords
| Metric | Purpose | Data Source |
|---|---|---|
| Rank changes | Target keyword movement | GSC, SEO tools |
| Keyword count | New gains / losses per page | SEO tools, GSC |
4. Backlinks
| Metric | Purpose | Data Source |
|---|---|---|
| Referring domains vs backlinks | Ratio; directory links can be high volume but low value | SEO tools |
| Backlink quality | Do links drive traffic? Low ROI = deprioritize | SEO tools, GA4 (referral) |
Natural Traffic Benchmark
Location: GA4 > Reports > Acquisition > Traffic acquisition
- Review organic traffic trend
- Record baseline (e.g., monthly total)
- Compare periodically to detect growth or decline
Tip: Add CTA events on key articles to track content ROI (see analytics-tracking).
Article Database
Track per-article performance to find high/low patterns:
| Field | Use |
|---|---|
| URL, publish date, target keywords | Content metadata |
| Index status, rank, traffic, backlinks | Performance |
| vs benchmark or competitors | Context |
Use to guide topic selection, optimization, and resource allocation.
Tool Selection
Tool examples are illustrative; no endorsement implied.
| Use | Tools |
|---|---|
| Precise attribution | GA4, GSC, Bing Webmaster, Yandex Webmaster |
| Visit analytics | Analytics platforms (e.g. Umami, Plausible) |
| Third-party estimates | SEO tools |
| SEO data | SEO tools |
Attribution config:
- User ID: Cross-device, cross-session identification; send to GA4
- GSC API: Index, clicks, impressions, coverage for automation, dashboards
Choose by privacy, cost, and team workflow.
Traffic Diversification
| Principle | Guideline |
|---|---|
| Search share | Keep organic search below ~75% of total |
| Health | Higher direct + referral share = healthier |
| Brand sites | Diversified traffic is common for strong brands |
| Non-brand | Possible without brand (e.g., tool sites) |
| Reputation | Site/brand reputation matters; Google assessors evaluate it |
| Engagement | Content, email, social, free tools drive return visits |
Penalty Recovery
| Step | Action |
|---|---|
| Identify | Which algorithm update caused the impact |
| Analyze | Site issues; draft fix plan |
| Assess cost | Decide if fixes are worth it; sometimes abandoning is best |
| Execute | Implement changes; wait at least 3 months until next major update |
| Parallel | Use other channels for quality traffic; improve engagement data for Google |
| Data window | Google typically uses ~6 months of data for site quality |
| Recovery | Outcome is uncertain; do what you can, then wait |
Monitoring Metrics Table
Traffic
| Metric | Source | Notes |
|---|---|---|
| Total sessions | GA4 | |
| Channel share | GA4 | |
| Channel absolute | GA4 | |
| Country % and absolute | GA4 | |
| Top pages | SEO tools | Compare with competitors |
| Key page traffic | GA4 | Define "key pages" first |
Engagement
| Metric | Source | Notes |
|---|---|---|
| Pages per session | GA4 | Use GA for own site; third-party for competitors |
| Avg session duration | GA4 | |
| Bounce rate | GA4 |
Backlinks
| Metric | Source | Notes |
|---|---|---|
| Domain authority | SEO tools | |
| Backlinks, referring domains | SEO tools | |
| Top referring domains by authority | SEO tools | |
| Important links | Manual log | Track loss |
| Link graph | SEO tools | Health check |
| New quality links (self + competitors) | SEO tools | Outreach |
| Indexed pages | SEO tools | High-authority pages; internal linking |
| Outbound domains | SEO tools | Partnership opportunities |
Keywords
| Metric | Source | Notes |
|---|---|---|
| Keyword count | SEO tools | How many keywords rank |
Content Output
| Metric | Source | Notes |
|---|---|---|
| Articles published | Manual | Weekly count |
| Published vs indexed | GSC | New content indexing |
| New page traffic | GA4 | Fresh content performance |
Monthly Record Template
| Category | Metric | Source | Notes | Month 1 | Month 2 |
|---|---|---|---|---|---|
| Traffic | Total sessions | GA4 | |||
| Traffic | Channel share | GA4 | |||
| Engagement | Pages per session | GA4 | |||
| Backlinks | Referring domains | SEO tools | |||
| Content | Articles published | Manual |
Adjust rows as needed.
Work Document Management
- Structure: Metrics, sources, notes, monthly values
- Benefits: Regular review, month-over-month trends, clear ownership
- Format: Spreadsheet or doc; assign owners per metric
Output Format
- Core metrics summary (indexing, traffic, keywords, backlinks)
- Benchmark and trend
- Article database structure (if applicable)
- Tool recommendations
- Monitoring table (customized)
- Action items and owners
Related Skills
- traffic-analysis: Traffic sources, attribution, diversification
- analytics-tracking: GA4, events, CTA attribution, User ID
- google-search-console: GSC reports, indexing, API
- ai-traffic-tracking: AI search traffic
- backlink-analysis: Backlink audit, toxic links
- indexing: Fix indexing issues
Common questions
How do I install SEO monitoring in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill seo-monitoring in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only SEO monitoring, not every skill in the repository.
Where does SEO monitoring come from and what license is it under?
SEO monitoring comes from the kostja94/marketing-skills repository on GitHub. That repository has 691 GitHub stars. The skill is published under the MIT license.
Prefer plain text? Read the SEO monitoring guide as markdown.
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