Directory listing ads

01What is it?
Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. The value is a focused slice of paid media judgment, useful when several similar skills cover the same ground.
02Inputs
Context for paid media: your goals, audience, constraints, and any source material the skill asks for.
03Output
A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.
Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal
$ npx skills add kostja94/marketing-skills --skill directory-listing-ads

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound
SKILL.md

Paid Ads: Directory / Marketplace Listing Ads

Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Platform Overview

PlatformAd typeModelBest for
TaaftBanners, sponsored listings, campaignsPaid placements; listing + newsletter + ads + social bundlesAI tools; 80M+ users; 46K+ tools
Shopify App StoreSearch ads, homepage ads, category adsCPC; daily budgetShopify app developers; merchant discovery
G2Paid Promotions, G2 ClicksQuarterly or PPCB2B SaaS; category/competitor pages
CapterraSponsored listingsPPCB2B software; 50M+ annual visitors

Taaft (There's An AI For That)

  • Traffic: 80M+ users; 46K+ AI tools; 11K+ categories
  • Ad options: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
  • Listing first: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
  • Early launch bonus: Up to $300 PPC credits for launching on Taaft first
  • UTM: Use utm_source=taaft_feat&utm_medium=referral for PPC ads

Shopify App Store

  • Ad types: Search ads (in results when merchants search); homepage ads; category page ads
  • Model: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
  • Placement: ~60% of installs from search—search ads critical for discovery
  • Credit: New eligible app developers receive $100 USD ad credit
  • Management: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
  • Limitation: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change

G2

  • Paid Promotions: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
  • Inventory: 3 products per page; ~1/3 of visitors see ads
  • G2 Clicks: PPC option; organic + sponsored placements; no subscription
  • Design: Standardized ad design converts ~50% better than custom

Capterra

  • Model: PPC; reach software buyers actively comparing solutions
  • Audience: 50M+ annual visitors
  • Options: Free basic listing; paid advertising for increased visibility

Strategy

  1. Listing first: Submit to directory before buying ads—see directory-submission
  2. Test organic: Measure baseline traffic before paid
  3. Layer paid: Add ads when organic underperforms or for launch push
  4. UTM: Tag all ad links (utm_medium=paid, utm_source=taaft or shopify or g2 or capterra)

Pre-Launch Checklist

  • Product listed in directory (directory-submission)
  • Listing optimized (copy, screenshots, category)
  • Budget aligned with CPC/CPM expectations
  • UTM parameters set for attribution
  • Conversion tracking (GA4, platform analytics)

Related Skills

  • directory-submission: Listing prep; submission workflow; platform-specific copy
  • paid-ads-strategy: Ad formats by medium; when to use directory ads
  • traffic-analysis: UTM for directory ads; attribution
  • analytics-tracking: Conversion tracking

How do I install Directory listing ads in Cursor, Claude Code, or Codex?

Run npx skills add kostja94/marketing-skills --skill directory-listing-ads in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Directory listing ads, not every skill in the repository.

Where does Directory listing ads come from and what license is it under?

Directory listing ads comes from the kostja94/marketing-skills repository on GitHub. That repository has 691 GitHub stars. The skill is published under the MIT license.

Prefer plain text? Read the Directory listing ads guide as markdown.