Growth funnel
Quick answer
- 01What is it?
- Guides growth using the AARRR framework (Pirate Metrics), five stages of the customer lifecycle. What sets it apart is how it narrows growth marketing into one specific workflow rather than a broad, generic prompt.
- 02Inputs
- Context for growth marketing: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for growth marketing: the analysis, copy, or recommendations the agent produces.
Add this skill
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
$ npx skills add kostja94/marketing-skills --skill growth-funnelUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundStrategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics |
|---|---|---|
| Acquisition | How do users discover you? | CAC, CPA, conversion by source |
| Activation | Do users reach "aha moment"? | Activation rate, time-to-first-value |
| Retention | Do users return? | D1/D7/D30 retention, churn |
| Referral | Do users recommend? | Referral rate, NPS, viral coefficient |
| Revenue | Do users pay? | Conversion rate, ARPU, LTV |
Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills |
|---|---|---|
| Acquisition | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels |
| Activation | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator |
| Retention | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing |
| Referral | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing |
| Revenue | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Tactics by Stage
| Stage | Tactics |
|---|---|
| Acquisition | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces |
| Activation | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) |
| Retention | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) |
| Referral | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program |
| Revenue | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- Events: Define precise, behavior-based events for each stage
- Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
- Bottlenecks: Identify stage with largest drop-off; prioritize there first
- Cross-functional: Product, marketing, customer success share common language
Output Format
- Stage assessment (where are you strong/weak?)
- Metrics per stage (current, target)
- Actions prioritized by bottleneck
- Related skills for each stage
Related Skills
- cold-start-strategy: Acquisition for 0→1; first users
- retention-strategy: Retention and churn prevention
- conversion-optimization: Activation, revenue conversion
- referral-program: Referral stage tactics
- gtm-strategy: Full GTM; growth-funnel is lifecycle view
- integrated-marketing: Channel mix across stages
Common questions
How do I install Growth funnel in Cursor, Claude Code, or Codex?
Run npx skills add kostja94/marketing-skills --skill growth-funnel in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Growth funnel, not every skill in the repository.
Where does Growth funnel come from and what license is it under?
Growth funnel comes from the kostja94/marketing-skills repository on GitHub. That repository has 691 GitHub stars. The skill is published under the MIT license.
Prefer plain text? Read the Growth funnel guide as markdown.
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