What is the Meta ads agent skill?

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. What sets it apart is how it narrows paid media into one specific workflow rather than a broad, generic prompt.

What inputs does Meta ads need?

Context for paid media: your goals, audience, constraints, and any source material the skill asks for.

What does Meta ads output?

A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.

Meta ads

Quick answer

01What is it?: Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. What sets it apart is how it narrows paid media into one specific workflow rather than a broad, generic prompt.
02Inputs: Context for paid media: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add kostja94/marketing-skills --skill meta-ads

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

Paid Ads: Meta Ads

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Campaign Structure

Hierarchy: Campaign → Ad Set → Ad (3 levels)

Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.

Account
├── Campaign: Prospecting
│   ├── Ad Set: Lookalike 1%
│   └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: Testing

Naming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)

Advantage+ & Automation

Feature	Use
Advantage+ Shopping Campaigns	E-commerce; automatic audience discovery
Dynamic Ads	Product catalog; auto-generated creative
Automatic Placements	Let Meta optimize across Feed, Stories, Reels
Advantage+ Audience	Broad targeting; algorithm finds converters

Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.

Campaign Objectives

Objective	Use when
Awareness	Reach; brand recall
Traffic	Clicks to site
Conversions	Leads; sales; app installs
Engagement	Video views; post engagement

Audience Targeting

Type	Best for
Lookalikes	Base on best customers (by LTV), not all customers
Interest/behavior	Broad; let algorithm optimize
Advantage+	Automated; fewer manual controls
Retargeting	Website visitors; engagers; custom audiences

Exclusions: Existing customers; recent converters (7–14d).

Creative Best Practices

Image: Clear product; before/after; human faces; text <20%
Video (15–30s): Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s
Placements: Feed (FB/IG); Stories/Reels; vertical for Stories
Volume: 3–5 ad variants per ad set for testing

Optimization

Learning phase: 50+ conversions per ad set per week to exit; avoid frequent changes during learning
CBO vs ABO: Campaign Budget Optimization consolidates spend; use when scaling
Frequency: <3 to avoid fatigue
Creative refresh: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops

Tracking

Meta Pixel + Conversions API: Server-side for better attribution
Events API: App events; server-to-server

Pre-Launch Checklist

Pixel installed; Conversions API configured
Conversion events firing correctly
Landing page mobile-friendly; fast load
3+ ad creatives per ad set
Audience exclusions set

Related Skills

paid-ads-strategy: Channel selection; creative frameworks; budget allocation
landing-page-generator: LP for paid traffic
analytics-tracking: Conversion tracking; ROAS

Common questions

How do I install Meta ads in Cursor, Claude Code, or Codex?

Run npx skills add kostja94/marketing-skills --skill meta-ads in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Meta ads, not every skill in the repository.

Where does Meta ads come from and what license is it under?

Meta ads comes from the kostja94/marketing-skills repository on GitHub. That repository has 691 GitHub stars. The skill is published under the MIT license.

Prefer plain text? Read the Meta ads guide as markdown.