Firecrawl lead research

01What is it?
Produce pre-meeting lead intelligence briefs with Firecrawl. Use when the user needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership. It brings Firecrawl's specific operating context into paid media, so the agent is guided by a sharper source than a generic prompt.
02Inputs
Context for paid media: your goals, audience, constraints, and any source material the skill asks for.
03Output
A ready-to-use result for paid media: the analysis, copy, or recommendations the agent produces.
Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal
$ npx skills add firecrawl/firecrawl-workflows --skill firecrawl-lead-research

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound
SKILL.md

Firecrawl Lead Research

Use this to create a concise, actionable pre-meeting brief.

Onboarding Interview

Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context.

Firecrawl Collection Plan

Use Firecrawl search and scrape to gather:

  • company website, about, product, pricing, careers, team, and customer pages
  • recent news, funding, launches, hiring, partnerships, and press
  • public person profiles, talks, posts, interviews, and role/background
  • relevant industry context and likely business challenges

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

  • Company Profile researcher
  • Recent News and Activity researcher
  • Person researcher
  • Industry/Pain Point researcher

Each researcher should return source URLs and only evidence-backed claims.

Final Deliverable

# Lead Brief: [Company]

## Company Overview
[What they do, stage/size signals, products, customers]

## Recent Activity
[News, launches, funding, hiring, partnerships]

## Key People
[Relevant people and public background]

## Talking Points
[5-7 specific conversation starters]

## Likely Pain Points
[Evidence-backed hypotheses]

## Outreach Angle
[Suggested positioning or next step]

## Sources
[URLs used]

## Rerun Inputs
workflow: firecrawl-lead-research
company: [name/url]
person: [optional]
context: [meeting context]

Quality Bar

  • Keep it concise and useful before a meeting.
  • Do not fabricate personal details.
  • Clearly separate facts from inferred pain points.

How do I install Firecrawl lead research in Cursor, Claude Code, or Codex?

Run npx skills add firecrawl/firecrawl-workflows --skill firecrawl-lead-research in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Firecrawl lead research, not every skill in the repository.

Where does Firecrawl lead research come from and what license is it under?

Firecrawl lead research comes from the firecrawl/firecrawl-workflows repository on GitHub. That repository has 143 GitHub stars. The skill is published under the MPL-2.0 license.

Prefer plain text? Read the Firecrawl lead research guide as markdown.