# Firecrawl lead research Human Guide

## What This Is For
Produce pre-meeting lead intelligence briefs with Firecrawl. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Firecrawl lead research agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for firecrawl lead research.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Firecrawl lead research guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- company website, about, product, pricing, careers, team, and customer pages
- recent news, funding, launches, hiring, partnerships, and press
- public person profiles, talks, posts, interviews, and role/background
- relevant industry context and likely business challenges
- Recent News and Activity researcher
- Industry/Pain Point researcher
- Keep it concise and useful before a meeting.
- Do not fabricate personal details.
- Clearly separate facts from inferred pain points.

## Decision Points And Nuance
The original skill emphasizes: Onboarding Interview, Firecrawl Collection Plan, Parallel Work, Final Deliverable, Company Overview, Recent Activity, Key People, Talking Points, Likely Pain Points, Outreach Angle.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Do not fabricate personal details.

## Copy-And-Paste Prompt
```text
Use the Firecrawl lead research human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the firecrawl/firecrawl-workflows skill entry for `firecrawl-lead-research`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Firecrawl Lead Research

Use this to create a concise, actionable pre-meeting brief.

## Onboarding Interview

Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context.

## Firecrawl Collection Plan

Use Firecrawl search and scrape to gather:

- company website, about, product, pricing, careers, team, and customer pages
- recent news, funding, launches, hiring, partnerships, and press
- public person profiles, talks, posts, interviews, and role/background
- relevant industry context and likely business challenges

## Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

- Company Profile researcher
- Recent News and Activity researcher
- Person researcher
- Industry/Pain Point researcher

Each researcher should return source URLs and only evidence-backed claims.

## Final Deliverable

```markdown
# Lead Brief: [Company]

## Company Overview
[What they do, stage/size signals, products, customers]

## Recent Activity
[News, launches, funding, hiring, partnerships]

## Key People
[Relevant people and public background]

## Talking Points
[5-7 specific conversation starters]

## Likely Pain Points
[Evidence-backed hypotheses]

## Outreach Angle
[Suggested positioning or next step]

## Sources
[URLs used]

## Rerun Inputs
workflow: firecrawl-lead-research
company: [name/url]
person: [optional]
context: [meeting context]
```

## Quality Bar

- Keep it concise and useful before a meeting.
- Do not fabricate personal details.
- Clearly separate facts from inferred pain points.