Brand marketing
Quick answer
- 01What is it?
- Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content. What sets it apart is how it narrows brand and messaging into one specific workflow rather than a broad, generic prompt.
- 02Inputs
- Context for brand and messaging: your goals, audience, constraints, and any source material the skill asks for.
- 03Output
- A ready-to-use result for brand and messaging: the analysis, copy, or recommendations the agent produces.
Add this skill
Install as a package
Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.
$ npx skills add dylantarre/animation-principles --skill brand-marketingUse in Profound
Copy this file into a new Profound Skill. That's it, nothing else to install.
Copy and create in ProfoundBrand Marketing Animation
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.
Quick Reference
| Principle | Brand/Marketing Implementation |
|---|---|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
| Appeal | Memorable, emotionally resonant |
Principle Applications
Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.
Anticipation: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.
Staging: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.
Straight Ahead vs Pose to Pose: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.
Follow Through & Overlapping: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.
Slow In / Slow Out: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.
Arc: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.
Secondary Action: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.
Timing: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.
Exaggeration: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.
Solid Drawing: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.
Appeal: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.
Brand Personality Motion
Luxury/Premium
- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitions
Tech/Innovation
- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphics
Playful/Friendly
- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elements
Professional/Corporate
- Balanced timing (300-500ms)
- Clean, purposeful motion
- Grid-aligned movements
- Fade and slide transitions
- Subtle, refined effects
Logo Animation Framework
| Phase | Duration | Purpose |
|---|---|---|
| Anticipation | 200-400ms | Build expectation |
| Reveal | 400-800ms | Main animation |
| Settle | 200-400ms | Follow-through |
| Hold | 1000-2000ms | Brand recognition |
Logo Reveal Patterns
- Build-up: Elements assemble into logo
- Reveal: Mask or transition exposes logo
- Transform: Abstract shape morphs to logo
- Kinetic: Logo elements in motion, then resolve
Music Sync Guidelines
- Major beats: key reveals, impacts
- Measures: section transitions
- BPM: drives overall energy
- Silence: powerful before reveal
- Sound design: reinforces motion
Platform Timing
| Platform | Max Length | Logo Hold |
|---|---|---|
| TV Commercial | 15/30/60s | 2-3s |
| Pre-roll | 6/15s | 1-2s |
| Social video | 15-60s | 1.5-2s |
| Stories | 15s | 1-1.5s |
| Bumper | 6s | 1s |
Deliverables Checklist
- Animation matches brand guidelines
- Logo animation approved
- Timing synced to audio
- Platform-specific versions
- Reduced motion alternative
- Color profile correct
- Safe area compliance
Common questions
How do I install Brand marketing in Cursor, Claude Code, or Codex?
Run npx skills add dylantarre/animation-principles --skill brand-marketing in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Brand marketing, not every skill in the repository.
Where does Brand marketing come from and what license is it under?
Brand marketing comes from the dylantarre/animation-principles repository on GitHub. That repository has 54 GitHub stars. The skill is published under the MIT license.
Prefer plain text? Read the Brand marketing guide as markdown.
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