# Brand marketing Human Guide

## What This Is For
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Brand marketing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for brand marketing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Brand marketing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Build-up**: Elements assemble into logo
- **Reveal**: Mask or transition exposes logo
- **Transform**: Abstract shape morphs to logo
- **Kinetic**: Logo elements in motion, then resolve
- Major beats: key reveals, impacts
- Measures: section transitions
- Silence: powerful before reveal
- Sound design: reinforces motion
- [ ] Animation matches brand guidelines
- [ ] Platform-specific versions
- [ ] Reduced motion alternative

## Decision Points And Nuance
The original skill emphasizes: Quick Reference, Principle Applications, Brand Personality Motion, Luxury/Premium, Tech/Innovation, Playful/Friendly, Professional/Corporate, Logo Animation Framework, Logo Reveal Patterns, Music Sync Guidelines.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Staging**: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.
- **Arc**: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.

## Copy-And-Paste Prompt
```text
Use the Brand marketing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the dylantarre/animation-principles skill entry for `brand-marketing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Brand Marketing Animation

Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.

## Quick Reference

| Principle | Brand/Marketing Implementation |
|-----------|-------------------------------|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
| Appeal | Memorable, emotionally resonant |

## Principle Applications

**Squash & Stretch**: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.

**Anticipation**: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.

**Staging**: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.

**Straight Ahead vs Pose to Pose**: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.

**Follow Through & Overlapping**: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.

**Slow In / Slow Out**: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.

**Arc**: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.

**Secondary Action**: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.

**Timing**: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.

**Exaggeration**: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.

**Solid Drawing**: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.

**Appeal**: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.

## Brand Personality Motion

### Luxury/Premium
```
- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitions
```

### Tech/Innovation
```
- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphics
```

### Playful/Friendly
```
- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elements
```

### Professional/Corporate
```
- Balanced timing (300-500ms)
- Clean, purposeful motion