Landing Page Assistant

Check for product marketing context first: If .agents/product-marketing.md exists (or .agents/product-marketing-context.md or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Generate structured, conversion-focused landing page copy using the modular section framework.

When to Use

• User wants to create a new landing page or homepage
• User needs copy for specific landing page sections
• User mentions "landing page template," "homepage copy," or "page sections"

Instructions

1. Confirm page type: Homepage, feature page, or campaign landing page
2. Gather inputs: Product name, value proposition, target audience, key features, social proof
3. Generate section-by-section copy following the template structure
4. Include visual/CTA notes for each section

Section Structure

Generate copy for each section in order:

Hero Section

• Headline: Action statement explaining unique value proposition
• Subheadline: 1-2 sentences explaining product and how it creates value
• Bullet Points: 2 specific claims, 2 objection handles, 3 social proof points
• Social Proof: Testimonials, logos, ratings, stats
• Hero CTA: Action-focused, value-focused, or objection-handling

Problem to Solution Comparison

• Before vs After: Pain points vs solution benefits
• Old Way vs New Way: Limitations vs capabilities
• CTA: Reinforce action

Features, Capabilities & Benefits

For each feature (3-6 features):

• Heading: Feature name
• Description: Capability + Benefit
• Visual note: Image suggestion
• CTA: Feature-specific action

Integrations

For each integration (2-4):

• Heading: Integration name
• Description: Capability + Benefit
• Visual: Logo placement

How It Works

For each step (3-5 steps):

• Heading: Step title
• Description: What user does/gets
• Visual note: Screenshot suggestion

FAQs

• Feature FAQs: 2-3 questions about features
• Objection FAQs: 2-3 questions addressing concerns

Second CTA Section

• Heading: Switch/upgrade focused
• Description: Value outcome statement
• Bullet Points: Objection handles + ease of start
• CTA: Clear next action

Founder's Note (Optional)

• Put yourself in their shoes
• Explain their problem
• Take ownership
• Show the happy ending

Output Format

## [Section Name]

**Headline**: [Copy]

**Subheadline**: [Copy]

**Bullet Points**:
- [Point 1]
- [Point 2]

**CTA**: [Button text]

**Visual Note**: [Suggestion]

Constraints

• Each section must have Headline, Description, and CTA (where applicable)
• Use bullet points for feature/benefit lists
• Bold key phrases and product names
• No generic filler text
• Use placeholders [Product Name] if info missing
• Hyphen rules: Hyphens connect words (well-being); en dashes for ranges (June-August); em dashes for breaks in thought

Reference

See references/landing-page-framework.md for complete section templates and examples.

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Supporting file: references/landing-page-framework.md

Landing Page Framework Template

Use completed positioning and messaging documents with this template to create landing pages. Best for homepages.

Hero Section

Problem to Solution Comparison

Features, Capabilities & Benefits

For each feature (6 max):

• Heading: Feature name
• Description: Capability + Benefit
• Visual: Image of feature in action
• CTA: Feature-specific action

Integrations

For each integration (3 typical):

• Heading: Integration name
• Description: Capability + Benefit
• Visual: Integration logo

How It Works

For each step (5 typical):

• Heading: Step title
• Description: What they need to get outcome
• Visual: Screenshot of step

FAQs

• Feature FAQs: Questions about features + responses
• Objection FAQs: Questions addressing concerns + responses

Second CTA Section

Founder's Note/Manifesto

Story structure:

1. Put yourself in their shoes
2. Explain their problem
3. Take ownership of it
4. Show the happy ending

Include founder headshot + role.

Section Purpose Summary