What is the Product marketing context global agent skill?

Foundation skill for the GLOBAL marketing cluster, runs BEFORE every other global skill (00-29). It stands out by giving product marketing context global a defined shape, so the agent asks for better context and returns a more usable result.

What inputs does Product marketing context global need?

Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.

What does Product marketing context global output?

A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Product marketing context global

Quick answer

01What is it?: Foundation skill for the GLOBAL marketing cluster, runs BEFORE every other global skill (00-29). It stands out by giving product marketing context global a defined shape, so the agent asks for better context and returns a more usable result.
02Inputs: Context the agent needs: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add minhnv0807/fullstack-mkt-skills --skill product-marketing-context-global

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

Product Marketing Context (Global Foundation)

Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). Creates .agents/product-marketing-context-global.md with product, customer, positioning context tuned to a specific region. Parallel to product-marketing-context (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.

For newbies

Who is this skill for?

Audience	Concrete example
Founder going international	Already in Vietnam, expanding to US/EU/SEA
Global SaaS / DTC brand	Multi-region launch needing region-specific context per market
Agency serving international clients	Onboarding a US, EU, SEA, or LATAM client
Marketer entering a new market	Setting up positioning for a new geography

Who is this NOT for?

Vietnam-only marketing -> Use product-marketing-context (VN foundation) instead
Personal brand (founder/coach/creator) -> Use 22-personal-brand-context-global (when available)
Single ad campaign -> Use 02-campaign-brief-global directly; you do not need a full context file

30-second pre-read

This skill produces ONE region-tagged file (.agents/product-marketing-context-global.md) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.

3 common errors

Wrong region variant — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
Mixing currencies — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
Skipping regulations — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.

Why do you need this skill?

Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.

With .agents/product-marketing-context-global.md:

Answer ONCE at project start
Every skill reads it automatically -> straight to work
Region defaults (currency, platforms, regulations) propagate everywhere
No drift between skills — copy and report use the same persona, currency, metrics

Workflow

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`

Step 1: Check existing file

Check whether .agents/product-marketing-context-global.md already exists.

If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
If it does not exist -> proceed to Step 2.

Step 2: Choose region variant

Ask the user one question: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"

Decision tree

Where is your primary market?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC + CCPA, Meta + Google + TikTok)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD or local, PDPA, TikTok + Shopee/Lazada)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
    |-- Vietnam only
    |       --> Use `product-marketing-context` (VN foundation) — NOT this skill
    |-- Multi-region (>2 regions equally important)
            --> Pick the LARGEST market as primary; note others in section 12

Detection logic

User says explicitly ("we sell in the US") -> load matching variant
User vague ("we sell internationally") -> ask which country has the most revenue today
Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)

Step 3: Collect info per variant

After choosing the variant, read the matching file in variants/ and walk through each section:

Brief explanation — what this section captures and why it matters
Ask 1-3 questions — one section at a time, NEVER all at once
Confirm — read back; user confirms
Move to next section

Notes:

Every variant has 12 sections (matching the VN foundation structure)
All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
Region cues: currency format, platform list, regulation pointer, cultural context

Variant summary:

variants/01-us.md — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICP
variants/02-eu.md — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICP
variants/03-sea.md — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first persona
variants/04-latam.md — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona

Step 4: Create the file

Save to .agents/product-marketing-context-global.md (create the .agents/ folder if missing).

# Product Marketing Context (Global) — [Product name]

> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent

---

[12 sections following the chosen variant]

How other skills use this file

In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":

## Collect info

### Step 0: Check global context file

Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
- **No**  -> Suggest user run `product-marketing-context-global` first.
  If user wants to continue anyway, ask 2-3 minimum questions about product + region.

Skills that will read this file: 00-marketing-plan-global, 01-content-calendar-global, 02-campaign-brief-global, ... 29-* (all global cluster skills).

Quality checklist

File saved at .agents/product-marketing-context-global.md
Region variant tagged at the top (US / EU / SEA / LATAM)
All 12 sections completed (or at least 8 core: 1, 2, 4, 5, 6, 9, 10, 12)
Currency format matches region (e.g. $9.99 for US, €9,99 for EU)
Voice of customer (section 9) uses REAL quotes — not paraphrased
Anti-persona explicit (section 7); 3 concrete differentiators (section 6)
North Star Metric defined (section 12); last-updated date in file

Related skills

product-marketing-context — Vietnam foundation (parallel)
00-marketing-plan-global — reads this file first
22-personal-brand-context-global — personal brand foundation (when available)

Global Foundation Skill | Over Powers Agency | v1.0.0

Common questions

How do I install Product marketing context global in Cursor, Claude Code, or Codex?

Run npx skills add minhnv0807/fullstack-mkt-skills --skill product-marketing-context-global in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only Product marketing context global, not every skill in the repository.

Where does Product marketing context global come from and what license is it under?

Product marketing context global comes from the minhnv0807/fullstack-mkt-skills repository on GitHub. That repository has 482 GitHub stars. The skill is published under the MIT license.

Prefer plain text? Read the Product marketing context global guide as markdown.

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