# Product marketing context global Human Guide

## What This Is For
Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). It gives the agent a clearer input/output frame for product marketing context global: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Product marketing context global agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for product marketing context global.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Product marketing context global guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Vietnam-only marketing** -> Use `product-marketing-context` (VN foundation) instead
- **Personal brand (founder/coach/creator)** -> Use `22-personal-brand-context-global` (when available)
- **Single ad campaign** -> Use `02-campaign-brief-global` directly; you do not need a full context file
- **Wrong region variant** — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
- **Mixing currencies** — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
- **Skipping regulations** — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
- Answer ONCE at project start
- Every skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- No drift between skills — copy and report use the same persona, currency, metrics
- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
- **If it does not exist** -> proceed to Step 2.

## Decision Points And Nuance
The original skill emphasizes: For newbies, Who is this skill for?, Who is this NOT for?, 30-second pre-read, 3 common errors, Why do you need this skill?, Workflow, Step 1: Check existing file, Step 2: Choose region variant, Decision tree.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Single ad campaign** -> Use `02-campaign-brief-global` directly; you do not need a full context file
- |-- Multi-region (>2 regions equally important)
- **Ask 1-3 questions** — one section at a time, NEVER all at once
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.

## Copy-And-Paste Prompt
```text
Use the Product marketing context global human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the minhnv0807/fullstack-mkt-skills skill entry for `product-marketing-context-global`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Marketing Context (Global Foundation)

> **Foundation skill for the GLOBAL marketing cluster** — runs BEFORE every other global skill (00-29). Creates `.agents/product-marketing-context-global.md` with product, customer, positioning context tuned to a specific region. Parallel to `product-marketing-context` (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.

---

## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|
| Founder going international | Already in Vietnam, expanding to US/EU/SEA |
| Global SaaS / DTC brand | Multi-region launch needing region-specific context per market |
| Agency serving international clients | Onboarding a US, EU, SEA, or LATAM client |
| Marketer entering a new market | Setting up positioning for a new geography |

### Who is this NOT for?

- **Vietnam-only marketing** -> Use `product-marketing-context` (VN foundation) instead
- **Personal brand (founder/coach/creator)** -> Use `22-personal-brand-context-global` (when available)
- **Single ad campaign** -> Use `02-campaign-brief-global` directly; you do not need a full context file

### 30-second pre-read

This skill produces ONE region-tagged file (`.agents/product-marketing-context-global.md`) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.

### 3 common errors

1. **Wrong region variant** — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
2. **Mixing currencies** — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
3. **Skipping regulations** — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.

---

## Why do you need this skill?

Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.

With `.agents/product-marketing-context-global.md`:
- Answer ONCE at project start
- Every skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- No drift between skills — copy and report use the same persona, currency, metrics

---

## Workflow

```
Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`
```

---

## Step 1: Check existing file

Check whether `.agents/product-marketing-context-global.md` already exists.

- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
- **If it does not exist** -> proceed to Step 2.

---

## Step 2: Choose region variant

Ask the user one question: **"Which is your PRIMARY region: US, EU, SEA, or LATAM?"**

### Decision tree

```
Where is your primary market?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC + CCPA, Meta + Google + TikTok)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)