What is the SEO local business agent skill?

Generate a complete SEO package for local business websites. It stands out by giving search and SEO workflows a defined shape, so the agent asks for better context and returns a more usable result.

What inputs does SEO local business need?

Context for search and SEO workflows: your goals, audience, constraints, and any source material the skill asks for.

What does SEO local business output?

A ready-to-use result for search and SEO workflows: the analysis, copy, or recommendations the agent produces.

SEO local business

Quick answer

01What is it?: Generate a complete SEO package for local business websites. It stands out by giving search and SEO workflows a defined shape, so the agent asks for better context and returns a more usable result.
02Inputs: Context for search and SEO workflows: your goals, audience, constraints, and any source material the skill asks for.
03Output: A ready-to-use result for search and SEO workflows: the analysis, copy, or recommendations the agent produces.

Add this skill

Paste-ready

Install as a package

Installs this one skill package for your coding agent, including any supporting files that skill ships with — not every skill in the repository. Read the tutorial.

Terminal

$ npx skills add jezweb/claude-skills --skill seo-local-business

Use in Profound

Copy this file into a new Profound Skill. That's it, nothing else to install.

Copy and create in Profound

SKILL.md

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete <head> section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txt
sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Required	Optional
Business name	ABN
Primary service	Opening hours
Location (city/suburb)	Social media URLs
Phone number	Price range
Website URL	Service areas (suburbs)
Business description	GPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  
  <link rel="canonical" href="{{CANONICAL_URL}}">

  
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

Page	Pattern	Example
Homepage	`Brand - Tagline`	`Newcastle Plumbing - 24/7 Emergency Service`
Service	`Service in Location \| Brand`	`Hot Water Repairs Newcastle \| ABC Plumbing`
About	`About Us \| Brand`	`About Us \| ABC Plumbing Newcastle`
Contact	`Contact \| Brand`	`Contact Us \| ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

Page	Pattern
Homepage	`[USP]. [Service] in [Location]. [CTA]. Call [phone].`
Service	`Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.`
About	`[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].`
Contact	`Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.`

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

Subtype	Use for
`Plumber`	Plumbing services
`Electrician`	Electrical services
`RoofingContractor`	Roofing
`HVACBusiness`	Air conditioning/heating
`AutoRepair`	Mechanics
`BeautySalon`	Hair/beauty
`Dentist`	Dental practices
`LegalService`	Law firms
`AccountingService`	Accountants
`RealEstateAgent`	Real estate
`Restaurant`	Restaurants/cafes
`BarOrPub`	Pubs/bars
`Hotel`	Accommodation
`Store`	Retail shops
`ProfessionalService`	Generic professional

LocalBusiness schema properties:

Property	Required	Notes
`@type`	Yes	`LocalBusiness` or subtype from above
`name`	Yes	Business name as shown to customers
`image`	Yes	Primary business image or logo
`description`	Yes	1-2 sentence business description
`@id`	Yes	Unique ID, use `{url}/#organization`
`url`	Yes	Website homepage URL
`telephone`	Yes	International format: `+61-2-4900-1234`
`address`	Yes	PostalAddress (see below)
`email`	Recommended	Primary contact email
`priceRange`	Recommended	`$` to `$$$$`
`geo`	Recommended	GeoCoordinates: latitude/longitude
`openingHoursSpecification`	Recommended	See hours format below
`areaServed`	Recommended	Cities/suburbs served
`sameAs`	Recommended	Social media profile URLs
`taxID`	Optional	ABN for Australian businesses
`logo`	Optional	Business logo URL
`foundingDate`	Optional	ISO 8601 date
`paymentAccepted`	Optional	e.g. "Cash, Credit Card, EFTPOS"
`currenciesAccepted`	Optional	`AUD`

PostalAddress:

Property	Example
`streetAddress`	`123 Hunter Street`
`addressLocality`	`Newcastle`
`addressRegion`	`NSW`
`postalCode`	`2300`
`addressCountry`	`AU`

Example:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "08:00",
      "closes": "12:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

Property	Required	Notes
`name`	Yes	Service name
`description`	Yes	What the service provides
`provider`	Yes	`{ "@id": "{url}/#organization" }`
`areaServed`	Recommended	City or region
`serviceType`	Recommended	Category of service
`offers`	Optional	Pricing/availability

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

User-agent: *
Allow: /

Sitemap: {{SITE_URL}}/sitemap.xml

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>{{SITE_URL}}/</loc>
    <lastmod>{{DATE}}</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  
</urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing @context — every JSON-LD block needs it
Wrong phone format — must be international (+61-...)
Missing @id — needed for cross-referencing between schemas
Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers


<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

Prefix	International
02	+612
04	+614
1300	Keep as-is

ABN

Add to LocalBusiness schema when available:

{ "taxID": "12 345 678 901" }

Australian State Codes

State	Code	Geo Region
New South Wales	NSW	AU-NSW
Victoria	VIC	AU-VIC
Queensland	QLD	AU-QLD
South Australia	SA	AU-SA
Western Australia	WA	AU-WA
Tasmania	TAS	AU-TAS
Northern Territory	NT	AU-NT
ACT	ACT	AU-ACT

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

Common questions

How do I install SEO local business in Cursor, Claude Code, or Codex?

Run npx skills add jezweb/claude-skills --skill seo-local-business in the project where you want it, then ask your agent for the skill by name. The --skill flag installs only SEO local business, not every skill in the repository.

Where does SEO local business come from and what license is it under?

SEO local business comes from the jezweb/claude-skills repository on GitHub. That repository has 893 GitHub stars. The skill is published under the MIT license.

Prefer plain text? Read the SEO local business guide as markdown.

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