# SEO local business Human Guide ## What This Is For Generate a complete SEO package for local business websites. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the SEO local business agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for SEO local business. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the SEO local business guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - Complete `` section with meta tags, Open Graph, Twitter Cards - JSON-LD structured data (LocalBusiness + Service + FAQ schemas) - Missing `@context` — every JSON-LD block needs it - Wrong phone format — must be international (`+61-...`) - Missing `@id` — needed for cross-referencing between schemas - Empty `areaServed` — include at least one city ## Decision Points And Nuance The original skill emphasizes: What You Produce, Workflow, Step 1: Gather Business Info, Step 2: Generate Head Tags, Step 3: Generate Structured Data, Step 4: Generate robots.txt and sitemap.xml, Step 5: Validate, Australian-Specific Patterns, Phone Numbers, ABN. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - | Property | Required | Notes | - Wrong phone format — must be international (`+61-...`) ## Copy-And-Paste Prompt ```text Use the SEO local business human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the jezweb/claude-skills skill entry for `seo-local-business`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # SEO Local Business Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml. ## What You Produce 1. Complete `` section with meta tags, Open Graph, Twitter Cards 2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas) 3. `robots.txt` 4. `sitemap.xml` ## Workflow ### Step 1: Gather Business Info Ask for (or extract from existing site): | Required | Optional | |----------|----------| | Business name | ABN | | Primary service | Opening hours | | Location (city/suburb) | Social media URLs | | Phone number | Price range | | Website URL | Service areas (suburbs) | | Business description | GPS coordinates | ### Step 2: Generate Head Tags Fill placeholders in this template: ```html {{JSON_LD_SCHEMA}} ``` **Title tag patterns** (50-60 chars max): | Page | Pattern | Example | |------|---------|---------| | Homepage | `Brand - Tagline` | `Newcastle Plumbing - 24/7 Emergency Service` | | Service | `Service in Location \| Brand` | `Hot Water Repairs Newcastle \| ABC Plumbing` | | About | `About Us \| Brand` | `About Us \| ABC Plumbing Newcastle` | | Contact | `Contact \| Brand` | `Contact Us \| ABC Plumbing Newcastle` | **Meta description patterns** (150-160 chars): | Page | Pattern | |------|---------| | Homepage | `[USP]. [Service] in [Location]. [CTA]. Call [phone].` | | Service | `Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.` | | About | `[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].` | | Contact | `Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.` | ### Step 3: Generate Structured Data **LocalBusiness** (homepage — always include): Use `LocalBusiness` or a more specific subtype: | Subtype | Use for | |---------|---------| | `Plumber` | Plumbing services | | `Electrician` | Electrical services | | `RoofingContractor` | Roofing | | `HVACBusiness` | Air conditioning/heating | | `AutoRepair` | Mechanics | | `BeautySalon` | Hair/beauty | | `Dentist` | Dental practices | | `LegalService` | Law firms | | `AccountingService` | Accountants | | `RealEstateAgent` | Real estate | | `Restaurant` | Restaurants/cafes | | `BarOrPub` | Pubs/bars | | `Hotel` | Accommodation | | `Store` | Retail shops | | `ProfessionalService` | Generic professional | LocalBusiness schema properties: