# GEO PDF report generator (pandoc pipeline) Human Guide

## What This Is For
Generate a professional PDF report from a GEO audit using pandoc + Chrome headless. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the GEO PDF report generator (pandoc pipeline) agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for GEO PDF report generator (pandoc pipeline).
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the GEO PDF report generator (pandoc pipeline) guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **pandoc** — `brew install pandoc`
- **Google Chrome** — must be installed at `/Applications/Google Chrome.app/`
- Read `GEO-AUDIT-REPORT.md` in the current directory (created by `/geo audit`)
- Extract cover metadata from the report (brand name, domain, GEO score, date, locations)
- Run `pandoc` with the bundled CSS + HTML template to produce a self-contained `GEO-REPORT.html`
- Run Chrome headless to print the HTML to `GEO-REPORT.pdf`
- A full-bleed dark navy cover section with the GEO score badge
- Per-section cover metadata (date, business type, locations, platform)
- JavaScript that runs inside Chrome before printing to color-code score cells and severity-tag finding sections
- `GEO-REPORT.pdf` was generated in the current directory
- Optionally: `open GEO-REPORT.pdf` to preview it
- **Cover page** — Dark navy gradient, brand name, domain, GEO score badge (colored by score), audit date, business type, locations, CMS platform

## Decision Points And Nuance
The original skill emphasizes: Prerequisites, How It Works, Workflow, Step 1: Check for audit report, Step 2: Extract cover metadata from the report, Step 3: Run pandoc, Step 4: Run Chrome headless, Step 5: Report completion, What the PDF Contains, Customizing the Report.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Google Chrome** — must be installed at `/Applications/Google Chrome.app/`

## Copy-And-Paste Prompt
```text
Use the GEO PDF report generator (pandoc pipeline) human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the zubair-trabzada/geo-seo-claude skill entry for `geo-report-pdf`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# GEO PDF Report Generator (pandoc pipeline)

## Prerequisites

- **pandoc** — `brew install pandoc`
- **Google Chrome** — must be installed at `/Applications/Google Chrome.app/`

No Python dependencies. No ReportLab. No JSON data wrangling.

## How It Works

1. Read `GEO-AUDIT-REPORT.md` in the current directory (created by `/geo audit`)
2. Extract cover metadata from the report (brand name, domain, GEO score, date, locations)
3. Run `pandoc` with the bundled CSS + HTML template to produce a self-contained `GEO-REPORT.html`
4. Run Chrome headless to print the HTML to `GEO-REPORT.pdf`

The pandoc template (`~/.claude/skills/geo/templates/geo-report-template.html`) injects:
- A full-bleed dark navy cover section with the GEO score badge
- Per-section cover metadata (date, business type, locations, platform)
- JavaScript that runs inside Chrome before printing to color-code score cells and severity-tag finding sections

## Workflow

### Step 1: Check for audit report

Look for `GEO-AUDIT-REPORT.md` in the current directory. If absent, tell the user to run `/geo audit <url>` first.

### Step 2: Extract cover metadata from the report

Read the top of `GEO-AUDIT-REPORT.md` and extract:

| Field | Where to find it |
|---|---|
| `brand_name` | First H1 title (after "GEO Audit Report:") |
| `domain` | Second bold line (e.g. `**Domain:** alexamediasolutions.com`) |
| `geo_score` | Line matching `## Overall GEO Score: XX / 100` |
| `score_label` | Word after the score on that same line (e.g. "Poor", "Fair", "Good") |
| `date` | `**Audit Date:**` line |
| `business_type` | `**Business Type:**` line |
| `locations` | `**Locations:**` line |
| `platform` | `**CMS:**` line |

### Step 3: Run pandoc

```bash
pandoc GEO-AUDIT-REPORT.md \
  --to html5 \
  --standalone \
  --embed-resources \
  --template ~/.claude/skills/geo/templates/geo-report-template.html \
  --css ~/.claude/skills/geo/templates/geo-report-style.css \
  --metadata title="GEO Audit Report — <brand_name>" \
  --metadata brand_name="<brand_name>" \
  --metadata domain="<domain>" \
  --metadata geo_score="<geo_score>" \
  --metadata score_label="<score_label>" \
  --metadata date="<date>" \
  --metadata business_type="<business_type>" \
  --metadata locations="<locations>" \
  --metadata platform="<platform>" \
  -o GEO-REPORT.html
```

Replace `<field>` placeholders with values extracted in Step 2. If a field is not found in the report, omit that `--metadata` flag — the template has sensible defaults.

### Step 4: Run Chrome headless

```bash
"/Applications/Google Chrome.app/Contents/MacOS/Google Chrome" \
  --headless=new \
  --disable-gpu \
  --no-sandbox \
  --print-to-pdf="$(pwd)/GEO-REPORT.pdf" \
  --print-to-pdf-no-header \
  --no-pdf-header-footer \
  --virtual-time-budget=5000 \
  "file://$(pwd)/GEO-REPORT.html"
```

### Step 5: Report completion