# GEO proposal generator Human Guide

## What This Is For
Auto-generate a professional, client-ready GEO service proposal from audit data. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the GEO proposal generator agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for GEO proposal generator.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the GEO proposal generator guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Pulls findings directly from the prospect's GEO audit
- Translates technical gaps into business pain points
- Presents 3 service tiers with clear pricing
- Includes a realistic ROI projection
- Outputs a professional markdown document ready to send
- Check if `~/.geo-prospects/audits/<domain>*.md` exists
- If not, suggest running `/geo quick <domain>` first
- GEO Score (overall and per-category)
- Estimated organic traffic impact
- Company name (from domain or prospect record)
- 3 most critical pain points (translated to business language)
- Estimated revenue at risk from AI search shift

## Decision Points And Nuance
The original skill emphasizes: Purpose, Command, Workflow, Step 1: Load Audit Data, Step 2: Customize the Proposal, Step 3: Generate Proposal File, Proposal Template, [COMPANY NAME] — AI Search Visibility, Executive Summary, The Opportunity: Why GEO Matters for [COMPANY NAME].

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the GEO proposal generator human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the zubair-trabzada/geo-seo-claude skill entry for `geo-proposal`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# GEO Proposal Generator

## Purpose

Generate a fully customized, client-ready GEO service proposal that:
1. Pulls findings directly from the prospect's GEO audit
2. Translates technical gaps into business pain points
3. Presents 3 service tiers with clear pricing
4. Includes a realistic ROI projection
5. Outputs a professional markdown document ready to send

---

## Command

```
/geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR]
```

**Examples:**
```
/geo proposal electron-srl.com
/geo proposal electron-srl.com --tier standard --client-name "Electron Srl"
/geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md
```

---

## Workflow

### Step 1: Load Audit Data

1. Check if `~/.geo-prospects/audits/<domain>*.md` exists
2. If not, suggest running `/geo quick <domain>` first
3. Extract from audit:
   - GEO Score (overall and per-category)
   - Top 3 critical findings
   - Quick wins list
   - Business type
   - Estimated organic traffic impact

### Step 2: Customize the Proposal

Auto-fill proposal template with:
- Company name (from domain or prospect record)
- GEO score and tier label
- 3 most critical pain points (translated to business language)
- Estimated revenue at risk from AI search shift
- Recommended service tier based on score:
  - Score 0-40 → Recommend Premium (critical issues need full attention)
  - Score 41-60 → Recommend Standard (significant gaps, needs monthly work)
  - Score 61-75 → Recommend Basic (solid base, needs monitoring)

### Step 3: Generate Proposal File

Output to `~/.geo-prospects/proposals/<domain>-proposal-<date>.md`
Also update prospect record if it exists in `~/.geo-prospects/prospects.json`

---

## Proposal Template

Generate the following document, filling all `[PLACEHOLDERS]` with real audit data:

---

```markdown
# GEO Optimization Proposal
## [COMPANY NAME] — AI Search Visibility

**Prepared by:** [YOUR AGENCY NAME]
**Prepared for:** [CONTACT NAME], [COMPANY NAME]
**Date:** [DATE]
**Valid until:** [DATE + 30 DAYS]
**Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]

---

## Executive Summary