# PH newsletter pitch Human Guide

## What This Is For
This skill helps you get featured in Product Hunt's newsletters, extending your launch visibility beyond launch day. It gives the agent a clearer input/output frame for email marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the PH newsletter pitch agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for PH newsletter pitch.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the PH newsletter pitch guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Before launch: Planning for newsletter inclusion
- During launch: Pitching to editorial
- After launch: Follow-up pitches
- Anytime: Understanding newsletter strategy
- Sent to millions of subscribers
- High open rates (tech audience)
- Top 10 products automatically included
- Based on ranking at end of day
- Based on interest/uniqueness
- Doesn't need to be revolutionary
- Not "another [category] tool"
- Before newsletter deadline (7 AM PT)

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, Product Hunt Newsletters, Newsletter Types, Newsletter Reach, Getting Featured, Automatic Inclusion, Editorial Selection, What Editors Look For, Key Criteria (from PH Editorial), Red Flags (Won't Get Featured).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Must do something different
- First image must be compelling

## Copy-And-Paste Prompt
```text
Use the PH newsletter pitch human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the yoanbernabeu/producthunt-skills skill entry for `ph-newsletter-pitch`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Hunt Newsletter Pitch

This skill helps you get featured in Product Hunt's newsletters, extending your launch visibility beyond launch day.

## When to Use This Skill

- Before launch: Planning for newsletter inclusion
- During launch: Pitching to editorial
- After launch: Follow-up pitches
- Anytime: Understanding newsletter strategy

## Product Hunt Newsletters

### Newsletter Types

**The Leaderboard (Daily)**
- Sent Monday-Friday
- Top 10 launches of the day
- Quick snapshot format
- Highest reach

**The Roundup (Sunday)**
- Week's top products
- Community discussions
- Long-form content
- Curated selection

**The Frontier (Tuesday)**
- AI-focused insights
- Top AI launches
- Founder features
- Specialized audience

**Developer Tools Edition**
- Developer-focused products
- Technical audience
- Specific criteria

### Newsletter Reach

- Sent to millions of subscribers
- High open rates (tech audience)
- Drives significant traffic
- Extends launch visibility

## Getting Featured

### Automatic Inclusion

**Daily Newsletter (The Leaderboard):**
- Top 10 products automatically included
- Based on ranking at end of day
- No pitch needed

### Editorial Selection

**Weekly & Specialty Newsletters:**
- Editorially curated
- Based on interest/uniqueness
- Can be pitched
- Quality over ranking

## What Editors Look For

### Key Criteria (from PH Editorial)

**1. Uniqueness**
- Doesn't need to be revolutionary
- Must do something different
- Not "another [category] tool"
- Clear differentiation

**2. Visual Quality**
- Strong gallery images
- Clear screenshots
- Compelling thumbnail
- Professional presentation

**3. Clear Value Proposition**
- Easy to understand