# PH conversion tracking Human Guide

## What This Is For
This skill helps you measure the real business impact of your Product Hunt launch through conversion tracking and ROI analysis. It gives the agent a clearer input/output frame for conversion optimization: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the PH conversion tracking agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for PH conversion tracking.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the PH conversion tracking guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Setting up conversion measurement
- Tracking launch day conversions
- Analyzing funnel performance
- Comparing to other acquisition channels
- Capture source on first visit
- Associate with eventual conversion
- PH → Site: 51% drop → Is listing compelling?
- Site → Engaged: 62% drop → Is landing page relevant?
- Engaged → Signup: 67% drop → Is CTA clear?
- Signup → Complete: 10% drop → Is form too long?
- Complete → Paid: 84% drop → Is value delivered?
- **High Drop-Off?** → Investigate why

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, The Conversion Funnel, Standard PH Conversion Path, Key Conversion Points, Setting Up Conversion Tracking, Define Your Conversions, Technical Implementation, Attribution Setup, Measuring Conversions, Real-Time Tracking (Launch Day).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the PH conversion tracking human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the yoanbernabeu/producthunt-skills skill entry for `ph-conversion-tracking`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Hunt Conversion Tracking

This skill helps you measure the real business impact of your Product Hunt launch through conversion tracking and ROI analysis.

## When to Use This Skill

- Setting up conversion measurement
- Tracking launch day conversions
- Analyzing funnel performance
- Calculating launch ROI
- Comparing to other acquisition channels

## The Conversion Funnel

### Standard PH Conversion Path

```
PRODUCT HUNT
    │
    ├─── Impressions (people who see your listing)
    │         │
    │         ▼ [View Rate]
    ├─── Page Views (people who click)
    │         │
    │         ▼ [Click-through Rate]
    ├─── Website Visitors
    │         │
    │         ▼ [Engagement Rate]
    ├─── Engaged Visitors (>30s, 2+ pages)
    │         │
    │         ▼ [Signup Rate]
    ├─── Signups / Trials
    │         │
    │         ▼ [Activation Rate]
    ├─── Activated Users (reached value)
    │         │
    │         ▼ [Conversion Rate]
    └─── Paying Customers
```

### Key Conversion Points

| Stage | Typical Rate | What It Measures |
|-------|-------------|------------------|
| View → Click | 15-30% | Listing appeal |
| Click → Visit | 70-90% | Page load, relevance |
| Visit → Signup | 5-15% | Landing page effectiveness |
| Signup → Activation | 30-60% | Onboarding quality |
| Activation → Paid | 10-30% | Product-market fit |

## Setting Up Conversion Tracking

### 1. Define Your Conversions

**Primary Conversion (Pick One):**
- Signup completed
- Trial started
- Purchase made
- App installed

**Secondary Conversions:**
- Email collected
- Demo booked
- Free tier activated
- Feature used

### 2. Technical Implementation

**Google Analytics 4 Events:**
```javascript
// Signup conversion
gtag('event', 'generate_lead', {
  'event_category': 'signup',
  'event_label': 'producthunt',
  'value': 0
});

// Purchase conversion
gtag('event', 'purchase', {
  'transaction_id': 'T_12345',