# PH competitor analysis Human Guide

## What This Is For
This skill helps you analyze the competitive landscape on Product Hunt, learn from successful launches, and position your product for maximum impact. It gives the agent a clearer input/output frame for competitive research: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the PH competitor analysis agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for PH competitor analysis.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the PH competitor analysis guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Researching similar products that launched on Product Hunt
- Evaluating competition for a specific launch day
- Learning from top performers in your category
- Benchmarking your assets against successful launches
- Understanding what makes products win POTD
- Product Hunt search by category/topic
- hunted.space for historical data
- ProductFlair for inspiration
- Average upvotes for #1 position
- Typical number of featured products
- Quality level of competitors
- Tagline: What makes it compelling?

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, Analysis Framework, Category Research, Launch Day Competition Analysis, Top Performer Deep Dive, Competitive Positioning Matrix, Competitor Analysis Template, Product: [Competitor Name], Competitive Intelligence Checklist, Before Launch.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the PH competitor analysis human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the yoanbernabeu/producthunt-skills skill entry for `ph-competitor-analysis`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Hunt Competitor Analysis

This skill helps you analyze the competitive landscape on Product Hunt, learn from successful launches, and position your product for maximum impact.

## When to Use This Skill

- Researching similar products that launched on Product Hunt
- Evaluating competition for a specific launch day
- Learning from top performers in your category
- Benchmarking your assets against successful launches
- Understanding what makes products win POTD

## Analysis Framework

### 1. Category Research

Identify products in your space that launched successfully:

**Research Sources:**
- Product Hunt search by category/topic
- Product Hunt "Topics" pages
- hunted.space for historical data
- ProductFlair for inspiration

**Data to Collect:**
| Product | Launch Date | Upvotes | Comments | Rank | Tagline |
|---------|-------------|---------|----------|------|---------|
| [Name] | [Date] | [#] | [#] | [#] | [Text] |

### 2. Launch Day Competition Analysis

For your target launch date, research:

**Historical Pattern (Same Day of Week):**
- Average upvotes for #1 position
- Typical number of featured products
- Quality level of competitors

**Benchmark Thresholds (2024-2025 Data):**
| Day | #1 Position | Top 5 | Featured |
|-----|-------------|-------|----------|
| Monday | 500-700 | 300+ | 150+ |
| Tuesday | 600-900 | 400+ | 200+ |
| Wednesday | 700-1000 | 450+ | 200+ |
| Thursday | 600-900 | 400+ | 200+ |
| Friday | 400-600 | 250+ | 150+ |
| Saturday | 300-500 | 200+ | 100+ |
| Sunday | 300-500 | 200+ | 100+ |

### 3. Top Performer Deep Dive

For each successful competitor, analyze:

**Content Elements:**
- Tagline: What makes it compelling?
- Thumbnail: Static or GIF? Style?
- Gallery: How many images? Video included?
- Description: Length, structure, tone
- Maker Comment: Structure, authenticity, CTA

**Engagement Patterns:**
- First hour upvotes
- Comment velocity
- Maker response rate
- Community discussion quality

**Unique Differentiators:**
- What made this product stand out?
- Any special offers or promotions?
- Notable endorsements or hunters?

### 4. Competitive Positioning Matrix

Map your product against competitors:

```
                    HIGH NOVELTY
                         |
                         |
    NICHE           [Your Product?]        MAINSTREAM