# Sales page copywriting Human Guide

## What This Is For
YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER. It gives the agent a clearer input/output frame for go-to-market work: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Sales page copywriting agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for sales page copywriting.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Sales page copywriting guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Do NOT show the user your internal validation process
- Do NOT show hostile reviewer feedback to the user
- Do NOT show the before/after revision process
- Do ALL validation work internally
- ONLY output the final polished website copy document
- What it is (in one sentence a 10-year-old would understand)
- What problem it solves (the specific pain, not the generic category)
- Who it's for (psychographic more than demographic)
- What makes it different (the actual differentiator, not marketing fluff)
- What you want visitors to do (the primary conversion goal)
- Top 3 competitors and their messaging approach
- Common objections in this product category

## Decision Points And Nuance
The original skill emphasizes: CRITICAL OUTPUT INSTRUCTION, PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION, CORE PRODUCT DNA:, MARKET CONTEXT:, PHASE 2: INTERNAL COPY GENERATION, HERO SECTION, PROBLEM AGITATION, SOLUTION INTRODUCTION, BENEFITS (not features), SOCIAL PROOF STACK.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.
- Do NOT show the user your internal validation process
- Do NOT show hostile reviewer feedback to the user
- Do NOT show the before/after revision process
- Generate complete copy for these 7 critical sections (WORK INTERNALLY, DON'T SHOW YET):
- **Primary CTA:** Action-oriented button text (must be specific, not "Learn More")
- Must feel personally called out, not generic industry problems
- Must create "is it really that easy?" curiosity

## Copy-And-Paste Prompt
```text
Use the Sales page copywriting human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the yashaiguy-dev/sales-page-copywriting-skill skill entry for `sales-page-copywriting`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# SALES PAGE COPYWRITING - HOSTILE VALIDATION SYSTEM

## CRITICAL OUTPUT INSTRUCTION

**YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.**

- Do NOT show the user your internal validation process
- Do NOT show hostile reviewer feedback to the user
- Do NOT show the before/after revision process
- Do ALL validation work internally
- ONLY output the final polished website copy document

---

## PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION

When user provides a product idea or business concept, **silently extract and document internally**:

### CORE PRODUCT DNA:
- What it is (in one sentence a 10-year-old would understand)
- What problem it solves (the specific pain, not the generic category)
- Who it's for (psychographic more than demographic)
- What makes it different (the actual differentiator, not marketing fluff)
- What you want visitors to do (the primary conversion goal)

### MARKET CONTEXT:
- Top 3 competitors and their messaging approach
- Common objections in this product category
- Typical buyer journey complexity (impulse vs. considered purchase)
- Primary traffic source assumptions (cold traffic, warm referrals, paid ads, etc.)

**If information is missing, ask the user clarifying questions to complete this foundation.**

---

## PHASE 2: INTERNAL COPY GENERATION

Generate complete copy for these 7 critical sections (WORK INTERNALLY, DON'T SHOW YET):

### 1. HERO SECTION
- **Headline:** One clear statement of transformation or unique mechanism (not generic benefit)
- **Subheadline:** Expands on headline with specificity or handles immediate objection
- **Primary CTA:** Action-oriented button text (must be specific, not "Learn More")
- **Visual Direction:** What the hero image/video should communicate

### 2. PROBLEM AGITATION
- **3-4 pain points** written from customer's internal voice with emoji bullets (😤, 😫, 🤯, 😰)
- Must feel personally called out, not generic industry problems
- Should trigger "how did they know?" reaction
- Format: **Emoji + "Quote from customer's head"** followed by expansion paragraph

### 3. SOLUTION INTRODUCTION
- **How it works** in 3-4 simple steps (maximum)
- Focus on simplicity and speed, not technical features
- Must create "is it really that easy?" curiosity

### 4. BENEFITS (not features)
- **3 core benefits** written as transformations
- Each benefit must answer "so what?" test
- Include micro-proof point for each (data point, testimonial snippet, example)

### 5. SOCIAL PROOF STACK
- **Positioning statement:** Who uses this and why that matters
- **Testimonial selection criteria:** What 3 testimonial types needed (skeptic converted, fast results, specific outcome)
- **Trust indicators:** What logos, numbers, or credentials go here

### 6. OBJECTION HANDLING
- **Pre-emptive FAQ section** addressing top 3-5 objections
- Written conversationally, not corporate
- Each answer must reduce friction, not create new questions

### 7. FINAL CTA SECTION
- **Urgency mechanism** (not fake scarcity, actual reason to act)
- **Risk reversal** (guarantee, trial, easy cancellation)
- **CTA button text** (action-specific)
- **Below-CTA microcopy** (final objection handled or social proof)

---

## PHASE 3: HOSTILE VALIDATION (INTERNAL - DON'T SHOW USER)