# Brand voice Human Guide

## What This Is For
Apply and maintain consistent brand voice across all communications. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Brand voice agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for brand voice.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Brand voice guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Contractions (we're, you'll)
- [ ] Does it sound like our brand?
- [ ] Would we say this out loud?
- [ ] Is it clear on first read?
- [ ] Does the tone match the context?
- [ ] Are we using our preferred words?
- [ ] No forbidden words/phrases?
- Load the relevant person's voice guide.
- If drafting for a channel, pull recent messages from that channel for context.
- Match the patterns and tone documented in the guide.
- Ask for feedback to improve the guide over time.
- **Revised copy** (in brand voice)

## Decision Points And Nuance
The original skill emphasizes: Brand Voice Framework, Voice Attributes, Tone Variations, Language Guidelines, Voice Application, Headlines, Body Copy, CTAs, Error Messages, Brand Voice Examples.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | Legal | More formal, careful |
- Word List (prefer/avoid)

## Copy-And-Paste Prompt
```text
Use the Brand voice human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the Marketing Engineering Podcast skill entry for `wispr-flow-brand-voice`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Brand Voice

## Brand Voice Framework

### 1. Voice Attributes
Define 3-5 core attributes that describe how the brand sounds:

| Attribute | Description | Instead of |
|-----------|-------------|------------|
| **Confident** | Direct, assured | Hesitant, hedge-y |
| **Warm** | Friendly, approachable | Cold, corporate |
| **Clear** | Simple, straightforward | Complex, jargon-heavy |
| **Witty** | Clever, playful | Serious, dry |
| **Expert** | Knowledgeable, authoritative | Basic, surface-level |

### 2. Tone Variations
Same voice, different intensity based on context:

| Context | Tone Adjustment |
|---------|-----------------|
| Marketing | More energetic, persuasive |
| Support | More empathetic, patient |
| Documentation | More precise, thorough |
| Social | More casual, conversational |
| Legal | More formal, careful |

### 3. Language Guidelines

**Do use:**
- Active voice
- Second person ("you")
- Contractions (we're, you'll)
- Simple words
- Short sentences

**Avoid:**
- Passive voice
- Third person
- Jargon without explanation
- Corporate speak
- Buzzwords

## Voice Application

### Headlines
- Lead with benefit
- Be specific
- Inject personality

### Body Copy
- One idea per paragraph
- Conversational flow
- Address reader directly

### CTAs
- Action-oriented
- Clear outcome
- Brand-appropriate tone

### Error Messages
- Don't blame user
- Be helpful
- Offer next step
- Keep it human

## Brand Voice Examples

### Before (Generic)
"We are pleased to announce the launch of our new product feature that will help optimize your workflow efficiency."

### After (With Voice)
"Big news: You can now [feature]. Here's how it helps you [benefit]."

---

### Before (Support - Cold)
"Your request has been received. Please allow 24-48 hours for a response."

### After (Support - Warm)
"Got it! We'll get back to you within a day. Usually faster."