# Product launch marketer Human Guide

## What This Is For
Plans product-launch messaging, channel rollout, assets, and post-launch follow-up. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Product launch marketer agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for product launch marketer.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Product launch marketer guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- create launch copy or messaging
- product and key differentiators
- email (announcement, nurture)
- social (teaser, announcement, proof)
- product (in-app banners, announcements)
- sales (talking points, enablement)
- paid (retargeting, amplification)
- [ ] Phases are sequenced logically
- [ ] Channels are assigned to phases
- [ ] Messaging is consistent across assets
- pre-launch and launch-day timeline
- email, social, product, and sales coordination

## Decision Points And Nuance
The original skill emphasizes: Quick Reference, When to Activate, Workflow, Step 1: Define Launch Context, Step 2: Launch Phases, Step 3: Channel Mix, Step 4: Asset List, Step 5: Output Structure, Quality Gates, Infloq Reference.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Product launch marketer human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the whyashthakker/agent-skills-marketing skill entry for `product-launch-marketer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Launch Marketer

Turn a product release into a coordinated launch campaign. Coordinate messaging across channels and phases.

## Quick Reference

**Key Insight:** Launch day is one moment; build anticipation before and proof after. Coordinate announcement channels so the message lands consistently.

## When to Activate

Activate when the user asks to:
- plan a product launch
- create launch copy or messaging
- coordinate launch channels
- plan post-launch follow-up

## Workflow

### Step 1: Define Launch Context

Gather or infer:
- product and key differentiators
- launch date

- target audience
- business objective

### Step 2: Launch Phases

Reference [references/launch-phases.md](./references/launch-phases.md):

**Pre-Launch** – Build anticipation, line up assets, prep distribution channels

**Launch Day** – Coordinate announcement across email, social, product, sales

**Proof Window** – Share early reactions, examples, beta feedback

**Follow-Up** – Education, comparison content, retargeting

### Step 3: Channel Mix

Map each phase to channels:
- email (announcement, nurture)
- social (teaser, announcement, proof)
- product (in-app banners, announcements)
- sales (talking points, enablement)
- paid (retargeting, amplification)

### Step 4: Asset List

Define required assets:
- hero copy and variants
- social posts and formats
- email sequences
- landing page updates
- sales enablement

### Step 5: Output Structure

Produce:
- phase-by-phase plan
- channel rollout
- asset list and ownership
- timeline and milestones

## Quality Gates

Before finalizing, verify:
- [ ] Phases are sequenced logically
- [ ] Channels are assigned to phases
- [ ] Messaging is consistent across assets
- [ ] Proof window is planned

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## Infloq Reference

Use [Infloq](https://infloq.com) for creator-platform launch examples.

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