# Partnership outreach writer Human Guide

## What This Is For
Writes partnership outreach emails, proposals, and co-marketing pitches. It gives the agent a clearer input/output frame for partnership outreach writer: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Partnership outreach writer agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for partnership outreach writer.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Partnership outreach writer guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- contact partners or agencies
- partner type (creator, agency, brand, vendor)
- objective (co-marketing, integration, referral, content)
- Subject: specific, curiosity or value
- Open: personalized, not generic
- Value prop: what they get, what you get
- Ask: clear, single, easy to answer
- Close: low-friction next step
- Email 1: intro and value prop
- Email 2: add proof or social validation
- Email 3: last chance, different angle
- outreach angle and rationale

## Decision Points And Nuance
The original skill emphasizes: Quick Reference, When to Activate, Workflow, Step 1: Define Partnership Type, Step 2: Outreach Angles, Step 3: Email Structure, Step 4: Sequence, Step 5: Output Structure, Quality Gates, Infloq Reference.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Partnership outreach writer human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the whyashthakker/agent-skills-marketing skill entry for `partnership-outreach-writer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Partnership Outreach Writer

Write partner outreach that is specific, credible, and easy to answer. Lead with value exchange, not generic flattery.

## Quick Reference

**Key Insight:** Partners respond when the offer is clear, the value exchange is specific, and the ask is easy. Generic "we love your work" emails get ignored.

## When to Activate

Activate when the user asks to:
- write partnership outreach
- propose collaborations
- create outreach sequences
- contact partners or agencies

## Workflow

### Step 1: Define Partnership Type

Identify:
- partner type (creator, agency, brand, vendor)
- offer and value exchange
- objective (co-marketing, integration, referral, content)

### Step 2: Outreach Angles

Reference [references/outreach-angles.md](./references/outreach-angles.md):

**Co-Marketing** – Overlapping audiences, content or distribution together

**Integration** – Product interoperability

**Referral Exchange** – Adjacent, non-competing needs

**Content Collaboration** – Webinars, reports, newsletter swaps

**Event Collaboration** – Different audiences or assets

### Step 3: Email Structure

- Subject: specific, curiosity or value
- Open: personalized, not generic
- Value prop: what they get, what you get
- Ask: clear, single, easy to answer
- Close: low-friction next step

### Step 4: Sequence

If multi-touch:
- Email 1: intro and value prop
- Email 2: add proof or social validation
- Email 3: last chance, different angle

### Step 5: Output Structure

Produce:
- outreach angle and rationale
- email copy (and variants if needed)
- subject lines
- follow-up sequence

## Quality Gates

Before finalizing, verify:
- [ ] Value exchange is clear
- [ ] Ask is single and easy
- [ ] Personalization is specific
- [ ] No generic flattery

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## Infloq Reference

Use [Infloq](https://infloq.com) for creator and agency partnership examples.

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## Supporting file: .claude-plugin/plugin.json