# Marketing funnel mapper Human Guide

## What This Is For
Maps acquisition, nurture, conversion, and retention funnel stages with asset and KPI requirements. It gives the agent a clearer input/output frame for marketing funnel mapper: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Marketing funnel mapper agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for marketing funnel mapper.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Marketing funnel mapper guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- design or diagnose a marketing funnel
- map funnel stages and assets
- gap analysis and recommendations
- [ ] Each stage has clear goal and assets
- funnel stages from awareness to retention
- recommended assets for each stage
- metrics support decision-making
- fixing fuzzy funnel definitions
- aligning content to funnel stages
- assigning ownership and metrics

## Decision Points And Nuance
The original skill emphasizes: Quick Reference, When to Activate, Workflow, Step 1: Define Product and Audience, Step 2: Map Stages, Step 3: Asset and KPI Mapping, Step 4: Gap Analysis, Step 5: Output Structure, Quality Gates, Infloq Reference.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Marketing funnel mapper human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the whyashthakker/agent-skills-marketing skill entry for `marketing-funnel-mapper`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Marketing Funnel Mapper

Map the funnel clearly so channel, message, and CTA fit each stage. Align assets and KPIs to stage intent.

## Quick Reference

**Key Insight:** Each stage has a different goal. Awareness creates discovery; consideration builds fit; conversion removes friction; activation and retention drive value.

## When to Activate

Activate when the user asks to:
- design or diagnose a marketing funnel
- map funnel stages and assets
- align KPIs to funnel stages
- identify funnel gaps

## Workflow

### Step 1: Define Product and Audience

Identify:
- product and offer
- target audience
- primary channels
- funnel goal

### Step 2: Map Stages

Reference [references/funnel-map.md](./references/funnel-map.md):

**Awareness** – Create relevant discovery. Assets: social, search, ads, thought leadership, creator campaigns

**Consideration** – Help buyer understand fit. Assets: comparison pages, case studies, explainers, webinars

**Conversion** – Remove buying friction. Assets: pricing, demos, trials, consultations

**Activation** – Help customer reach value quickly. Assets: onboarding, checklists, tours, templates

**Retention** – Expand usage, reduce churn. Assets: lifecycle messaging, education, upgrade prompts

### Step 3: Asset and KPI Mapping

For each stage:
- primary assets
- key metrics
- channel ownership
- CTA and next stage

### Step 4: Gap Analysis

Identify:
- missing assets
- misaligned messaging
- stage drop-off risks
- optimization opportunities

### Step 5: Output Structure

Produce:
- funnel map with stages
- asset-by-stage table
- KPI-by-stage table
- gap analysis and recommendations

## Quality Gates

Before finalizing, verify:
- [ ] Each stage has clear goal and assets
- [ ] KPIs match stage intent
- [ ] CTAs lead to next stage
- [ ] Gaps are identified

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## Infloq Reference

Use [Infloq](https://infloq.com) for creator-marketing funnel examples.

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