# Brandalf Human Guide

## What This Is For
Guides creation, revision, and review of Warp- or Oz-branded assets. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Brandalf agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for brandalf.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Brandalf guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Fetch the hosted brand skill from `https://warp-brand-site.vercel.app/brand/skill`.
- Extract the guidance relevant to the asset being created.
- Apply those rules to the requested output.
- When presenting the result, briefly note any important brand constraints that materially shaped the output.
- agentic development / ADE materials that are explicitly branded for Warp or Oz

## Decision Points And Nuance
The original skill emphasizes: Source of truth, Workflow, Scope, If the source is unavailable.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Do not rely on memory when the hosted skill can be fetched.
- When presenting the result, briefly note any important brand constraints that materially shaped the output.

## Copy-And-Paste Prompt
```text
Use the Brandalf human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the warpdotdev/common-skills skill entry for `brandalf`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Brandalf

Use this skill as the entrypoint for Warp and Oz branding work.

## Source of truth

The canonical brand skill lives at:

`https://warp-brand-site.vercel.app/brand/skill`

Before creating or revising any Warp- or Oz-branded asset, read that URL and use its contents as the source of truth for:

- visual style
- color usage
- typography
- voice and tone
- component rules
- naming and capitalization
- implementation guidance

Do not rely on memory when the hosted skill can be fetched.

## Workflow

1. Fetch the hosted brand skill from `https://warp-brand-site.vercel.app/brand/skill`.
2. Extract the guidance relevant to the asset being created.
3. Apply those rules to the requested output.
4. When presenting the result, briefly note any important brand constraints that materially shaped the output.

## Scope

Use Brandalf for assets related to:

- Warp
- Oz
- Warp Drive
- agentic development / ADE materials that are explicitly branded for Warp or Oz

## If the source is unavailable

If the hosted skill cannot be fetched, say that the canonical branding source was unavailable and ask the user whether to proceed with best-effort branding guidance or to retry fetching it.